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Kaiyi Auto

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(Redirected from Cowin Auto)
Kaiyi Auto
Native name
Wuhu Kaiyi Automobile Co., Ltd
Kǎiyì
Company typeSubsidiary
Kaiyi Auto
IndustryAutomotive
PredecessorsWeier Automobile
FoundedJanuary 2014; 10 years ago (2014-01)
FoundersChery Automobile
Headquarters
Yibin
,
China
Area served
China
ProductsAutomobiles
Owners
  • Yibin Automobile Industry Development Investment (Yibin Municipal Government) (82%)
  • Chery Automobile (18%)[1]
Websitehttps://www.kaiyihome.com

Kaiyi Auto (official name Yibin Kaiyi Automobile Co., Ltd., Chinese: 凯 翼, Kǎiyì) is a Chinese car manufacturer founded in 2014, as a subsidiary of Chery. The brand is specialized on offering low cost models with the goal of attracting young buyers. In 2022, the brand has renamed from Cowin Auto to Kaiyi Auto.

Kaiyi Auto is the only Chinese-owned brand headquarter located in Sichuan Province of China.

History

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The origin of the Cowin denomination dates back to 2003 when it was introduced to identify the homonymous car model which was nothing more than the restyling of the old Chery Fulwin (the licensed version of the first series of Seat Toledo as well as the first car produced by the same Chinese); subsequently, from 2009, Chery decided to reorganize its product range using this name to identify a sub-range of models that are now old and at the end of the production cycle but kept in the price list only because they still guaranteed decent sales volumes; thus were born the Chery Cowin 1 (the restyling of the old QQ6), the Chery Cowin 2 (ex Chery Cowin / Fulwin), Chery Cowin 3 (ex model Chery A5), etc.[2]

Cowin Auto was established as a subsidiary of the Chinese automaker Chery Automobile in 2014 with the aim of developing a new niche in the dynamically developing car market in China. Cowin was targeted at young buyers from medium-sized and small towns in an Asian country, wanting to encourage them to buy mainly through a low price.[3]

The first vehicle of the Cowin brand was the subcompact car C3 sedan and C3R hatchback, which went on sales in November 2014 - six months after its debut.[4] In the following years, Cowin's lineup was expanded mainly in terms of SUVs and crossovers starting with the X3 in 2016.[5] Then a year later, it was joined by the larger X5.[6] In 2020, Cowin launched a more powerful car in the form of the E5,[7] while at the same time, in order to stop the decline in popularity of the brand, the Showjet was launched.[8]

In July 2022, Cowin Auto announced rebranding, changing its name to the more Chinese-sounding Kaiyi Auto and changing the brand name along with the entire visual identification of the models.[9] The company presented a series of prototypes heralding a completely new model range.[10] In December of the same year, the company's first new model after the rebranding went on sale in the form of a large SUV Kaiyi Kunlun.[11] In January 2023, Kaiyi officially began distributing its cars in Russia, also starting local production of the Xuandu sedan under the name Kaiyi E5 at the Avtotor plant in Kaliningrad.[12]

In October 2023, Kaiyi presented the first production model, an extension of the family of prototypes from the spring of the same year. A study of the i-EA 01 small electric hatchback evolved into the Kaiyi Shiyue.[13]

Transfer of shares to the city of Yibin

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In 2018, following a restructuring of the Chery shareholding, part of Cowin was sold to the city of Yibin through the subsidiaries Yibin Auto Industry Development Investment Co., Ltd. and Sichuan Yibin Pushi (PUSH) Group Co., Ltd. which took possession of 50.5% and 0.5% respectively. Chery Automobile retained a 49% stake.[14]

Yibin City paid a total of RMB 2.5 billion for a 51% stake in Cowin (valuing the company at around RMB 5 billion, about $800 million). Cowin Auto's headquarters moved to Yibin, Sichuan and the company changed its official name to Yibin Kaiyi (Cowin) Automobile Co., Ltd.[15]

On 7 January 2019 the new production plant in Yibin was inaugurated and the X5 goes into production. Production at the Chery plant in Wuhu will continue for the X3 model.[16]

In 2022, Chery continued to reduce its shareholding in Kaiyi Auto and transferred it to the Yibin Municipal Government, which Chery retained a 18% stake. [17]

