Pay-per-click (PPC) is a way of promoting your website to an audience who are actively searching for what you offer, or who match your target demographic, location, behaviour or interests. Via the Google Display Network, businesses can reach over 90 percent of internet users across two million website through showing images or videos to highly relevant users. Display advertising is an effective way to increase the awareness of your brand and influence users to visit your website.
PPC Services
- Full strategic advice, planning and execution in line with your business objectives
- Analytics & tracking review
- Paid media account build or restructure
- Relevant keywords and targeting aligned with our strategic research
- Continuously review paid media strategy to enable business growth
What is PPC?
Through paid search, our team of Google-certified experts can show highly relevant and targeted ads to people that are actively searching on Google, Bing or Yahoo for your products or services. This is a highly engaged audience who know what they want and already part way through the customer lifecycle journey.
What are the benefits of PPC?
- Completely measurable ROI
- Only pay when ads are clicked
- Suitable for all budgets, big or small
- Immediate visibility and traffic
- Reach your target audience based on demographic, interests & behaviour
- Text, display & video ads
- Builds brand awareness
How our PPC Services targeting bring your strategy to life
- Full strategic advice, planning and execution in line with your business objectives
- Analytics & tracking review
- Paid media account build or restructure
- Relevant keywords and targeting aligned with our strategic research
- Continuously review paid media strategy to enable business growth
How Search Seven provides insights to your Paid Search strategy
- Ongoing optimisation to achieve your objectives
- Bid management to maximise efficiencies and increase ROI
- Split testing new ads and landing pages
- Cross-channel management (Paid Search, Social, Display & Video)
- Customer segmentation
- Attribution analysis
- Bespoke KPI reporting & review meetings
- Flexible monthly management packages
Get in touch today to see how we can further support your PPC strategy