Persuasive writing

Persuasive writing is a set of written arguments to convince, motivate, or move readers into a particular point of view or opinion on your topic. This argument is typically presented with reasoned opinions backed and explained by evidence that supports the thesis.^[1][2] A wide variety of writings, such as criticisms, reviews, reaction papers, editorials, proposals, advertisements, and brochures, utilize different persuasion techniques to influence readers. In some forms of persuasive writing, especially in formal and academic works, the knowledge of both sides of the argument, one in favor and one against is essential to distinguish and minimize the significance of the counterargument to convince the audience.^[1][3]

When researching to support a thesis, it is important to anticipate potential objections or disagreements from thoughtful readers. Including a counterargument allows the writer to address these objections directly and explain why they are less convincing or compelling than the main argument.^[2]

Effective persuasive writing requires a clear and organized structure to present arguments convincingly. Common components of this structure are:

1. Introduction:
   • The introduction typically starts with a hook to grab the reader's attention, followed by background information to set the context. For instance, beginning with a surprising statistic can effectively engage the reader.^[4]
   • The thesis statement, usually at the end of the introduction, should clearly articulate the writer's position on the topic. This statement serves as a roadmap for the reader, indicating what to expect in the following paragraphs.^[3]
2. Body Paragraphs:
   • Each body paragraph should focus on a single main idea that supports the thesis. Writers should start each paragraph with a topic sentence that outlines the paragraph's main point.^[4][3] For example, suppose the thesis is about the benefits of renewable energy. In that case, a topic sentence might state, "Investing in renewable energy sources not only reduces our carbon footprint but also creates jobs."
   • Supporting evidence is vital for strengthening the argument. This can include facts, statistics, examples, and expert opinions. For instance, referencing a study that shows the economic benefits of solar energy can provide solid backing for the argument.^[5]
   • Addressing counterarguments has the ability to enhance the writer's credibility. This involves acknowledging opposing viewpoints and systematically refuting them. For example, if a counterargument states that renewable energy is too expensive, the writer could counter this by citing the declining costs of solar technology and its long-term savings.^[3] Each counterargument can be presented in a separate paragraph or integrated within the main points to show a balanced perspective.
3. Conclusion:
   • The conclusion summarizes the main arguments presented in the body paragraphs while reinforcing the thesis statement. It's important to restate the key points succinctly to remind the reader of the argument's strength.^[4][5] An example of a conclusion might reiterate, "The transition to renewable energy is not only necessary for environmental sustainability but also economically advantageous."
   • A strong conclusion may also include a call to action, urging the reader to take a specific step or consider the implications of the argument. For instance, encouraging readers to support local renewable energy initiatives can leave a lasting impact.^[3][5]

Persuasive writing comes in different forms depending on its purpose and audience. Each elements is used to achieve specific goals, like convincing someone to agree with an idea, take action, or buy something. Below are some common persuasive writing practices:

Reflexivity

Reflexivity involves critical self-reflection on the biases and preferences of researchers, which is essential for ensuring the substantive contribution of qualitative research.^[6] It requires an awareness of the lenses through which we interpret the word, including our circumstances and positions, and an understanding of how these shape our findings and narratives.^[7] That narrative serves as a method of inquiry and a means of understanding diverse realities, enhancing the depth of research findings. Engaging narratives that address power dynamics invite readers to grapple with complex issues, challenging their assumptions, and fostering social dialogue.^[6]

Imagination

Imagination involves envisioning things without being constrained by how they exist or are perceived. It enables one to explore possibilities and adopt perspectives different from one's own.^[8] This creativity allows researchers to explore unconventional angles and uncover insights from unexpected contexts. Imagination is crucial when research encounters obstacles, enabling scholars to adapt methodologies and foster environments for discoveries. However, tension exists between imaginative research and the conventions of academic writing, as researchers may hesitate to adopt unconventional narratives for fear of not conforming to established norms.^[6]

Craftsmanship

Craftsmanship refers to the skill and artistry involved in integrating research. It encompasses the thoughtful selection of methods, careful construction, and ethical considerations in research practices. Effective craftsmanship emphasizes attention to detail and narrative structure, enhancing clarity and engagement.^[6]

Authenticity

Authenticity provides readers with richer and more realistic contexts to apply knowledge and practice skills.^[9] It is paramount in the investigation part to remain true to the voices and experiences of their participants. This commitment to authenticity resonates more with readers and offers genuine insights into social realities. The challenge lies in balancing rhetorical strategies with authentic representation. By prioritizing authenticity, researchers can encourage meaningful engagement and reflection around the issues addressed in their work.^[6]

• Rhetoric
• Propaganda
• Argument
• Logical fallacies
• Assertiveness
• Editorial
• Letter to the editor
• Manifesto
• Open letter
• Opinion journalism
• Opinion piece