Pedro Lopez-Belmonte Eraso’s Post

🎁 The 2025 Branded Merch Trends You Can’t Afford to Ignore Did you know? 🚀 Branded merchandise is projected to hit a $120 billion market value by 2025. But here's the kicker: only brands that evolve with the trends will truly thrive. This past year, I watched a client transform their entire campaign by embracing just one emerging trend. At first, they doubted whether eco-friendly merch would resonate with their tech-savvy audience. “Why would developers care about bamboo pens?” they asked me. Fast forward to the results: 37% increased brand recall and a 50% uptick in event booth traffic. 🌟 It wasn’t about the pen - it was about the statement behind it. Here’s the lowdown on what 2025 has in store for branded merchandise: ✨ Sustainability First: Biodegradable packaging and recycled materials are no longer optional - they’re the standard. ✨ Hyper-Personalization: Think AI-driven designs that cater to individual tastes. ✨ Tech Integration: NFC-enabled products that bring branding to life through interactivity. Imagine giving your clients not just a product, but an experience. Having partnered with brands across industries, from startups to Fortune 500s, I’ve seen these trends emerge firsthand. And trust me - they’re game-changers. What trend excites you the most? Or, which one makes you go, “Ugh, not another buzzword”? Drop your thoughts below 👇, and let’s predict 2025 together. #BrandCheerCountdown #2025Trends #BrandedMerchandise #CorporateGifting #BrandedMerch #Branding

The demand for sustainable shopping experiences is soaring, and brands are stepping up with innovative solutions like QR codes to enhance transparency. Not only do these digital codes cut down on print materials but bring information instantly to the consumer. With the demand for sustainable shopping experiences on the rise, brands are innovating to meet these expectations. How are you leveraging QR codes to strengthen your brand's connection with conscientious consumers? https://lnkd.in/epjgd-MX

Up next was Paul Lowry Design Director, and Julian Esposito Head of Digital at TapCreative. presented on embedding sustainability throughout the customer journey - spanning pre-store, in-store, and post-store experiences. They outlined four key pillars: navigating the sustainability landscape, materials and design, the conscious shopper, and the future of sustainability in retail. The presentation touched on external factors like the economic environment, ESG models, consumer expectations, and the often higher cost of sustainable options. In terms of materials and design, they emphasised the importance of modular, multi-purpose, and recyclable components. It was highlighted that over 50% of millennials, Gen X, and Gen Z expect brands to integrate sustainability into their identity and designs. Looking to the future, TapCreative sees the push toward net-zero as critical, requiring brands to adopt circular design, strengthen their sustainability strategies, and enhance transparency across the supply chain. More anticipated trends include more EV fleets, sourcing from local suppliers, and an increasing consumer demand for social equity from brands. POPAI Members can download the presentation HERE > https://bit.ly/4fOttaj #Environment #Retaildisplay #ESG #Retailsustainability #Sustainabledesign

🌟 **Beyond the Box: Transforming Brands Through Innovative Packaging Design** 🌟 In today's crowded marketplace, a brand's packaging is more than just a protective layer—it's a compelling storyteller that captures attention and shapes perceptions. From the unforgettable designs of Coca-Cola and Apple to the engaging narratives told by craft breweries and brands like Dove, packaging has become a vital element in establishing emotional connections with consumers. Moreover, with sustainability emerging as a non-negotiable expectation, brands like Unilever and Nestlé are leading the charge toward eco-friendly designs that resonate with environmentally conscious consumers. As e-commerce rises, innovative packaging must also adapt to digital landscapes, combining aesthetics with functionality to offer experiences that drive brand loyalty. With trends like personalization and

