Sadie Thoma’s Post

December is brimming with opportunities! With shoppers on the lookout for deals and ready to embrace their new year goals, now’s the time to keep your brand top of mind as shoppers finalize their purchases and resolutions. With Google you can: 🔎 Harness AI-Powered Search – Drive smarter results and maximize efficiency. 🎬 Dominate Short-Form Content – Captivate audiences with YouTube Shorts and amplify your reach. 🏆 Let Google help you end 2024 stronger than ever. Reach out to your Google Account manager to know more. #YearEnd #Results #Unlocked #GoogleAI

Green Ginger Digital x Face the Future x Google 🤍 Yesterday, we teamed up with Face the Future and the guys from Google - Katie, Fiona, and Caio - for a great working session. We celebrated our wins in 2023, especially in the Paid realm, and then got down to business exploring new opportunities for 2024 and how we can further accelerate performance. The big topics of the day included... 🌱 Fine-tuning Consent Mode and gTag for success. 🌱 Nailing down Demand Gen testing to reach that elusive 'messy middle'. 🌱 Benchmarking our Performance against peers and industry standards. 🌱 Checking out the buzz around YouTube shorts as they take on TikTok. 🌱 Leveraging AI to generate asset and video content in Google Ads. As you can see from the picture, Oliver was also very happy with his Google merch! #Collaboration #Google

🚀 Exciting News for Advertisers! Google Ads introduces enhanced generative image tools for Demand Gen campaigns, revolutionizing visual storytelling on key platforms like YouTube, YouTube Shorts, Discover, and Gmail. I've experimented with it a few times, and while there's room for more exploration, it's definitely a step in the right direction. Now, advertisers worldwide can effortlessly create stunning visuals powered by Google AI, driving engagement and conversions. With streamlined image creation and tailored prompts, advertisers can unleash their creativity and reach new heights in today's fast-paced digital world. #PPC #SEA #Ads #GoogleAds #DemandGen

𝐆𝐨𝐨𝐠𝐥𝐞: 𝐁𝐫𝐚𝐧𝐝 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐩𝐮𝐬𝐡 𝐟𝐮𝐞𝐥𝐥𝐢𝐧𝐠 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝘉𝘳𝘢𝘯𝘥 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 – 𝘳𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘥𝘪𝘳𝘦𝘤𝘵 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘦 – 𝘥𝘳𝘪𝘷𝘪𝘯𝘨 𝘠𝘰𝘶𝘛𝘶𝘣𝘦 𝘳𝘦𝘷𝘦𝘯𝘶𝘦, 𝘴𝘢𝘺𝘴 𝘎𝘰𝘰𝘨𝘭𝘦, 𝘸𝘩𝘪𝘤𝘩 𝘤𝘳𝘦𝘥𝘪𝘵𝘴 𝘈𝘐 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘴𝘦𝘤𝘰𝘯𝘥 𝘲𝘶𝘢𝘳𝘵𝘦𝘳 𝘨𝘳𝘰𝘸𝘵𝘩. Google credits innovations at “every layer” of AI and existing strengths in search and cloud computing for driving strong second-quarter performance. YouTube revenue grew 13% year-on-year to $8.7bn (£6.7bn), driven primarily by brand advertising followed by direct response, parent company Alphabet reported yesterday (23 July). Looking specifically at brand advertising, senior vice-president and chief business officer, Philipp Schindler, claimed Google AI tools are making it easier for businesses to show up next to content where viewers are most engaged, helping drive awareness and consideration. “On the direct response side, as you know it is about driving and converting commercial intent and customers are obviously benefiting from including video in their AI-powered campaigns,” said Schindler, adding the business is “very optimistic about this path”. Looking specifically at connected TV (CTV), YouTube continues to benefit from “strong watch time growth”, viewer and advertiser innovation, and a shift in brand advertising budgets away from linear TV, reported Schindler. “Our largest advertisers across verticals, including retail, entertainment, telco, and home and personal care, are partnering with creators on ads and organic integrations,” he explained. 𝐑𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐞𝐝: 𝑴𝒂𝒓𝒌𝒆𝒕𝒆𝒓𝒔 𝒖𝒓𝒈𝒆𝒅 𝒕𝒐 𝒑𝒓𝒆𝒑𝒂𝒓𝒆 𝒇𝒐𝒓 ‘𝒍𝒐𝒘-𝒄𝒐𝒐𝒌𝒊𝒆 𝒘𝒐𝒓𝒍𝒅’ 𝒂𝒔 𝑮𝒐𝒐𝒈𝒍𝒆 𝒂𝒃𝒂𝒏𝒅𝒐𝒏𝒔 𝒑𝒍𝒂𝒏𝒔 𝒕𝒐 𝒅𝒆𝒑𝒓𝒆𝒄𝒂𝒕𝒆 𝒕𝒉𝒊𝒓𝒅-𝒑𝒂𝒓𝒕𝒚 𝒄𝒐𝒐𝒌𝒊𝒆𝒔 𝐒𝐨𝐮𝐫𝐜𝐞: https://lnkd.in/d5emXPhb #LinkedIn #technology #Networking #FollowMe #Marketing #ProfessionalNetworking #Motivation #Inspiration #ProfessionalDevelopment #Connect #LinkedInInfluencer #LinkedInTips #PersonalBranding #CareerGrowth #Inspiration #Engagement #Visibility #DigitalMarketing #ProfessionalDevelopment #Visibility #ContentMarketing #SocialMediaMarketing #LinkedInProfile #ProfileVisit #ProfileViews #ContentMarketing #Toptrending #top #Success #followforfollow #trendy #likeforlike #growth #visit #foryou #Brand

