Teads’ Post

Data from BloombergAiQ shows that the sustainability mindset has shifted, with an increased focus on how to adapt versus combat, and invest in tangible, pragmatic solutions that enhance the human experience. This Monday in Cannes Bloomberg Media will convene a cross-industry group of leaders for "Getting Where We Need to Go: Sustainable Advertising." This panel will discuss the crucial role of marketing and media in making environmentally conscious decisions across the advertising value chain, and the resulting reputational and commercial benefits. Panelists include: Fiona Morgan, Chief Purpose Officer, SailGP Ollie Joyce, Global Chief Transformation Officer, Mindshare Brenda Tuohig, Chief Commercial Officer, Scope3 Jonathan Adashek, CCO & SVP, IBM Lizzy Burden, UK Correspondent, Bloomberg TV (Moderator) Visit our Bloomberg Media @ BOBO event site to register: https://lnkd.in/eez8RNxt If you'd like to attend any private sessions, email bbg_media@bloomberg.net and we will follow up shortly. #GoodBusiness 

The Sustainable Media Summit from Horizon Media is fast approaching! Integrating sustainability into your operations is no longer just a box you can check - it's an imperative being demanded by consumers, shareholders, employees, and governments. Your ability to reframe your stakeholders' perceptions of value around sustainability will open new growth opportunities in addressable markets worth trillions of dollars. On May 23 some of the leading voices in marketing, media, and sustainability are coming together at the Horizon Media offices in NYC to discuss how to reach this consumer set, how to recognize greenwashing, reframing your narrative for sustainable development, and building a carbon-neutral media supply chain. If you are a #B2B or #B2C #enterprise, #SMB, and #startup #executive or #director in #marketing or #media and you value #sustainability in your work, organization, and #communications then you don’t want to miss this. We have a very limited number of seats left! If you’re in the room you’ll hear from: Mary de Wysocki, Chief Sustainability Officer at Cisco Jonah Smith, VP of Environmental Social Governance Strategy & Programs at IBM Ann Tracy, Chief Sustainability Officer at Colgate-Palmolive Peter Land, Professor at NYU Stern School of Business and former CSO at DICK'S Sporting Goods Dan Slagen, Chief Marketing Officer at Tomorrow.io Jay Altschuler,, SVP of Global Media at Mastercard Maher Nasser, Director of the Outreach Division at the United Nations Matthieu Salvignol, CEO & Founder at OUTSEE and former US Country Manager at Vejas Giovanni L., VP of Global Retail Development at Rothy's And a lot more See the full speaker list, the day’s agenda, and register to join us at summit.horizonmedia.com A special thanks to our partners at TransUnion, Magnite, and SeenThis for helping make this all possible!

In our 2024 Consumer Insights & Sustainability Benchmark, we address what business leaders are struggling with the most: 𝗵𝗼𝘄 𝘁𝗼 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆. Covering: 💬 The missed opportunity brands are facing if they choose not to communicate their impact 💬 The power of language in a brand’s impact communication and how you can meet consumers where they are in their sustainability journey 💬  The secret formula to connecting data and storytelling and where you can reach consumers DOWNLOAD HERE: https://lnkd.in/g7PTdy4X

🌱 Consumers are calling for more transparency on sustainability - But how do you know what to say and where to say it? Check out this report from 3BL and TriplePundit to discover the impact of silence, how to talk about sustainability and the channels consumers prefer. ➡ https://lnkd.in/grcuB-v4

🚀 2025 Media Trends: The Year of Impact 🚀 Dentsu's latest report uncovers the top trends shaping media in 2025! Key highlights: 1️⃣ Emphasis on sustainable media strategies – Brands are driving environmental impact while staying relevant. 2️⃣ Trust & transparency take center stage – Consumers expect brands to lead with authenticity. 3️⃣ Digital transformation is evolving – New tech opens avenues for dynamic consumer engagement. Sustainability Marketing is one of our key focus areas that we assist clients with. #MediaTrends #Sustainability #DigitalTransformation #BrandTrust

Ready for round three of Sophie Raine's takes on 2025 Red Sky Predictions? This week, it’s all about ‘Unapologetic u-turns on purpose’   “In a rapidly shifting landscape, consumers favour brands that adapt boldly to their needs rather than clinging to commitments that miss the mark. Whether it’s recalibrating sustainability goals or refining product strategies - flexibility signals responsiveness - which is the new benchmark for trust and loyalty.”   Make sure to read all of the predictions here https://lnkd.in/esAcHAWP

Sustainability isn't just trendy; it's a key driver of consumer choices. The opportunity is clear with 73% of millennials ready to pay more for greener products. At Digital Willow, we're committed to helping businesses showcase their ESG efforts and reduce their environmental footprint. Our eco-friendly video banner campaigns do just that. Partner with us to position your brand as a pioneer in responsible business. Curious about how sustainability could redefine your brand's performance? Let's start the conversation ➡️https://loom.ly/ViF7PIw #Sustainability #ESG #DigitalMarketing #SustainableMarketing

I know what you’re thinking— not another 2025 trends report. But hear me out. HAVAS Red US 'Red Sky Predictions' detail nine trends that are sharp, significant, and set to shape the way we communicate next year. More than just food for thought—the report also offers actionable insights and strategies for forward-thinking brands and businesses. So if you've got 15 minutes today, you can dive in to discover: 🌪️ Why we’re moving from “permacrisis” to “polycrisis” 🔄 How unapologetic U-turns on corporate purpose are redefining reputations 🔊 The growing power of sonic branding 🧘♀️ 📺 What in the world Welltainment™ is—and why you need to care about it

Sustainability isn’t a fleeting trend—it’s a business and bottom-line imperative. Now more than ever, consumers are actively looking to the private sector for climate-conscious technologies and products, ultimately rewarding those that provide them with avenues for action. Our platform equips companies with the latest insights, updates, and trends shaping consumer behavior and sustainability efforts. By identifying what drives your audience, we help you uncover untapped opportunities, craft effective messaging, and turn sustainability into a competitive advantage that grows your bottom line. Ready to turn data into action? Let’s connect! #ClimateTech #Sustainability #NorthwindClimate

Tune in to the latest episode of Green About Media for a digital marketing expert turned sustainability lead's valuable insights! 👇 Show host Phil McDowell sat down with Laura Wade, Global Head of Sustainability Strategy at Essence MediaCom to discuss her journey to prioritizing sustainability and how she's steered her company to do the same. Talking persistence, innovation, and camaraderie, it's an insightful and inspiring episode. Check it out! https://tr.ee/_XVPRLfX3t #sustainableadvertising #sustainability #digitaladvertising #TheDigitalDistillery