Wells Digital Media’s Post

Watch “Digital Champions” with Brandy Vega of Vega Media Studios on DailyNewsNetwork.com! https://lnkd.in/eFfsb-SV On "Digital Champions," our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the digital marketing and media space. In this segment, Greg spoke with Brandy Vega of Vega Media Studios. What was your first job in Advertising?: Army in 1995- Broadcast Journalist and Public Affairs Specialists. I was reporting for Fox News at just 20 years old! What is the biggest change in marketing that you see coming in the next 2 years?: Ai, manipulated media List any trade organizations or groups that you belong to, if any: Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?: You tell me! Bandwidth? Budget? Expertise? What is one tip that you would give when it comes to digital marketing?: Be intentional #BrandyVega #DigitalChampions #GregKirkham #VegaMediaStudios #WellsDigitalMedia #GregKirkham

FAST 📺 is growing… fast! Wayne Friedman of MediaPost Television News Daily wrote a great article last week, citing big numbers in free ad-supported #television last quarter. According to Amagi Corporation, Q3 global #FAST channel viewing hours were up +38% and ad impressions were up +41% year-over-year.  https://lnkd.in/gzMur9_8 And video marketers have to act fast. It’s a race among these start-ups, so how can your small marketing teams/budgets act big? Connect with Paul Childers - he’ll take you through Magid solutions, from our SubScape subscriber insights to our Collaborator tool for sales & marketing content generation. Fast!

Join next week's webinar to discover how vCreative + Frequency can help you streamline ad operations and leverage contextual targeting across radio campaigns! Sign up → https://lnkd.in/d-_6te9u

Broadcasters: If your viewers watch your news content on a phone - then you need to cater the videos in a vertical aspect ratio. Read details about why, how to adapt the content, and how to benefit in this relevant white paper.

If you are exploring a mobile-first vertical video strategy in order to change the way you engage with your audiences, keep reading :) #mobilefirst #verticalvideo #mediainnovation #backlight #wildmoka

🔄 Embracing the adage "what's old is new again," Trade Desk is redefining the Open Internet as 'The Premium Internet.' Media companies are now championing bundling—cue the comeback of cable! Yet, amidst these shifts, the enduring appeal of the big screen remains unchanged, delivering original content every weekend to diverse audiences at scale. As the unrivaled in-real-life experience for over a century, boasting top attention ratings and brand safety, with attribution surpassing traditional norms across all brand KPIs, Brands, count on us for steadfast support! 💼 #AdvertisingEvolution #CinemaForever #BrandStoryOnBigScreen #BigScreenMagic #LightsCameraLegacy #AttentionMetrics #UnmatchedEngagement #PremiumVideo #MediaBuying #MediaPlanning

Audiences and their viewing habits are changing rapidly, which means that content needs to be created and delivered effectively to capture their attention. 📺 With viewers now engaging with content via traditional broadcast and on mobile devices, many broadcasters are looking for new ways to repurpose content into highlight clips, particularly when it comes to sports. In this new article by NewscastStudio, Edouard Griveaud, Senior Product Manager at Vizrt, shares his thoughts on the future of broadcast alongside industry colleagues. https://ow.ly/HCxn50UsyyP #ContentCreation #ViewerEngagement #BroadcastInnovation #SportsAnalysis

Today, in collaboration with NBCUniversal, FreeWheel has released the new Prescribing Premium report. This new global research identifies four key components that make viewers perceive content as high-quality, and how the right blend of these factors can improve quality of content by nearly 4x. Check out the full report here: https://lnkd.in/eVS_yB-E

Why are broadcasters worldwide diving into mobile-first, vertical video? It's all about meeting audiences where they are—on their phones! But what's driving this shift? Is it the rise of social media, or something more? Dive into our latest blog to uncover why vertical video is the future of broadcasting! Check it out here: https://hubs.ly/Q02V-GGf0 #VerticalVideo #BroadcastingRevolution

🚀 The Upgrade Yellow Brick Road: Embracing the Future of Broadcast Workflows 🚀 Having been in the television industry for a long time, I’ve seen it all. I started editing audio with a chinagraph pencil and splicing by hand. My first video edits were on VHS at university (anyone remember the frustration of losing 15 frames on every cut?). From vision mixing to graphics, then Betacam (the "latest and greatest" at the time), I’ve experienced the full evolution of broadcast technology. Fast forward to my work at BBC, ITV Newsgroup, Avid, and Al Jazeera, I’ve been a part of projects that transitioned entire linear workflows into the digital realm. Producer, journalist, editor, media manager—you name it, I’ve lived it. Here’s the core truth: at some point, there’s always an upgrade. On-premises hardware in the broadcast CAR, edit suites, and newsrooms is costly, and it eventually becomes obsolete. The typical lifecycle is around 4 to 8 years before hardware hits end-of-life. Replacing it often brings downtime—a nightmare no head of news wants, especially when taking a channel off-air isn’t an option. Now, let’s talk about 2024 and beyond. Cloud-native and AI-powered solutions are no longer optional for broadcasters that want to stay relevant. The era of maintaining expensive hardware, physical space, and on-site support personnel is ending. Thin clients in the newsroom, AI-driven tools for transcription, phonetic search, and smart asset recommendations are all part of today’s workflow. Media is now moving around systems seamlessly, triggered by metadata and automated processes. The real magic? Zero downtime, with incremental upgrades happening in real time. For a head of news, this is a dream come true. Telling more stories, faster, and across multiple platforms with digital-first workflows is the current standard. With every screen becoming competition, broadcasters must stay agile, adaptive, and story-centric. So, as we follow this yellow brick road of innovation—past the old ways and toward a future that’s bold, efficient, and transformative—broadcasters will finally reach the Wizard of Oz, pull back the curtain, and discover the bright future that lies ahead. ✨ #Broadcasting #DigitalTransformation #CloudNative #AIinMedia #ZeroDowntime #FutureOfTV #MediaTech