Western Union’s Post

Seeking Advice from South African Marketing Experts! 🇿🇦 Currently in discussions with several top-notch marketing agencies in South Africa for our upcoming go-to-market strategy. However, I'm keen on gathering insights from fellow professionals in the field. 🧠 If you have any recommendations or insights to share, I'd greatly appreciate your input! Feel free to drop a comment or DM me directly. #MarketingStrategy #SouthAfricaMarketing #GoToMarketStrategy #CollaborationOpportunity

👨🎓We invite Marketing students to a lecture by Ravil Abdulov (Равиль Абдулов), Head of the marketing communications department at Beeline Business Kazakhstan. Ravil leads initiatives aimed at growing the brand and attracting customers in the business segment. Previously, he was a digital strategist at an agency and worked with more than 30 companies from various sectors. 📚You will learn about marketing communications for the business segment. Using the example of Beeline Kazakhstan, known for its successful B2C branding, we will look at why the same methods are not always applicable in the B2B segment. ✔Ravil will also talk about:  - The main differences between B2C and B2B marketing strategies;  - Peculiarities of communication with clients in the B2B segment;  - Why traditional B2C approaches to branding may not work for B2B companies;  - Examples of successful B2B branding strategies;  - How Beeline Business Kazakhstan adapts its marketing communications for the business segment. 📅Date: February 22 🕑Time: 13:45 🏛Venue: 329 office, Maqsut Narikbayev University, 8, Korgalzyn av.

Planning next year's international marketing budget? 💡 As you map out next year’s priorities, now’s the perfect time to review your localisation workflows and ensure your multi-market campaigns are both effective and cost-efficient. Discover the six key areas you need to consider for 'pain-free' international campaigns: https://lnkd.in/esrcMp6W Get in touch to optimise your 2025 international campaign workflows! #InternationalCampaigns #GlobalMarketing

We've just been shortlisted at the European Search Awards for a Digital PR campaign we worked on with Holded 🏆 The campaign drove coverage from massive publications including Huffington Post, El Mundo and even one of Spains biggest banks BBVA. But why was it a success? This wasn't just a campaign aimed at driving links. It was a campaign that drove conversation around some of the biggest issues businesses in Spain were facing and naturally tied in our client's product as a solution to some of these issues we found. Our team worked with Holded to build this campaign by collecting and analysing first-party data from over 3000 survey respondents around topics related to starting and running a business in Spain. From these surveys, we were able to discover key insights such as: 👉 Only 18% of businesses in Spain believe they have sufficient online presence 👉 There is a lack of resources for women between 18 and 24 years old to start an online business 👉 86% were unaware of certain government incentives designed to help small growing businesses 👉 Only 19% of online businesses were aware of mandatory laws requiring electronic invoicing from 2024 We presented this data on landing pages and then outreached these findings to national and regional journalists to gain coverage in over 40 publications including: 🔗 BBVA one of Spain's biggest banks (DA80) 🔗 El Mundo (DA88) 🔗 Huffington post (DA77) 🔗 Expansion (DA84) 🔗 Infobae (DA85) Check the video for an overview of this campaign and why I think it worked so well 👉 https://lnkd.in/djcC-wJC You can also check the Case Study with links to the landing pages on our website: https://lnkd.in/dDVcBh3a

Discover the ever-changing world of digital marketing in Malta with our latest blog post!   Stay ahead of the curve and explore the current strategies shaping the industry. Read now: https://bit.ly/3PXP05Z   #DigitalMarketing #Malta #GBSMalta #BlogPost