The Five Cs of Packaging Connected - According to GlobalData Plc, more than half of global consumers (55%) are actively looking for smartphone connectivity when making purchases, and 42% are always or often influenced by how digitally advanced a product or service is. Brands like JohnnieWalker, WOWSkinScienceTR, and Lancôme have been leveraging the trend. Conscious - Consumer packaged goods products with an ESG (environmental, social, and governance) claim printed on the packaging generated higher sales between 2018-2022 than products without a claim based on a joint study by McKinsey & Company and NielsenIQ. Packaging designed with regard to people with physical limitations, visual impairments, and the ageing population is becoming more prevalent. Rare Beauty by Selena Gomez (who has Lupus, which can affect her mobility) uses uniquely shaped packaging that is easier to handle. OLAY, herbalessences, and Victorialand Beauty incorporate tactile markings on their packaging to help the visually impaired enjoy their products. Compliant - Several U.S. states – including California, Colorado, and Connecticut - have already passed local regulations to compel consumer packaged goods (CPG) companies to make their packaging more sustainable and recyclable. Cost-effective - Today’s consumers continue to feel the effects of inflation, rising prices, and weakened purchasing power, with 63% of global consumers saying they are extremely or quite concerned about their financial situation (GlobalData Plc). As a result, people are changing their habits and choosing to spend less or buy “better,” which has put a newfound focus on how packaging can create a competitive advantage with today’s price-conscious consumers. studio one eleven designed and engineered the award-winning packaging for Rejuvenate Products’s Dual-System Outdoor Hose Wash. This revolutionary product allows users to easily switch between house wash and window wash applications without disconnecting and reconnecting separate packages. Customised - According to Euromonitor International, more than half of global consumers want products and services uniquely tailored to them. The desire for individuality is not new but has become more attainable through technological innovations and digital engagement. Customizable labels, smart packaging, and interactive design can create unique, personalised consumer experiences and drive brand loyalty. From sleek designs to sustainable choices, every detail in packaging matters. The Five Cs guides us to create packaging that not only looks great but also tells a story and builds a lasting bond with customers. Which C resonates most with your brand? Comment below! 👇 #PackagingWithPurpose #2024PackagingTrends #5CsOfPackaging #UnboxingExperience #EcoFriendlyPackaging #BrandIdentity #SustainableDesign #CustomerConnection #ProductDesign #DesignMatters #InnovationInPackaging #BrandStorytelling #LuxuryPackaging #CreativePackaging #ConsumerExperience

Standing Out in a Sea of Sameness In today’s world, consumers are bombarded with endless options. A walk down the aisle or a scroll through an online marketplace reveals products that blur into an ocean of sameness. Packaging, pricing, and promotions often merge into a collective monotony. For brands, this presents a daunting challenge but also a unique opportunity. In a crowded marketplace, the only lasting differentiator is the purpose your brand embodies. Sustainability, innovation, and authenticity are no longer optional—they are essential. Why “What You Stand For” Matters More Than Ever Modern consumers, especially younger generations, expect brands to do more than sell products. They expect brands to contribute positively to the world. Whether it’s by embracing sustainability, supporting social causes, or driving innovation that makes life better, brands must stand for something meaningful. This shift isn’t just about being trendy; it’s about staying relevant in a world where consumers value purpose over promises. How to Stand Out in a Saturated Market 1. Sustainability as a Core Value In an age of climate change and environmental crisis, brands that actively promote sustainability have the opportunity to lead. Whether through recyclable packaging, carbon-neutral operations, or responsible sourcing, aligning with environmental values builds trust and loyalty. 2. Authenticity Over Marketing Jargon Consumers today are skeptical of empty claims. Authenticity—backed by transparent actions—creates genuine connections. It’s not enough to say you care about the environment or social equity; you need to show it through measurable impact. 3. Innovating for Real Impact Innovation isn’t just about creating something new; it’s about solving real problems. Brands that rethink how they operate—from product design to supply chains—demonstrate leadership that resonates with purpose-driven consumers. 4. Purpose-Driven Communication It’s not just about what you sell; it’s about what you say and do. Clear, purpose-driven communication connects your brand to a broader mission, making your offerings part of a bigger story that customers want to support. A Call to Action for Brands As businesses, we must acknowledge that we are part of a larger ecosystem. Every decision—whether it’s about packaging, product design, or pricing—carries weight. By embedding sustainability and purpose into the core of our operations, we can stand out not just for what we sell, but for what we believe in. Consumers are waiting for brands to lead. They are looking for companies that align with their values and actively contribute to creating a better world. The question is: will your brand stand for something that matters? The time for meaningful action is now. In an ocean of sameness, what will you do to stand out? #Sustainability #Recyclability #CircularEconomy #PackagingInnovation #SustainablePackaging #EnvironmentalImpact #innovation

Unpacking the Real Power of Sustainable Brands in E-commerce: Have you ever stopped to think about the true impact your shopping cart has on the world? In an age where sustainability is not just a buzzword but a necessity, the brands making a significant difference are those that embed sustainability into their very core. Sustainable brands are not just about using eco-friendly packaging or offsets; they're revolutionizing industries by rethinking how products are made, from sourcing materials responsibly to ensuring fair labor practices. And here's the kicker: consumers are taking notice. A recent study highlighted that 73% of millennials are willing to pay more for sustainable offerings – a clear signal that this isn't just a phase but a fundamental shift in consumer behavior. But here's where it gets interesting for us in e-commerce and digital marketing. This shift presents an unparalleled opportunity to not only drive growth but also connect with consumers on a level that transcends the transactional. Creating campaigns around the values and impact of these sustainable brands doesn't just sell products; it builds communities. It tells a story that people want to be part of, one that aligns with their beliefs and aspirations for a better world. In conclusion, as growth partners focusing on scaling sustainable brands, our role extends beyond numbers and metrics. It's about amplifying these stories of positive impact, fostering communities around shared values, and ultimately, contributing to a movement that’s reshaping the marketplace. So let's leverage our expertise in paid ads and new-age funnels not just for profit but for purpose. Because when we do, we help these trailblazing brands reach the heights they deserve while steering our world towards a brighter, more sustainable future.

