PPC Land’s Post

🚀 Big News! TapClicks Launches Microsoft Invest Push Connector! 🎯 Say goodbye to manual campaign updates and hello to seamless automation! Our latest integration with Microsoft Invest simplifies campaign management, enhances data synchronization, and boosts your marketing efficiency. 💡 ✅ Streamlined Campaign Management: Automate and simplify ad campaigns with ease. ✅ Real-Time Data Sync: Stay up-to-date and focus on strategy, not tedious updates. ✅ Smarter Optimization: Gain a complete view of marketing performance for faster decisions. This new Push Connector is designed to supercharge your digital advertising strategy. Ready to optimize smarter? Read more and get in contact with us below! 👇 https://lnkd.in/grJtAKuJ #SmartMarketing #PushConnector #Microsoft #AdTech #MarTech #AdTools #MarketingTools #CampaignTools #Marketing #Advertising

Are you one of the 67% of marketers who are wasting their martech investments? 😬 According to The Drum, Creative Automation is one of the industry’s best-kept secrets for gaining a competitive advantage in today’s fast-evolving landscape of digital advertising. 🤫 Read the full article to discover how to get the best out of your martech investments and: 👉 Launch more data-informed creative campaigns 👉 Deliver personalization & brand consistency at scale 👉 Get rid of workflow bottlenecks https://lnkd.in/ebwk4FZi

If like majority of Google Advertisers you have tested Performance Max campaigns, you're likely wasting a ton of money if you're not excluding branded keywords from the campaigns. While Google suggests the results are incremental, that isn't what I'm seeing. I believe the discussion needs to be how are we measuring brand spend and is it even driving incremental lift. The only time branded campaigns are worthy is to deter competitors from bidding on your terms, or product/service segmentation that leads to a specific or relevant landing page. If your PMAX is performing at a better rate than non-branded volume or your Meta prospecting, or your CPCs are lower than the rest of the account, then it's likely you're running a lot of spend towards brand. To remove branded terms from PMAX you can use the form below. To create balance and more clarity, in our experience its best to then support these campaigns with a brand search and shopping campaign as support. A standard shopping campaign with a ROAS target that’s double your non-brand target will ensure you’re capturing branded shopping inventory as well. Shuffle spend as necessary. When brand is removed from PMAX obviously sales will decline, however your account performance should increase overall. https://lnkd.in/gMXPxtbC

Marketers today use, on average, 14 tools to cater to their marketing efforts, increase sales, and scale their online businesses. 💡 Thus, marketing attribution software has garnered more and more attention in the martech world since advertising channels have diversified. Knowing precisely which channel to scale and where to invest more time, effort, and budget is crucial to any marketing department or agency. When choosing between the vast amount of channels, businesses often disregard one or the other option, making decisions based on the industry's best practices or inaccurate data. Ideally, identifying the best-performing channel is based on accurate tracking and savvy reporting capabilities. Discover how to leverage marketing attribution to scale your business and increase sales 👇 https://lnkd.in/dS2Bmw-i

New "brand lists" are coming to Microsoft Advertising Performance Max campaigns https://lnkd.in/eEnM-2Re via Anu Adegbola #microsoft #microsoftadvertising #ppc #ads #search #searchads 

In online advertising, running ads and maximizing revenue is essential for web publishers, but it's not enough to just run ads; you need to monitor them and ensure every impression serves your inventory to boost revenue. What if we tell you that you do not need any technical know-how of running the ads and a team like YuktaMedia can help you to manage your Programmatic Ad Operations? Yes it's possible. Here's how! https://lnkd.in/dkM8c3Bv #AdOperations #Automation #ERP+ #AdRevenue #AdOps #AdTech

Maximize the potential of your marketing campaigns with value-based bidding. 🙋♀️ Learn how this smart approach prioritizes high-value leads and optimizes ad spend. Check out our latest blog to uncover the secrets behind mastering VBB strategies. #Marketing #DigitalMarketing #ValueBasedBidding #ROI https://lnkd.in/eXSpZMk4

Maximize the potential of your marketing campaigns with value-based bidding. 🙋♀️ Learn how this smart approach prioritizes high-value leads and optimizes ad spend. Check out our latest blog to uncover the secrets behind mastering VBB strategies. #Marketing #DigitalMarketing #ValueBasedBidding #ROI https://lnkd.in/eXSpZMk4

For companies offering cashback rewards browser extensions to their customers, the ability to refine and optimize marketing campaigns based on the marketing channel and campaign is critical. Without robust attribution data that shows where your browser extension installs are coming from, you're just guessing how to allocate your efforts and budget. No fear - Wildfire is here to help! All our clients get access to our proprietary Jump Track tracking system. This technology enables you to collect metrics for your installation sources according to tracking parameters you defined, and to make data-driven decisions for marketing optimization. Our Client Marketing Strategist Jennifer Blanton breaks down how it works: https://lnkd.in/gKjYmWgS