Happy Tuesday, guys! Today was Google's Marketing Live event! Did you attend? No sweat if you didn't! We got you covered with our Top Takeaways from the presentation today! 1. Google's Massive Reach: With 2 billion users on its core products and 500 million users across other Google products, Google's influence is vast. 2. AI Dominance: Google boldly embraces the AI era, recognizing that human curiosity knows no bounds. They've heavily invested in AI, with Gemini, their AI model, now powering Google Search. It's important to note that while AI is a powerful tool, it's not a marketer itself. The real value lies in combining AI with human creativity, strategic insights, and expertise. 3. Search Trends: Search is evolving. Trends include searches for exactly what users want, simplifying complex searches, and searches beyond words. Visual searches via Lens are skyrocketing, with half showing commercial intent. Ads are now integrated into visual search results, particularly in Lens searches. 4. Circle to Search: A new feature allowing custom, AI-generated pages based on user preferences. Google is making search easier and faster, with an emphasis on user experience. 5. Ads and User Experience: Google acknowledges ads as integral to user experience. YouTube reigns as the top streaming platform, with 1 billion hours of CTV consumed and 70 billion views of Shorts. Dynamic Ads are introduced to enhance the search experience, focusing on user engagement rather than just providing answers. 6. Generative AI: Google promotes content creation with generative AI, enhancing quality and quantity through tools like Veo, Music, and AI Sandbox. 7. Google AI in Action: Over 30 new products and features, showcased by 200+ global product leaders and backed by 20+ brand ad agencies and case studies. New AI Overview provides insights at the top of the fold, making it easier and faster to understand campaign performance. Pairing Search with Performance Max leads to 27% more conversions through features like Broach Match and Smart Bidding. Google AI Profit Optimization allows linking campaigns to primary goals for better performance. Google's commitment to innovation and user-centric advertising, vital for staying ahead in today's digital landscape. Comment Below Your Thoughts About Today's Changing Landscape and these New Feature Rollouts by Google. 🍓 #google #marketing #advertising #digitaladvertising #keytakeaways #adagency #marketingagency #aiagency #googlemarketinglive

The ad tech industry has been making waves with the rise of "digital twins." Brands now use first-party data to create archetypal personas, enabling them to test campaign strategies and product development in a virtual sandbox. AWS's focus on synthetic data highlights the shift towards privacy-conscious testing. Think of it like simulating a football season on Madden—predictive but not perfect. 🏈💡 #AdTech #Advertising #Data #AWS

📣: You don't always need beautiful ads. Shocking I know. If you don't believe me, just look at Google Workspaces latest ad pushing AI features. This multi-billion dollar behomoth is using ads that look like they were designed by me in 05. Why? Because it's what people are used to! Our newsfeeds are flooded with unpolished UGC everyday. It helps brands slip past the average person ad blindness. Coming across as organic & informal! If you haven't already, swallow some 'brand' pride & try an ugly #ad or two 🚀 #ppc #Googleads

🚀 These updates are game-changers! Who else is exploring the new Google and Meta ad tools? Let’s chat! 🔥👇 #AdUpdates #MarketingTrends

→ Google Performance Max - What's the fuss? If you're already paying for Google or aiming to boost your search rankings and start a Google strategy, this is a must-read. Google Performance Max is using the power of AI to automate advertising across each Google owned product and service - whether it's YouTube, Display, Search, Discover, Gmail or even Google Maps. We're talking ads that instinctively know the best times and places to connect with audiences, supported by live insights that help you fine-tune your strategy instantly. Read our latest blog. Our fantastic Marketing Executive Nikita Ridley has explored: https://lnkd.in/efB3K8uC Ask The Cusp 😊 → hello@the-cusp.com

🚀 𝗔𝗿𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘁𝗿𝘂𝗹𝘆 𝗵𝗶𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸? 𝗟𝗲𝘁'𝘀 𝗱𝗲𝗰𝗼𝗱𝗲 𝘀𝗼𝗺𝗲 𝗿𝗲𝗰𝗲𝗻𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘁𝗵𝗮𝘁 𝗺𝗶𝗴𝗵𝘁 𝗷𝘂𝘀𝘁 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲 𝘆𝗼𝘂. 🔍 According to a comprehensive analysis by Optmyzr, looking into over 1 million ads across 22,000+ accounts, understanding the nuances of ad copy strategy is more crucial than ever. Whether you're crafting RSAs or Demand Gen ads, being data-smart is the key. First key takeaway: Ad Strength scores aren't the golden ticket. Interestingly, there's no direct correlation between high Ad Strength and improved performance metrics like CPA, CTR, or ROAS. In some cases, ads with seemingly "average" scores actually outperformed those marked as "excellent." The lesson? Focus on your audience, not just the score. Next up is pinning assets. How much control should you exert? It turns out that a balanced approach is best. Ads with some strategic pinning can excel in cost-based metrics, but aim for moderation. Let Google's AI lend a hand in asset placement, enhancing where it counts. Finally, the simple choice between sentence case and title case can make a difference. Ads in sentence case consistently outshone their title case counterparts, delivering higher ROAS and lower CPAs. Don’t overlook these nuances—they can significantly influence ad performance. In wrapping up, quality of messaging is where the magic happens. Instead of focusing solely on ad length, prioritize clarity and impact. It's about making every word count. Curious about how these findings align with your current strategies? How are you adapting your ad strategy in light of these insights? 🤔 #PPC #GoogleAdsRevolution