Paul Ramsey’s Post

Hyper-personalized recommendations and influencer marketing? Watch how BigQuery & Spanner make it happen!

Modeling graph applications is one of the trickiest things to accomplish with databases, but it doesn't have to be! This video shows how you can combine Spanner graph capabilities and BigQuery to build a collaborative filtering-based recommendation engine with ease.

Check out this great demo from Paul Ramsey for using BigQuery and Spanner Graph for personalized recommendations !

Join me at Looker x Gen AI: The New Era of Analytics! This exciting event, hosted by Cloud OnAir, will explore how the combination of Looker and Google Cloud's groundbreaking generative AI tools can unlock a new era of data-driven insights and decision-making. Here are some of the key topics that will be covered: - The power of generative AI for data exploration and analysis - How Looker can help you leverage the full potential of generative AI - Real-world examples of how businesses are using Looker and generative AI to achieve success Don't miss out on this opportunity to learn more about these groundbreaking technologies. Register now! https://lnkd.in/dugkaipC #looker #genai #analytics #cloudonair #googlecloud

🎙 Very excited to join Cloud on Air on June 26th to discuss Looker x GenAI and all of our amazing open-source tools currently available for customers. Join us as we chat about: AI-Powered Analysts: How GenAI augments decision-making, not replaces it. Democratized Data: The possibilities when anyone can ask questions of their data, in natural language. The Evolving BI Landscape: Visions of where GenAI might take your analytics strategy. Register here: https://lnkd.in/eUqAn_Xe #GoogleCloud #CloudOnAir #GenAI #Gemini #Looker

It was great to collaborate with Tom Cannon, Hamza El-Ghoujdami and the team at Google on this! The ad tech ecosystem is shifting rapidly and publishers need solutions on the bleeding edge of those changes. Capabilities like centralized identity management, composable audience building, omnichannel activation, and clean room collaboration are key to the modern addressability stack for media owners. Platforming on #BigQuery helps Optable stay agile and flexible so we can meet customers where they are and help them grow revenue at all stages of data complexity/maturity!

We’re excited to be recognized as a One to Watch Integration & Modelling category of Snowflake’s 2025 Modern Marketing Data Stack. Our uniquely architected Snowflake Native App helps customers to simplify integration both to and from SaaS and database endpoints. Today, marketers can use Omnata to connect to platforms like Salesforce Marketing Cloud, monday.com and Airtable. Recently, we have added support for advertising platforms like Google Ads, Meta and Linkedin to Public Preview. Looking ahead, we are expanding our support of Marketing endpoints to drive use cases from ingest to activation. Check out the report to uncover how marketers can capitalize on the trending convergence of adtech and martech with first party data in Snowflake: https://lnkd.in/dSqSxtsg

🚀 Harnessing the Power of Text Analytics for DataPlay's Google Reviews 🌟 I’m thrilled to share my latest project where I transformed Google reviews for DataPlay into actionable insights using Count Vectorizer and Word Cloud! 📊 🔍 Count Vectorizer enabled us to quantify and analyze the most frequent words and phrases, revealing key aspects of what customers are discussing and where we can improve. ☁️ Word Cloud provided a visual representation of this data, highlighting the top keywords and offering an intuitive snapshot of customer sentiment. It’s fascinating to see which words stand out and gain a fresh perspective on user feedback. These tools are incredible for turning qualitative data into valuable insights, helping us better align our strategies with what truly matters to our customers. I’m always eager to learn more and collaborate on data visualization projects. #DataAnalytics #TextMining #CustomerFeedback #DataPlay #MachineLearning #WordCloud #CountVectorizer #CustomerInsights

Google Tag Manager serverside into place? Check. GA4 data export in BigQuery? Check. Ready for the next step into digital maturity to make the data work for you? Checkout this Github Repository (https://lnkd.in/ezQPvnEW) that provides all the little Lego Blocks to create any Customer Dataform Platform use case: track product returns, inventory costs or simply advertise based on the product margin to get the best ROI on your campaigns. Enrich your platform data with your backend client segments, to better be able to recognise user behaviour belonging to your most available customer segment. Automate this with a little sprinkle of AI and now you will have your marketing machine running churning out the best ROI for your marketing efforts.