YouTube's
Impact
Creating opportunity, creating businesses, creating jobs.
Creators are reaching global audiences, hiring teams and building businesses on YouTube.
They��re the building blocks of the creator economy and they’re making a real impact in the US.
Find out more about YouTube creators’ economic, societal and cultural impact in the US by downloading YouTube’s 2022 Impact Report by Oxford Economics.
90%
90% of creators who earn money from YouTube agree that they want to use the influence they discovered on YouTube to make a positive impact on society.
YouTube’s Impact in the US
Earning an income through YouTube helps creators to build businesses, hire staff and have a meaningful impact on the US economy.
$35B+
YouTube’s creative ecosystem contributed over $35 billion to US GDP in 2022.
390K+
YouTube’s creative ecosystem supported more than 390,000 full-time equivalent jobs in the US.
83%
83% of SMBs with a YouTube channel agree that YouTube played a role in helping them grow their customer base by reaching new audiences.
Learn more about the survey methodology in the Impact Report.
430K+
In the US, more than 430,000 creators and partners receive income linked to their YouTube presence.
How creators earn money from YouTube
Creators have many ways to earn money on YouTube, from a share of revenues earned from Ads and YouTube Premium subscriptions to Channel Memberships, ticket sales and even Shopping.
Dr. Tracey Marks is one of the many creators who has grown her business with the help of revenue she’s earned on YouTube. She started her YouTube channel by creating videos that open up conversations about mental health. Now, alongside both longform videos and Shorts, she sells e-books and branded merchandise via Shopping on the YouTube platform.
Fans of creators can also help add to a creator’s channel revenue. Fan funding features like Super Chat, Super Stickers and Super Thanks allow fans to reward their favorite creators for the content they love.
Multiple ways to monetize
From YouTube
Ads
YouTube Premium
Fan funding
Channel Memberships
Super Chat
Super Stickers
Super Thanks
Other ways to earn
Shopping
Ticket sales
Funds to support specific groups of creators
YouTube BrandConnect to facilitate branded content campaigns
YouTube has been a game changer for us because it generates huge interest in our business which turns into sales.
- Steve Andrianos, Syracuse, NY
Powering the US economy by growing business
YouTube is an open platform that gives creators the tools to earn an income, launch a career and build a business.
Since launching their YouTube channel, third generation candy maker, Steve Andrianos and his wife Terry, have seen their family-operated business grow and evolve. They now receive orders from across the US and overseas, they’ve hired additional staff and reopened their brick and mortar Hercules Candy store - originally started decades ago by Steve’s grandfather.
We give parents a tool to proudly and joyfully share their culture and help their kids be bilingual.
- Susie Jaramillo, Los Angeles, CA
Giving diverse voices a stage
YouTube is a place where diverse voices can find a platform and grow an audience.
Proud Latina mom, Susie Jaramillo started the Canticos YouTube channel to fill a gap in the market for bilingual children’s learning and entertainment. Canticos has grown to 420,000 subscribers, attracted global audiences from all backgrounds and is enjoyed by children, parents and educators alike.
YouTube’s universal access means more opportunity for people to turn their passions, hobbies and even their cultures into businesses like Canticos.
I am always grateful when I see children learning and families enjoying Gracie's Corner.
- Dr. Javoris Hollingsworth, Houston, TX
A world of learning and information
On YouTube, there’s a whole world of learning and information available for people of all ages.
Both kids and their parents are benefiting from universal access to quality kids’ learning and entertainment. YouTube is also a useful tool for teachers. And it’s not just kids learning, adults have opportunities to learn technical skills, professional skills and skills to grow hobbies and interests.
After spotting a lack of diversity in kids programming, Dr. Javoris Hollingsworth and his wife Dr. Arlene Gordon-Hollingsworth created Gracie’s Corner. Featuring a diverse cast of animated characters and voiced by daughter, Graceyn, Gracie’s Corner aims to be both educational and entertaining.
The Hollingsworth’s channel has grown to over 1.5 million subscribers around the world and they’ve even begun dubbing their content in other languages.
United States of YouTube
Meet the creators in your state who are making an impact with YouTube.
More to learn, more to explore
Stay up to date with the latest blogs, podcasts and information about YouTube’s impact on the creator economy.
Neal Mohan
It's truly inspiring to see the impact of the YouTube creator community. Creators are building businesses, creating jobs, and fostering community by sharing their passions and talents with the world.
The Upload: The Rise of the Creator Economy
In this podcast produced in partnership with National Public Media, find out how creators behind rising and established YouTube channels have turned their passions into full-time careers.
The creator economy – where passions become businesses
In the latest 2022 U.S. YouTube Impact Report, we highlight key findings and showcase individual creator stories.