Today’s the day—we’ve just launched our Fall Marketing Jobs Outlook report, which examines data from our 2024 B2B Marketing Benchmark, internal LinkedIn data and a survey conducted by Censuswide to get a sense of the job market for marketing professionals. 🌎 💼💡💻 Our takeaways? • Marketing jobs are on the rebound in 2024 • Job satisfaction is high among marketers • Marketing professionals are feeling overwhelmed at work • Rapid advancement in tech & the need for upskilling is behind much of the pressure marketers are feeling • ‘Collaborative Problem Solving’ is our Skill of the Year • The three hard skills marketers should build: Creative Execution, AI Proficiency and Marketing Tech Read more: https://lnkd.in/gpCYUW5A
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
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http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
External link for LinkedIn for Marketing
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
Updates
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ICYMI: Dive into the latest edition of This Week in Marketing to learn the new rules of B2B audience engagement with tips from B2B marketing experts. ⬇️ https://lnkd.in/g_NXDjZ6
This Week in Marketing: Rules of Engagement
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LinkedIn for Marketing reposted this
LinkedIn says that LinkedIn Live Video events increased by 15.3% throughout 2024, and as it continues to push video engagement, that may provide more opportunity for you to market your event in the app. Some tips: https://lnkd.in/d4a4pmQj
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As we reflect on 2024, we’re sharing our skill of the year: Collaborative Problem-Solving.💡 Kristen Spillane, Senior Content Marketing Manager, LinkedIn shares why this skill is so essential, based on key findings from our 2024 Fall Marketing Jobs Outlook ⬇️ https://lnkd.in/gxtDBJJW
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ICYMI: Earlier this year, LinkedIn introduced CTV ad solutions, leveraging our unparalleled first-party data to help brands reach key decision makers and professionals where they're already highly engaged. 📺 Check out the key findings around CTV for B2B marketers, from our latest research with MAGNA Global Media Trials: https://lnkd.in/eRjSJCmP
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As we reflect on the past year, one thing was clear: Marketing jobs were on the rebound in 2024. 📈 According to our Fall 2024 Marketing Jobs Outlook report, the job market picked up gradually over the course of 2024, with a 76% increase in year over year in job postings on LinkedIn. 💼 Hear from Karin Kimbrough, Chief Economist at LinkedIn, about what’s on the horizon for 2025. 🔮 And read our report here: https://lnkd.in/d2tmzzph
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A/B testing is key to getting better results with LinkedIn ads. ⭐ The first step? Start with keeping it simple and test one variable at a time. Hear more from Julian Russi Díaz, one of LinkedIn’s #CertifiedMarketingExperts and learn about the LinkedIn Certified Marketers network: https://lnkd.in/dqWt7_vB
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As we step into 2025, event marketing remains one of the most effective strategies for B2B marketers, and LinkedIn Live Events are revolutionizing how professionals engage with and promote events. 🎥 Discover the benefits of LinkedIn Live Event Ads, how they work and best practices to create a winning campaign: https://lnkd.in/ggMi9K6n
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As we reflect on the past year's creative performance data, three distinct trends have emerged that have reshaped how brands connect on LinkedIn.🎨 Our latest research, conducted in collaboration with Vidmob, reveals the creative choices driving real results across the funnel. ✅ Read our post for a breakdown of this year’s creative trends: https://lnkd.in/ggqu2bDm
LinkedIn Creative Trends: Looking Back at 2024 Through a Data Lens
linkedin.com
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LinkedIn for Marketing reposted this
When does a small business stop being small? For many SMBs, it’s not just about revenue—it’s about people. LinkedIn for Marketing’s Meet the SMB research found that when SMBs surpass 10 employees, their priorities and behaviors shift dramatically: ✅Budgets increase 3-4x ✅Planning becomes future-focused ✅Decision-making gets more strategic This growth threshold is a tipping point for businesses moving from survival mode to scaling mode. At FedEx, we’re committed to empowering SMBs at these critical moments. From shipping solutions to advice from fellow entrepreneurs, we’ve built tools and resources to support businesses as they grow. Curious about major decisions facing SMBs on their growth journey? Check out LinkedIn’s latest report: https://bit.ly/4fWpt8g
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