In a recent article on Sprout Social; Gen Z vs Gen Y: Does the Hype Add Up, Aubre Andrus discusses some highlights from an influential Sparks & Honey study that distinguish the Z generation of their predecessors in Generation Y. According to the study, published in 2014, Generation Z (born after 1994) already accounts for over a quarter (25.9%) of the population, representing the largest contingent since the baby boomers. (Read also: Toward New Baby Boom With Generation Z). A generation…
