Loved working with DesignStudio to develop this evolved identity, and loved incorporating this beautiful aesthetic into our recent campaign even more.
WHAT IT TAKES IS WHAT YOU’VE GOT 25 countries. 1500 studios. Orangetheory Fitness is a global fitness phenomenon bringing together community, coaching, science and technology. But a lot has changed in the fitness world since Orangetheory was founded in 2010. Wellness today seems even more expensive, exclusive and exhausting to navigate. We saw an opportunity to remind people of Orangetheory’s original ambition to make fitness accessible and fun, and amplify what makes it so special for new members and markets. A focused positioning, evolved identity and energized community. The essential, guided workout. Designed to energize everyone. Check out the full case study at the link below: https://lnkd.in/eebb3Z9M #orangetheoryfitness #fitnessbrand #designstudio #branding