tarte is the pioneer of high-performance naturals'. In 1999, Founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. tartelettes around the world - including beauty editors, makeup artists, content creators & celebrities - obsess over the award-winning, highly-pigmented, & long-wearing formulas. Each product is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally derived ingredients Mother Nature has to offer. But tarte doesn't stop there - giving back has always been a part of the brand's DNA. tarte is committed to lifting up others through initiatives supporting female empowerment, underserved communities, animal rescue, disaster relief & health & wellness. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.Lash extensions in a tube - just 1 swipe of this 24-hour flake-free, smudge-proof longwear tubing mascara is clinically proven to volumize, lengthen & curl.. In black. Vegan and cruelty-free, Free of parabens, mineral oil, formaldehydes, and phthalates. Shea butter & castor oil nourish lashes. 0.13 oz/ 4ml. Generously coat the custom molded brush.. Starting at the base of your upper lashline, apply in an upward curling motion along the natural curve of your lashes, pulling through to the tip.. . . . . . . . . .
