“Don’t sleep on Q5!” As told to us by AS Beauty Group Head of Growth, Scott Kramer. Q5 is happening right after holiday shipping cut off so save this post and get going on these top tips: ✨ Lean in to Meta’s AI tools and use Advantage+ Shopping Campaigns to test and target. ✨ Shop Ads are a great way to get started! ✨ Offer your customers a promotion that’s enticing. Get started with Advantage+ today: https://go.fb.me/2blxq3
Meta for Business
Advertising Services
Menlo Park, California 297,067 followers
Making it easier for every person to turn a good idea into a great opportunity.
About us
Meta Business provides the latest news, tips and best practices to help you meet your business goals.
- Website
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http://www.facebook.com/business
External link for Meta for Business
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Menlo Park, California
Updates
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It’s that time of year where we share our some of our favorite🛡️safety and integrity 🛡️accomplishments from the year: 🎛️GIVING BUSINESSES MORE CONTROL: We expanded our brand suitability controls, including testing the ability for businesses to turn off comments on ads. We also increased language support for inventory filter for Feed and Reels to 34 languages. 🛡️SUPPORTING TEENS: We expanded our previous work developing over 50 tools for teens and parents to actually reimagine the Instagram experience by introducing Teen Accounts, which has built-in protections for teens, guided by parents. 🔍TRANSPARENCY FOR GEN AI: We’ve also been focused on providing transparency around content generated or edited with AI, as we started adding labels to this content. Catch more highlights from 2024 here: https://go.fb.me/s5fitj
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🖼️ When it comes to creative, the visual really does matter. Take it from Elise Garden, Senior Acquisition Manager Boll & Branch who shared some of the brand’s recipe for success. - Launch ads with a variety of formats whether that’s images, videos, backgrounds etc. - The more diverse the creative, the more chance of scaling to new audiences. - Use Advantage+ Shopping Campaigns to automate the ad creation process and making changes more easily. 📝Watch, take notes, and learn more about how Advantage+ Shopping Campaigns can help your biz scale here: https://go.fb.me/2blxq3
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🎙️ THE LATEST AND GREATEST FROM OUR FAMILY OF APPS 🎙️ 🔐 Account Security: We're testing new ways to regain account access and prevent scams with facial recognition. 🎬 Instagram: Photos and carousels with music are now eligible to appear in the Reels tab so you can reach more potential customers. 🗣️ Meta AI: We've announced plans to roll out Meta AI to 21 new locations by end of year. ☎️ WhatsApp: Create your own Lists on WhatsApp so you can filter important chats by categories of your choice. ⛓ Threads: You can now post up to 20 photos or videos in a carousel on Threads (just like IG). Stay tuned for more updates ✨
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Why is Q5 the perfect time to run ads? 🧐 The TL;DR: 🤑 Holiday shoppers want to keep shopping. 🤫 Less competition on ads as larger brands pull back spend. 💅 Customers have more time to spend on self-care and treating themselves. Check out these top tips on making the most of this time and dive deeper here: https://go.fb.me/53ezi2
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Alex Schultz, Meta CMO, shares his top advice for marketers: take a step back and look at the big picture. 👀 In a recent conversation with Jasmine Enberg, he dives deeper into: The limitations of the "performance marketing" label, how AI has driven Meta's growth, and the shift towards customer-centric marketing. Tune in to the full discussion: https://lnkd.in/eWgdQann
CMO & VP, Analytics Meta, BoD Lindblad, Trustee Wessex Archaeology, Honorary Fellow Magdalene College and member of the Guild of Benefactors Cambridge
Really enjoyed this chat I had with Jasmine Enberg at eMarketer. We talked about how marketers can manage and adapt to the constant change in our industry and how to think about and measure all marketing as performance marketing. Full conversation available from eMarketer https://lnkd.in/gMvB_Yez Meta for Business
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What’s your creator strategy? Comment below 👇 Chief Operating and Marketing Officer, Raina Moskowitz Etsy shares the brand’s approach to working with creators during the holidays with Nicola Mendelsohn CBE. Here’s what we learned: 🎁Creators have a BIG impact on people’s shopping decisions. 🎁Tap into Meta’s creator community and think about adopting an always-on strategy. 🎁Think about curating gift guides with the help of AI! 👯♂️Learn more about working with creators: https://go.fb.me/1dwv7g
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👋 Are you using Advantage+ Shopping Campaigns to find new audiences and target them? If not, keep watching. 👀 Alfred Chehebar, Founder and CEO of ObjectsHQ shares some stats from using Meta AI-enhanced tools! 🤑 60% increase in return on ad spend when using the GenAI Text Generation tool. 🤑 41% decrease in customer acquisition costs when using Advantage+ Shopping Campaigns. 👀 Looking to see similar figures for your own biz? Start here: https://go.fb.me/8k6y03
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Join us LIVE on Facebook at 12:30 EST ! We'll be discussing the world of Gen AI: Text, Image, and Video Generation, answering your top questions and sharing actionable tips to drive sales and growth during the busiest shopping season of the year. RSVP and join us live: https://go.fb.me/ubnbld
Holiday Marketing Made Easy With GenAI
facebook.com
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Wondering what’s cooking for app campaigns? We are rolling out ads system updates for app advertisers to better account for Mobile Measurement Partner (MMP) attributions, which means you may start seeing improved Meta campaign performance in your MMP dashboards. App advertisers can also start testing our products like Incremental Attribution and Conversion Value Rules, to drive the results that you value the most. Learn more about these here: https://go.fb.me/mbdrxw
Campaign Optimization Updates to Improve Advertiser Performance
facebook.com