Love the many practical SDR/BDR tactics documented here. What others would you add?
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1. Messaging - if the SDR doesn't have the messaging and value down, the outreach will fail 2. Brand Building - there needs to be time, training and tools to help SDRs build their brand (remember buyers want someone they know, like and trust) 3. Personalization - cadences and sequences with generic emails lead to ignores and unsubscribes. Give the prospect a 3rd option. Share a personalized experience or microsite where they can browse and explore. This is less pushy and gives the SDR insight on what's resonating and who to follow up with. Create this for free at https://onemob.com/
This is such an important function and one it seems everyone is struggling with. Great suggestions here that I know we would benefit from.
Thanks Tony Rodoni for sharing - very timely for us!!
Partners & Alliance Leader | Ex-IBM | Ex-F1 Alliances | Ecosystem, Marketplace & Channel Builder | Catalyst for Revenue Growth
7moSolid guide. Many golden nuggets in there for many stages. Love the point about approaching the hiring process by listing the skills you need right now and based on your GTM (although, depending on your stage this shifts quick).