Tony Rodoni’s Post

Love the many practical SDR/BDR tactics documented here. What others would you add?

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SDRs/BDRs are the lifeblood of your sales pipeline. So, how do you build an SDR function primed for growth? 🚀 Bessemer's latest guide shares 33 tactics from high-performing sales orgs in our portfolio on building SDR / BDR teams: ✅ Defining the SDR role & ideal candidate profile 📈 Ramping & managing SDRs to hit targets 📊 Key SDR metrics to track ⬆️ Creating SDR career paths Setting the right culture, hiring practices, and processes are critical to building a scalable SDR program. Dive into the guide today: https://lnkd.in/grQNreEM

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George Belias

Partners & Alliance Leader | Ex-IBM | Ex-F1 Alliances | Ecosystem, Marketplace & Channel Builder | Catalyst for Revenue Growth

7mo

Solid guide. Many golden nuggets in there for many stages. Love the point about approaching the hiring process by listing the skills you need right now and based on your GTM (although, depending on your stage this shifts quick).

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Sati Hillyer

Founder and CEO of OneMob - Attract, Qualify, and Convert Leads through AI Powered Email Campaigns, Personalized Microsites, and Video Prospecting, resulting in engagement, meetings and opportunities.

6mo

1. Messaging - if the SDR doesn't have the messaging and value down, the outreach will fail 2. Brand Building - there needs to be time, training and tools to help SDRs build their brand (remember buyers want someone they know, like and trust) 3. Personalization - cadences and sequences with generic emails lead to ignores and unsubscribes. Give the prospect a 3rd option. Share a personalized experience or microsite where they can browse and explore. This is less pushy and gives the SDR insight on what's resonating and who to follow up with. Create this for free at https://onemob.com/

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Kevin B. Dew

GTM Servant Leader | Advisor | 2 IPO’s | Salesforce OG

7mo

This is such an important function and one it seems everyone is struggling with. Great suggestions here that I know we would benefit from.

Michelle Rife (she/her)

VP Global Talent / Strategic People / Talent Leader, Human Resources, Culture & Talent Branding, ERG Executive Sponsor (open to new opportunities, fractional or FTE)

7mo

Thanks Tony Rodoni for sharing - very timely for us!!

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