Customers who buy online and pick up in-store (BOPIS) are highly likely to make additional purchases while in the store. Studies and industry reports show that 49% to 67% of BOPIS customers make unplanned purchases when they come to pick up their online orders. https://lnkd.in/eEgnzZyg This increase in impulse buying can be attributed to factors like: In-Store Promotions: Customers are exposed to deals or special offers while in the store, encouraging them to buy more. Convenience: Shoppers picking up their items may feel it's easier to grab additional items while they're already at the store. Physical Experience: Seeing, touching, or trying out products in person can lead to additional purchases, especially for items they didn't initially consider. Join us to find out more on October 29th: https://lnkd.in/eEgnzZyg #ecommerce #retail #pos
So true about the promotions 💯 They really know how to lure us in when we’re in the store
Unplanned purchases are a real thing. Stores have us figured out lol
i’ve definitely ended up with way more than I planned after a store pickup!
Didn’t realize it had such a high impulse buy rate!! Makes total sense though, right?
Thanks for having me! Was great fun and had some awesome questions from the audience
Nice! Your way of working is unique.
Co-Founder @ Platter
1moI think it’s all about the experience in-store that hooks us. Just touching products makes me wanna buy