Ad Tech Collaborative Articles

How do you leverage your DMP to create and activate audience segments across channels?

Learn how to leverage your DMP to create and activate audience segments across channels for ad tech. Find out how to collect, integrate, refine, distribute, and…

Ad Tech

What are the best ways to test and learn from your programmatic campaigns and experiments?

36 contributions 1 month ago

Learn how to use data, experiments, and feedback to optimize your programmatic advertising strategy and performance. Find best practices and tips for testing…

Ad Tech

How can ad tech measure the impact of unified customer identity management on campaign performance and ROI?

65 contributions 2 months ago

Learn how to measure the impact of unified customer identity management (UCIM) on your ad tech campaign performance and return on investment (ROI).

Ad Tech

How do you evaluate and compare different DMP vendors and solutions?

53 contributions 2 months ago

Learn how to evaluate and compare different DMP vendors and solutions based on data quality, privacy, activation, innovation, support, and value.

Ad Tech

How do you test and evaluate the effectiveness of your cross-device campaigns and strategies?

42 contributions 3 months ago

Learn how to test and evaluate the effectiveness of your cross-device campaigns and strategies with these tips and best practices on cross-device tracking, testing,…

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How do you balance the trade-off between ad quality and ad quantity in your email marketing campaigns?

49 contributions 1 week ago

Learn how to improve your email ad performance and efficiency by balancing ad quality and quantity. Find tips on goals, segmentation, testing, fraud prevention…

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How can ad tech platforms ensure transparency and quality in podcast ad inventory and delivery?

24 contributions 1 month ago

Learn how ad tech platforms can ensure transparency and quality in podcast ad inventory and delivery by using industry standards, verification tools, and fraud…

Ad Tech

What are some best practices for testing and optimizing your attribution strategy?

29 contributions 2 months ago

Learn some best practices for testing and optimizing your attribution strategy across channels, such as choosing the right model, experimenting with scenarios…

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What are the best practices for consent management in RTB campaigns?

47 contributions 1 month ago

Learn how to manage user consent effectively and ethically in your real-time bidding (RTB) campaigns. Follow these best practices for data privacy and compliance.

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How do you optimize DCO campaigns for different devices and platforms?

26 contributions 2 months ago

Learn how to optimize your DCO campaigns for different devices and platforms with these tips and tricks. Improve your ad quality, engagement, and ROI.

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What are the best tools and practices to prevent domain spoofing?

36 contributions 2 months ago

Learn what domain spoofing is, how it affects your ad campaigns and inventory, and how to use tools and practices to prevent it.

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How do you avoid fraud and invalid traffic on ad exchanges?

57 contributions 2 months ago

Learn how to avoid fraud and invalid traffic on ad exchanges and protect your ad campaigns. Follow these five steps to ensure quality and performance.

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How do you integrate and leverage your DMP data with other platforms and tools?

24 contributions 2 months ago

Learn some best practices to integrate and leverage your DMP data with other platforms and tools for digital advertising. Improve your data quality, governance, and…

Ad Tech

What are the key factors to consider when choosing a DSP platform for your ad tech needs?

59 contributions 3 months ago

Learn the key factors to consider when choosing a DSP platform for your ad tech needs, such as scale, features, service, cost, security, and integration.

Ad Tech

How can you optimize your ad inventory for viewability and engagement?

52 contributions 1 month ago

Learn some practical tips and best practices to improve your ad inventory quality and transparency, and boost your revenue potential by optimizing your ad inventory…

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How do you segment and target your audience using a DMP?

18 contributions 3 months ago

Learn some of the best practices for using a data management platform (DMP) to segment and target your audience effectively for your ad campaigns.

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How can ad tech foster more transparency and trust with consumers and regulators?

22 contributions 2 months ago

Learn how ad tech can address the challenges of digital advertising and create more value for consumers, advertisers, publishers, and regulators.

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What are the latest trends and innovations in RTB vs programmatic?

36 contributions 3 weeks ago

Learn the basics of RTB and programmatic advertising, and discover the latest trends and innovations that are transforming the online ad space.

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What are the best practices for using AI and machine learning in DSP optimization and bidding?

23 contributions 3 months ago

Learn how to use AI and machine learning effectively in your DSP optimization and bidding strategy to improve your online advertising outcomes.

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How can ad tech collaborate with publishers and advertisers to create a transparent and fair RTB ecosystem?

14 contributions 1 month ago

Learn how ad tech can collaborate with publishers and advertisers to create a transparent and fair RTB ecosystem that respects data privacy and prevents fraud.

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How do you test and experiment with different DSP optimization and bidding methods and tactics?

22 contributions 1 month ago

Learn how to test and experiment with different DSP optimization and bidding methods and tactics for your ad tech campaigns. Find the best ones for your goals and…

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How can ad tech optimize the customer journey and experience using unified customer identity management?

19 contributions 4 months ago

Learn how unified customer identity management (UCIM) can help ad tech create a consistent and personalized customer journey and experience.

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What are the emerging trends and technologies in podcast ad tech and how can you leverage them?

14 contributions 3 months ago

Learn about the emerging trends and technologies in podcast ad tech and how to use them to create effective and profitable podcast ad campaigns.

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How do you choose the right DMP vendor or partner for your business goals and needs?

15 contributions 3 months ago

Learn how to choose the right DMP vendor or partner for your data management needs with these six factors to consider.

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How can you use device graphs to link users across different devices?

18 contributions 4 months ago

Learn what device graphs are, how they work, and how you can use them to track conversions across devices in the context of Ad Tech.

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How do you leverage DCO to increase engagement and conversion rates?

27 contributions 4 months ago

Learn how to leverage dynamic creative optimization (DCO) to create personalized and relevant ads for your audience and increase your engagement and conversion…

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