🇦🇺 Conquer the Australian Market: 3 Export Marketing Tips Thinking of expanding to Australia? 🦘 Here are 3 key takeaways to help you connect with Aussie customers: 1️⃣ Humanise Your Digital Approach: Don't be generic! Add a personal touch to your online marketing for a deeper connection with your audience. 2️⃣ Speak the Lingo: Australians have their own unique way of speaking (think "recognise" instead of "recognize"). Consider incorporating some Aussie English phrases into your marketing collateral to resonate with your target market. 3️⃣ Build Relationships: Australians value strong connections. Take time to foster relationships with key contacts, customers, and stakeholders. Be proactive and maintain regular contact to build trust – a crucial foundation for successful international partnerships. Ready to tailor your marketing strategy for success in Oz, or any country globally? Smart Mango, with a presence in 36 countries and over 30 years of experience in export development, can be your partner in achieving global success. 🌏 We offer expert guidance to help you navigate the intricacies of each market and craft a targeted export marketing approach for maximum impact. Contact us today for a free consultation! 📞 +61 (0) 2 7903 0543 | 📧contact@smartmango.com.au

🗣️ Looking to expand your business into new English-speaking territories, such as the UK, USA, CA or AU? Join us for our webinar: How to Optimise Digital PR Strategies for International Success 🌎 8th October at 2pm (GMT) https://lnkd.in/euCUVxij Our Head of Digital PR, Helena Maniglia, will reveal game-changing insights into the media landscapes of the US, UK, Canada, and Australia based on exclusive Reboot research. Paul Lapham (Senior Data Manager) and Oliver Sissons (Search Director) will also join giving data-driven and SEO tactics into the international market. ❓ Why attend? - Discover how to adapt your brand messaging for different markets - Learn if your business industry dominates the news in key countries -Understand how to position your brand for higher coverage chances - Get practical tips and case studies of successful international PR strategies Can't make it? Sign up anyway, and we'll share the invaluable research with you - after the session 😉

Are we setting our Middle East Marketing Campaigns up to FAIL? Most likely. You see 😳 97% of digital Marketing campaigns fail. 😳 Costing Businesses $611 Billion. Yes you heard that right. WHY? They run on our timeline NOT on your Emirati 🇦🇪/Saudi 🇸🇦/Qatari 🇶🇦 clients timeline Because Not every marketing team knows about every single culture. (I mean who does?) 😱They are not Experts in Culture, 😉 They are Experts in Marketing. But if you don't give them the right tools, their Middle East Campaigns will fail. PLUS 😳 you waste your team's time 😳 you waste your company's money and it will make you look incompetent. How about giving them something that ✅ will save them time ✅ explain what they need to do ✅ gives them a plan for 2025 and ✅ give the confidence to create campaigns that will land well with your Middle Eastern Clients PLUS best of all - it will make you look like you are the Expert. Sounds like a plan? Launching 1st November or DM me 2025 and I might give you early access.

🚀 The new TOP 100 is out 🚀  Don't miss the new TOP 100 of the digital agencies in Belgium 🤩 The ranking is online! Who clinches the top🥇spot? You’ll find the new market analysis, unlock deeper insights, and actionable intelligence with the full report. Delve into comprehensive analysis and practical strategies to stay ahead in Belgium's digital market. Explore exclusive content and interviews where our expert panel shares their experiences and insights, featuring renowned companies such as  Teamleader, iO, OMcollective, Poush 🚀, BBC, a B2B creative agency., The Reference, Hilarious, Clicktrust, Serviceplan Group Belux, Efluenz EU , Arpeggio, Cookies Agency, Universem, Coosto NL and many more. But don't just take our word for it—check out the table of contents to see the extensive range of topics covered in the report! From industry trends to expert opinions, the table of contents provides a glimpse into the wealth of knowledge awaiting you. Position yourself at the forefront of the digital revolution in Belgium by ordering the Top 100 Report. Unlock exclusive insights and propel your business forward with industry-leading expertise. Click here to download the preview👇 ➡️ https://lnkd.in/e-5Y44Y8

Join host Ibarra Villaseran as he talks with Tanya Ansaldo-Deakin, Marketing & Communications Professional on Digital Primer. Tanya shares invaluable insights and practical tips for businesses navigating the digital rush, from reminiscing about early marketing encounters to tackling current challenges and opportunities with digital marketing in the Philippines. Listen on: https://bit.ly/3wdd3rb #TruelogicPH #NextLevelDigitalMarketing #DigitalPrimer #DigitalMarketing