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How creativity can drive sustainable action
Read more about "How creativity can drive sustainable action"In 2025, WFA and Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into…
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CreativityAIWFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Read more about "WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
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The World Ahead 2025 with Tom Standage (The Economist)
Read more about "The World Ahead 2025 with Tom Standage (The Economist)"The Economist’s predictive look to the year ahead. Tom Standage, Deputy Editor of The Economist and Editor of The World Ahead,…
WFA videos & webinars
Is it time for a marketing makeover? - Part 1 | Does marketing have a PR problem?
Is it time for a marketing makeover? - Part 2 | Can marketers be more influential in the boardroom?
Is it time for a marketing makeover? - Part 3 | How can we better market marketing as a career?
The Ritbot on sustainability | Madsemble 2024
WFA Insight Forum: Elevating the insight functions with AI
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L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage
Read more about "L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage"WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the…
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WFA reveals CMO shortlist for Global Marketer of the Year 2024
Read more about "WFA reveals CMO shortlist for Global Marketer of the Year 2024"Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists.…
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Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
Read more about "Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists"The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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I subscribeWFA's #BetterMarketing Pod
On being AI-able | WFA #BetterMarketingPod with Mark Ritson and his AI alter ego, the Ritbot
On redefining customer proposition at Primark | WFA #BetterMarketingPod with Michelle McEttrick
Human progress, women empowerment and AI | WFA #UlrikeBetterMarketingPod with Ulrike Decoene, AXA
Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan
On AI, sharing and scaling | WFA #BetterMarketingPod with Asmita Dubey, L'Oréal
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
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Join this WFA workshop to co-create voluntary guidance on the transparency and labelling of AI-generated content
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Setting standards that effectively protect minors in digital environments
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Join members of WFA’s Asia Advisory Board, WFA’s Asia Pacific team and other colleagues to welcome the new year on 21st January.
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Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.
