Epic Scenes in Everyday Chats: How Movie and TV marketers bring video into conversations
TV and movie viewing is becoming an increasingly social experience. As we binge on a new season of our favorite show, we’re second-screening, chatting, tweeting and posting about it. When we come out of the theater after a movie, we’re sharing our thoughts and reviews online.
We’re conversing and engaging with others, sharing opinions in public forums like Twitter or Reddit, as well as in private conversations such as a Skype conversation or a chat in a Facebook group.
TV and Movie marketers are recognizing the power of these conversations, and have been working on ways to take the discussions beyond simply text. It’s ok for someone to type “Woah, tonight’s episode was wild!”... it’s much more engaging to share something visual. We’ve seen the great success of custom emoji, stickers and lenses made available in the places we socialize online.
And yet, to date, it’s been relatively hard to share video in conversations. Rather than describe an epic scene, a funny segment or an incredible cliffhanger, wouldn’t it be fun to share a short video of that very moment?
That’s where Vlipsy comes in - we’re making it possible for TV, movie and video creators to take highlights from their content into conversations. These micro-moments are designed specifically for sharing in chat and social applications. It’s a way for users to share and re-enjoy the moment.
The benefits are clear - it’s great content that internet users are proactively choosing to share, it’s branded and reinforces elements like the show or movie, the episode title, cast and characters, and it helps drive internet users back to consume the full length content.
Vlipsy is free for internet users, and can be used in any chat or messaging app. Users simply choose from trending or featured content, or use a search term to find the content they’re looking for. One tap drops the vlip directly into the conversation, and our platform makes it easy for that vlip to be re-shared, aiding viral growth and furthering the brand’s reach. Check out some of our deeper integrations with Skype and Viber.
This month, I’ll be taking part in MipCom in Cannes, meeting with TV, movie and video creators to show how Vlipsy can help take branded video content directly into conversations at scale. If you’re attending and would like a demo and to learn more, shoot me a DM.
