I talked with Barry Schwartz this week about our latest search update, especially about creators, in the article below. Not everything from the interview made it into the story (it was a long interview!), so I wanted to share a bit more and highlight some things that I thought were especially important for those creators who have been looking for recoveries.
1) As we said in our blog post last month, the work to connect people with "a range of high quality sites, including small or independent sites that are creating useful, original content" is not done with this latest update. We're continuing to look at this area and how to improve further with future updates. The post is here: https://lnkd.in/gWaJdz53
2) As I've said several times on social elsewhere, if you know you're producing great content for your readers, that's your touchstone. Your north star. Whatever you want to call it, if you're feeling confused about what to do in terms of rankings. Our systems want to reward this type of content. If you know you're producing it, keep doing that -- and it's to us to keep working on our systems to better reward it.
3) If you're showing in the top results for queries, that's generally a sign that we really view your content well. Sometimes people then wonder how to move up a place or two. Rankings can and do change naturally over time. We recommend against making radical changes to try and move up a spot or two. More here:
https://lnkd.in/dbGzCM4q
In the interview, I also talked about the recent feedback form we ran after our March 2024 update. I am so grateful to those who submitted thoughtful, productive feedback through it. I went through it all, by hand, to ensure all the sites who submitted were indeed heard. You were, and you continue to be. As the story gets into, I summarized all that feedback, pulling out some of the compelling examples of where our systems could do a better job, especially in terms of rewarding open web creators. Our search engineers have reviewed it and continue to review it, along with other feedback we receive, to see how we can make search better for everyone, including creators.
No one who submitted, by the way, got some type of recovery in Search because they submitted. Our systems don't work that way. Some sites that submitted found they've gained; some did not. Some sites that never submitted have gained, as have some sites that have never been vocal about traffic issues. But the submissions did help us, and will continue to help us, do better for all good creators.
Bonus Postscript! Some of my extended remarks on how the feedback has helped us better understand creator concerns as opposed to the more typical SEO concerns Google often hears about didn't make the article. They're also too long to add to this post. So I've shared them here, for those who are interested: https://lnkd.in/gmjQGsnp