🚀 How IKEA’s Sustainability Strategy Drives Brand Loyalty: Key Insights from Ziwen Liu’s Master’s Thesis 🌍 In today's competitive global market, sustainability is no longer just a buzzword—it's a critical business strategy. IKEA, a leader in the furniture industry, has been at the forefront of this movement, embedding sustainability into its operations in a way that not only enhances its brand image but also deeply influences consumer behaviour. In his master’s thesis, "Exploring the Interplay of Sustainable Development, Brand Image Building, & Consumer Habit Formation: A Case Study of IKEA," Ziwen (Ethan) Liu uncovers how IKEA’s commitment to sustainability is driving its success. From making sustainability a core element of their strategy to shaping consumer behavior and fostering brand loyalty, the findings from Liu’s research offer valuable lessons for businesses across all sectors. 🔑 Key Takeaways: 1. Sustainability must be at the heart of your business strategy. 2. A strong commitment to ethical practices can significantly enhance brand image. 3. Aligning your brand with consumer values can shape habits and drive loyalty. 4. The feedback loop between sustainability and brand loyalty is powerful and self-reinforcing. Want to learn more about how IKEA is setting the standard for sustainable business practices and what other companies can learn from their approach? Check out the full blog post here: https://lnkd.in/g_JeK_st #Sustainability #BrandLoyalty #ConsumerBehavior #IKEA #BusinessStrategy #CorporateResponsibility #Marketing #Branding #huilue

Today, consumers are more conscious than ever about the planet. Realising the power of their buying habits, they value brands that prioritise: 👉 Supply chain transparency 👉 Reducing their environmental impact 👉 Ethical practices �� Centralising the customer experience Your packaging is a powerful tool that you can use to communicate all of this. How? 👀 By prioritising a more sustainable approach throughout your product's development, you can steer clear of greenwashing and help your customers change their behaviour through insights and data, which can lead to more sustainable buying patterns in the future. Additionally, branded packaging is essential for strengthening your brand identity and delivering a memorable unboxing experience. It promotes brand loyalty, recognition, and generally enhances the customer experience. If you're looking for packaging that can set you apart from your competitors and unlock your branding potential, drop Rachel Kevern a message to find out more 🙌 #BrandStrategy #ElevateYourBrand #SustainablePackaging

Champagne flutes raised up as 2025 rapidly approaches… It always seems that the new year is so far away, but then it’s January 3rd and we’re all back at work trying hard to get our project initiatives up and running in the new year. This is especially true for the retail industry. Based on my design work throughout this year along with reading many industry related articles, I have identified a few trends that should prove to be true in the new year. First, the principles of circular design manufacturing and prioritizing sustainable materials over the cost may prove to be areas of focused consideration in the new year. Second, retailers will be working to foster shopper engagement. We’ve all heard this before, however with the spread of Ai integrated with new technologies, increasing engagement will become more achievable than ever. Tracking the metrics will be easier and more accurate. An experienced retail designer can design fixtures that go beyond a mere static display. Incorporating interactive digital systems, and crafting unique sensory experiences which would work to captivate shoppers. With the main goals obviously to differentiate from the competition and foster customer loyalty with a brand. Third, retailers will be feverishly working to seamlessly blend online and in-store shopping experiences. A true omnichannel integration is hard to achieve though, and requires constant attention. Retail designers who work in tandem with brand marketers can help to bridge the gap between online and offline channels, thus creating a cohesive brand experience for the shopper. This is where smart fixture development becomes important. Productive fixtures will need to be able to accommodate a seamless handoff with a brand message between a display screen and a shopper’s smart phone for example. Fourth, in an era of misinformation and greenwashing, consumers are becoming increasingly skeptical of brand messaging. To address this, shopper marketers will be working hard to deliver a more authentic message in 2025. More often perceived as true, an authentic message resonates with the shopper at a deeper level and is more engaging. There will be more of an emphasis on promoting brand heritage, stating simple and natural ingredients, and clearly communicating sustainably sourced materials. Fifth, the retail landscape is ever-changing, however brick and mortar stores will not go away anytime soon. Success in 2025 will go to those retailers and brands that can adapt and overcome by embracing and leveraging new technologies, crafting experiences that are meaningful and entertaining, and delivering a real value for the shopper. MarkSuskoCreative.com