Vehicles

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Current models

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  • Cowin Xuandu
    Cowin Xuandu
  • Cowin Showjet Pro
    Cowin Showjet Pro
  • Kaiyi Xuandu
    Kaiyi Xuandu
  • Kaiyi Kunlun
    Kaiyi Kunlun

Former models

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  • Cowin C3
    Cowin C3
  • Cowin C3R
    Cowin C3R
  • Cowin X3
    Cowin X3
  • Cowin X5
    Cowin X5

Sales

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Sales of Kaiyi Auto
Year Total
2015 24,000[18]
2016 51,142[19]
2017 43,000[20]
2018 41,556[21]
2019 32,900[22]
2020 33,300[23]
2021 20,300[23]
2022 34,500[23]
2023 52,013[24]

References

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  1. ^ "Profile". Retrieved 7 June 2021.
  2. ^ "All-new Chery Cowin to be launched in 2009". Gasgoo. Retrieved 2022-06-28.
  3. ^ "This is the new Cowin Auto C3 sedan for the Chinese auto market". 13 November 2014. Retrieved 2021-03-14.
  4. ^ "Cowin C3 launched on the Chinese auto market". 27 November 2014. Retrieved 2021-03-14.
  5. ^ "Beijing Auto Show 2016: The most impressive Chinese carmakers (4/6)". 27 May 2016. Retrieved 2021-03-14.
  6. ^ "Кроссовер Chery Tiggo 5 обрел вторую жизнь под именем Cowin X5" (in Russian). 15 August 2017. Retrieved 2021-03-14.
  7. ^ "续航里程401公里 凯翼E5 EV正式上市" (in Chinese). Retrieved 2021-03-14.
  8. ^ "Crossover Chery Tiggo 4 replaced brand and design". Retrieved 2021-03-14.
  9. ^ "Auto world news: life without Chery. Brand Cowin has changed its name and prepares cool crossovers". Retrieved 2022-12-29.
  10. ^ "Kaiyi Auto Shows New Cars And Product Planning In China". 26 July 2022. Retrieved 2022-12-29.
  11. ^ "Kaiyi Kunlun SUV Pre-Sale Starts At 15,300 USD In China, Official Launch In Feb 2023". 26 December 2022. Retrieved 2022-12-29.
  12. ^ "Официально: Автотор начал производство седана Kaiyi, на подходе три кроссовера" (in Russian). Retrieved 2023-01-30.
  13. ^ "Kaiyi Shiyue". 25 October 2023. Retrieved 2023-10-31.
  14. ^ "Wuliangye Group acquires stakes of Cowin Auto". 4 January 2018. Retrieved 13 June 2021.
  15. ^ "Wuliangye Group acquires stakes of Cowin Auto". Gasgoo. Retrieved 2022-06-28.
  16. ^ "Cowin Auto qualified by MIIT to produce fuel-burning PVs, BEVs". 20 January 2020. Retrieved 13 June 2021.
  17. ^ "奇瑞对凯翼持股比例疑降至18%，远"嫁"的凯翼成"弃女"？ 擎动 – 玩转"汽车+"！" (in Simplified Chinese). 2023-08-07. Retrieved 2024-10-19.
  18. ^ "五粮液跨界造车：携手宜宾市国资委入主奇瑞汽车旗下凯翼汽车_10%公司_澎湃新闻-The Paper". m.thepaper.cn. Retrieved 2024-11-16.
  19. ^ "凯翼汽车1月销量破六千 2017年目标8.2万台". auto.online.sh.cn. 2017-02-21.
  20. ^ "作为四川乘用车产业的独苗，凯翼居然"胸无大志"？_DearAuto". qcwp.com. Retrieved 2024-11-16.
  21. ^ "原奇瑞捷途负责人陈剑 将出任凯翼汽车副总经理,汽车行业关注,权威汽车行业网站, 11月16日更新". www.autochat.com.cn. Retrieved 2024-11-16.
  22. ^ sina_mobile (2023-11-10). "凯翼汽车前三季仅完成销量目标49%，15万产能11万闲置却立志年销25万辆". finance.sina.cn. Retrieved 2024-11-16.
  23. ^ a b c "副总何勇平曾说凯翼汽车是不知名的大品牌 实现了销量目标吗？_易车". hao.yiche.com. Retrieved 2024-11-16.
  24. ^ "出征海外 凯翼汽车的"国际范"". sjxq.yibin.gov.cn. Retrieved 2024-11-16.
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