Consumer and Retail
Keep abreast of economic, demographic and income trends shaping consumer spending and demand, helping you find new markets and stay ahead of the competition
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Overview
More than ever, companies need access to advanced quantitative tools, deeper forecast data, and more timely insights to help them track external macro factors and assess their impact on strategy and investments. Oxford Economics has developed a range of services and techniques to analyse demographic and economic trends, and their implications for consumer product manufacturers and retailers.
How we help
Support and assess
- Support internal strategic and operational planning with forecasts and models to explain and understand sales performance relative to economic and other fundamentals, inform budgets and strategy development.
- Identify new expansion opportunities by assessing the characteristics and future prospects of target locations and markets, as well as forecasts for demographic change and demand on a country, city, and sector basis.
Analyse and demonstrate
- Analyse changing consumer dynamics by directly comparing city-level consumer spending patterns to identify consumer hotspots and the largest markets for individual products and services.
- Demonstrate the economic impact or social value of organisations, to show how they contribute to economic prosperity, job creation and public finances.
Monitor and anticipate
- Monitor the macroeconomic environment for signs of economic downturn or increased activity that might signal a risk or opportunity.
- Assess and anticipate risks in markets around the world, carrying out scenario, event and policy impact analysis or business plan stress testing.
Bespoke dashboards and agile on-demand economics support
Learn how we helped a major multinational drinks company gain ongoing insight into the ever-evolving economic and consumer landscape in its priority markets, empowering its teams to stay on top of developments, make better-informed decisions, identify opportunities, and assess risks.
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