Wikipedia:Articles for deletion/Airsynergy

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was delete. Consensus is sourcing exists but is insufficient for N:CORP Star Mississippi 15:35, 7 December 2022 (UTC)[reply]

Airsynergy

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The included link to company website is dead and a search within reasonable means does not show any sources for the same Airsynergy company described in the article. It's likely the company has ceased to exist since the creation of the article. I don't foresee any objection to deletion but since there was an opposition to speedy deletion on the article previously (9 years ago) I'm creating an Article for Deletion discussion per the guidelines. Ayumi98 (talk) 18:22, 29 November 2022 (UTC)[reply]

Automated comment: This AfD was not correctly transcluded to the log (step 3). I have transcluded it to Wikipedia:Articles for deletion/Log/2022 November 29. —^{cyberbot I}_{Talk to my owner:Online} 18:48, 29 November 2022 (UTC)[reply]
Note: This discussion has been included in the deletion sorting lists for the following topics: Companies and Ireland. Shellwood (talk) 19:09, 29 November 2022 (UTC)[reply]
Delete: There is some coverage of a funding announcement "Airsynergy completes €2million funding round", Irish Times (2014) and more recently "Award-winning clean-tech company to be wound down: Longford-based Airsynergy had accumulated losses of more than €23m at the end of 2019", Irish Times (2022), though neither of these pieces of announcement-based coverage counts towards WP:NCORP, nor do the industry awards mentioned there seem notable in themselves. AllyD (talk) 07:53, 30 November 2022 (UTC)[reply]
Keep. When I first came across this article in 2020, I found it to be amongst the most blatant pieces of COI/PROMO I'd encountered in some time. And culled it and tagged it accordingly. The reason I didn't open an AfD discussion at the time (and the reason I do not support deletion now) is because there appears to be a breadth of coverage (of its founding, activities and subsequent demise) in national news sources in Ireland (including in The Irish Times, in (granted less volume) in The irish Examiner, on RTÉ, and the Irish Independent stable) as well as some outside Ireland (Times UK). The subject has therefore "received significant coverage in reliable sources that are independent of the subject". And so WP:GNG is met. Guliolopez (talk) 11:21, 30 November 2022 (UTC)[reply]
Comment Thanks Guliolopez, I hadn't come across these sources before when I was searching for information on the subject. I think you're correct that there may be enough applicable information to consider the company notable in its own article. I'll withdraw this nomination for deletion if an agreement is reached with these sources.Ayumi98 (talk) 16:46, 30 November 2022 (UTC) Edited 19:04, 1 December 2022 (UTC)[reply]
Delete Listing raw search urls and then using that as evidence that somehow the article is notable is nonsense and the kind of disengenous tricks that gives Afd a bad name. Most of the references on this articles comes from press-releases or PR or interviews with the director, all of those kind of coverage is explicitly disallowed by WP:NCORP and specifically WP:SIRS as not being independent. Even the raw search url on the times, listing five stories, two of them is funding news failing WP:CORPDEPTH, one is a passing mention and one is about an actor where the term is used and one is about a footballer where the term is used, giving a lie to the absurd use raw urls as valid coverage. Fails WP:NCORP, WP:SIGCOV. scope_creep^Talk 17:27, 1 December 2022 (UTC)[reply]

Comment. Hiya. I'm presuming the "raw search urls" comment was referring to my own contribution above. It wasn't, as you appear to state, intended as a "trick" or "disengenous [sic]". (Which, in my dictionary FYI, gives "insincere" and "deceitful" as synonyms). And you would ideally avoid describing other AfD contributors (or their contributions) as "disingenuous". In any event, my intent, in linking the search results, was as a shorthand. And to show the breadth of results. (And, as such, could perhaps have been described as "lazy". But "disingenuous"? Seriously?).

Otherwise, in terms of the sources that are returned, in order to spell them out, in the:

Irish Independent stable we have: "Airsynergy inks new deal to sell wind turbines" (2013), "Wind turbine maker appoints distributor" (2014), "Airsynergy looks for funding ahead of plc status" (2014), "Airsynergy raises €4.5m in funding" (2015), "Airsynergy sets out to solves the riddle: how to get more energy for less" (2016), and others.
The Sunday Times (UK) we see: "Enrights take a breath of fresh Airsynergy" (2017), "Airsynergy powers up €3.2m for global push" (2019)
Irish Times we find "Airsynergy recruits Setanta CEO" (2012), "Morgan blows back into town with Airsynergy" (2013), "Airsynergy completes €2million funding round" (2014), "Longford renewables company Airsynergy builds US presence" (2017), "Cleantech firm Airsynergy scoops major technology award" (2017) , "Award-winning clean-tech company to be wound down" (2022), etc.
RTÉ News outlet we have: "Airsynergy to launch new sister brand and new products" (2015) and "Airsynergy set to change corporate status" (2014)

All of which are reliable sources which deal with the subject as a primary topic and which (as much as any business news coverage can be) independent of the subject. And which chart the subject's formation, growth (at least in terms of funding) and demise. In a way that meets WP:ORGDEPTH. Otherwise, and to be clear, I'd have quite happily seen this article deleted as overtly promotional claptrap years ago. But the sources would appear to support notability. That is my sincerely (if grudgingly) held belief. Not disingenuously held or represented. As implied. Guliolopez (talk) 13:15, 2 December 2022 (UTC)[reply]

