Proof Positioning’s Post

It's helpful to know when to use what kind of research methodologies.

"But you only interviewed 11 people? Is that even statistically significant?"😅 Great qualitative research isn't about the numbers. It's about reaching thematic saturation - that magical moment when you start hearing the same core insights again and again. Read the blog to level up your qual game, then contact us for help crafting bulletproof qual research. https://hubs.la/Q02YYNz00 #MarketResearch #QualitativeResearch #ConsumerInsights #BehavioralScience

Sample size is a discussion I have been engaged in my entire research career, so I wrote about it. Check it out! #qualitativeresearch #thematicsaturation #marketresearch

Having been a quant guy for most of my career, I'll admit that I've had some of these types of thoughts before about the small number of interviews in qualitative research. If you've ever discounted qualitative research because "it's only a few people," give this blog a read and let Amy set you straight. https://hubs.la/Q02YYNz00

Traditional Market Research is Failing Companies 📉 Traditional surveys, interviews, and focus groups are inherently flawed. Here's why: 1. Social Desirability Bias: People often provide answers they think are socially acceptable, rather than their true feelings. (Fisher, 1993) 2. Introspection Illusion: People often incorrectly believe they understand the reasons behind their behaviors and preferences, leading to rationalizations rather than true explanations. (Wilson, 1977) 3. Projection Bias: People tend to project their current preferences and states onto their future selves, incorrectly assuming they will feel the same way in the future as they do now. (Loewenstein, 2003) Modern techniques such as implicit association, conjoint analysis, MaxDiff, and behavioral experiments provide much clearer and unbiased insights into actual behaviors and preferences. #marketresearch #marketing #advertising #behavioralscience #experimentation Image credit: Marketoonist

In today’s world, where consumers are constantly connected, ONLINE BOARDS have become a powerful tool to explore their thoughts, emotions, and behaviors. 🌐 Here’s why they are key to your research strategy: ✅ Deep and Authentic Insights: Online forums provide a safe space where participants share genuine opinions, allowing you to uncover insights that may not surface in traditional interviews or surveys. ✅ Dynamic Interaction: Not only can you observe, but you can also interact directly with participants, request video responses for a more personal perspective, and simultaneously integrate survey questions for quantitative data. ✅ Real-Time Data: Monitor how conversations evolve over time and analyze emerging trends, gaining relevant and up-to-date information. ✅ Methodological Flexibility: They combine the best of qualitative methods (in-depth exploration) and quantitative methods (measurable patterns), offering a comprehensive approach to decision-making. ✅ Interaction and Co-Creation: They enable direct collaboration with consumers, making them ideal for concept testing, product development, or strategy refinement. Are you considering online forums for your research projects? We invite you to explore their potential and elevate your business decisions to the next level! info@connexionresearch.com https://lnkd.in/gTF8vjV4 #MarketResearch #OnlineBoards #ConsumerInsights #InnovativeMethods #DecisionMaking #ConneXionReserach #QualitativeResearch #QuantitativeResearch 

Delve into the world of qualitative research with our latest article, expertly penned by Tanu Gautam, AVP - Research. Discover how High Beam Global leverages innovative qualitative methods to uncover rich, actionable insights into consumer behavior and market trends. From in-depth interviews to digital bulletin boards, learn how these methods are essential for informed decision-making and strategic growth. Read full article here : https://lnkd.in/gZVnZCXA #QualitativeResearch #MarketResearch #HBG #ConsumerInsights #Innovation #StrategicGrowth

I've completed the "Market Research: Qualitative" course by Sarah Weise on LinkedIn Learning. Key takeaways: 1. Understanding user behavior and motivations through in-depth interviews and focus groups is crucial. 2. Learned techniques for effective qualitative research, including crafting open-ended questions and active listening. 3. Explored methods for analyzing qualitative data to uncover patterns and insights. 4. Emphasized the role of empathy in connecting with research participants and gathering authentic responses. 5. Received practical tips for reporting findings in a clear and actionable way. #QualitativeResearch #MarketResearch #LearningJourney #UserInsights

Unlock the power of hybrid qualitative research! 🌟 At Touchstone Research, we’re always exploring innovative ways to enhance insights for our clients. Our latest blog post dives deep into the benefits of combining multiple qualitative research methods. Discover how a hybrid approach can provide richer, more actionable insights and how you can apply these techniques to your own projects. Whether you’re looking to gain a comprehensive understanding of your audience or improve the quality of your research outcomes, this article is a must-read! 📖 Read the full article here: https://lnkd.in/gSMC3uQ2 #MarketResearch #QualitativeResearch #HybridResearch #TouchstoneResearch #Insights

A reliable market research approach is essential for identifying the proper priorities and target consumers. It includes setting plans, determining the target consumers, selecting relevant research methods, creating a research plan, and analyzing and interpreting findings.   Clearly defined objectives help business researchers stay focused and link their work with what they want. Using appropriate research methodologies, such as surveys, focus groups, interviews, or observational studies, ensures useful insights. A well-defined research strategy that includes a timeframe, budget, and resources will help you stay organized. Analyzing data properly leads to significant insights and educated judgments. This technique ensures focused, efficient, and useful insights for corporate success.   Let’s help you set up a stress-free business strategy. Send us a mail an email: mail@fieldworkafrica.com or visit our Website: WWW.fieldworkafrica.com #Market #strategy #businessgrowth #research #marketresearch