Samaritans
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Samaritans
Samaritans’ Media Advisory Service
Celebrating 30 years of our Media Guidelines
The first edition of our Media Guidelines was created in 1994 - Samaritans was one of the first organisations in the world to publish guidelines like this. Over the last 30 years, we have continued developing our guides to support the media and others covering suicide. International research shows links between media coverage of suicide and suicidal behavior - there are increases and falls in suicide rates depending on how the topic is covered. Our Media Advisory team are leading experts, with our guides being referenced in the cross-government suicide prevention strategy.
What we're working on
Every ten seconds, we respond to a call for help. No judgement. No pressure. We're here for anyone who needs someone.
United with the frontline
United with the frontline is an advocacy campaign calling on governments to properly resource and train frontline workers in suicide prevention to help save lives.
Samaritans’ strategy: Tackling suicide together
Read about Samaritans’ five-year strategy, which outlines our main priorities and how we’re working towards our vision that fewer people die by suicide.
Equity, Diversity and Inclusion at Samaritans
Our commitment to equity, diversity and inclusion is one of the key principles in our new strategy and will connect with everything we do, guiding the way we work and behave.
Why we need you to be part of our Christmas story
By donating just £4.95 this Christmas, you could help a Samaritans volunteer answer a life-saving call for life.
What we're working on
Volunteer with us
Being a Samaritan means being there for people who need someone to listen. Last year around 23,000 people volunteered their time with us.
More about volunteeringSamaritans news
View all newsChanging the way we think about suicide
In addition to the services we provide, an important part of our work is understanding and challenging the social elements that impact suicide.
Suicide facts and figures
We're the only organisation collating suicide data for all UK nations and Ireland.
Samaritans' Media Guidelines
Samaritans' Media Guidelines help journalists report suicide and self-harm safely and responsibly.
The internet and suicide
The role online content can play in suicide risk and self harm is complex. Read about our research and recommendations for online safety.
Our policy and research
Our research and policy work drives change that helps save more lives.