Comment - this is a review of sources per WP:CORPDEPTH and WP:ORGIND:

source review

- Airsynergy inks new deal to sell wind turbines (Independent.ie, 2013) - this is trivial coverage of a product line launch based on "Airsynergy said", "chief executive Jim Smyth said", "Adrian Kelly, business development director for the company, said", "said Jim Smyth, chief executive officer", "he said", "Mr Smyth said", "Mr Kelly said", without an overview, description, commentary, survey, study, discussion, analysis, or evaluation of the product, company, or organization, so there is no WP:CORPDEPTH or WP:ORGIND - this article just repeats an announcement from people connected to the company.
- Wind turbine maker appoints distributor (Independent.ie, 2014) - this is trivial coverage of an expansion, based on "Airsynergy said", "said Obelisk Networks managing director Padraig Brady" and a brief mention of a capital transaction, such as raised capital.
- Airsynergy looks for funding ahead of plc status (Independent.ie, 2014) - this is trivial coverage of a a capital transaction, such as raised capital, based on "Airsynergy co-founder Adrian Kelly said", "Mr Kelly hopes", "Mr Kelly said", "Airsynergy intends" and a brief mention of a product line launch.
- Airsynergy raises €4.5m in funding (Independent.ie, 2015) - this is trivial coverage of a a capital transaction, such as raised capital and includes a mention of "The Co Longford energy firm expects" hiring [...] of personnel and an expansion "chief executive Jim Smyth confirmed", as well as a mention of other hiring [...] of personnel and plans to "change its status to a plc" with a one-sentence explanation of what this would allow the company to do differently.
- Airsynergy sets out to solves the riddle: how to get more energy for less (Independent.ie, 2016) - at first, this looks like an overview of the company, but by the third graf shifts to "The company says", "Airsynergy says", "says Smyth", general descriptions of expansions and possible expansions, funding and descriptions of personnel, and concludes with "The company says", "says Jim Smyth" and brief commentary from the writer.
- Enrights take a breath of fresh Airsynergy (The Sunday Times, 2017) and Airsynergy powers up €3.2m for global push (The Sunday Times, 2019) - I am not able to fully access these articles, but the 2017 report includes "Through a series of audacious acquisitions and big contract wins, the private equity-backed company has ballooned in size and value", so it does not sound focused on Airsynergy or more than trivial coverage of a a capital transaction, such as raised capital, and the 2019 article begins with an announcement of "has raised fresh equity funding of €3.2m".
- Airsynergy recruits Setanta CEO (Irish Times, 2012) is four grafs of trivial coverage of the hiring, promotion, or departure of personnel.
- Morgan blows back into town with Airsynergy (Irish Times, 2013) is trivial coverage of the hiring, promotion, or departure of personnel, based on "Airsynergy, which reckons", "Morgan and Jim Smyth, Airsynergy's founder and chief executive, gave us a sneak preview", "they claim" and "It plans". It might as well be a press release.
- Airsynergy completes €2million funding round (Irish Times, 2014) - this is trivial coverage of a a capital transaction, such as raised capital and the hiring, promotion, or departure of personnel, and based on "Airsynergy said", "Airsynergy said", "The company also announced", but does mention some awards, including one from the Irish Times.
- Longford renewables company Airsynergy builds US presence (Irish Times, 2017) - this is brief trivial coverage of an expansion, based on "Gerry Butler, the company's chief executive, said".
- Cleantech firm Airsynergy scoops major technology award (Irish Times, 2017) - this is a 7-graf article that begins with an announcement of the company winning the Renewable Energy Technology of the Year at the annual Energy Awards in London and then includes a brief overview of the product, expansion activities, and previous honors, without directly relying on statements by people connected with the company.
- Award-winning clean-tech company to be wound down - this is trivial coverage of the closure of the business, based on "a spokesman said", "company secretary James Healy said", "Mr Healy said" and "[the directors] said".
- Airsynergy to launch new sister brand and new products (RTE, 2015) - this is trivial coverage of a product line launch, based on "Airsynergy also said", "company also said" and "Airsynergy chief executive Jim Smyth said".
- Airsynergy set to change corporate status (RTE, 2015) - this is trivial coverage of a capital transaction, such as raised capital based on "The company said" and "the company said".

From my view, this company was successful in obtaining promotional coverage, but does not appear to have received sufficient significant independent coverage to support notability per WP:NCORP and WP:PROMO, so the article should be deleted. Beccaynr (talk) 15:12, 2 December 2022 (UTC)[reply]

Comment Lets have a look at them@

"Enrights take a breath of fresh Airsynergy" (2017) That is a single paragraph, stating it raised £12million from their investment vehicle. Fails WP:CORPDEPTH standard notices, brief announcements, and routine coverage, such as: f a capital transaction, such as raised capital
"Airsynergy powers up €3.2m for global push" (2019) Raised €3.2m. Fails WP:CORPDEPTH
"Airsynergy recruits Setanta CEO" (2012) Fails WP:CORPDEPTH standard notices, brief announcements, and routine coverage, such as: of employees, officers, directors, owners, or shareholders
"Morgan blows back into town with Airsynergy" (2013) Fails WP:SIRS. A profile. Not significant.
"Airsynergy completes €2million funding round" (2014) Raising £2 million pounds. standard notices, brief announcements, and routine coverage, such as: f a capital transaction, such as raised capital
"Longford renewables company Airsynergy builds US presence" (2017) Opening a US Office. Press-release Fails WP:ORGIND. Interview with the founder.
"Cleantech firm Airsynergy scoops major technology award" (2017) Another press-release. Non-notable trade award.
"Award-winning clean-tech company to be wound down" (2022) A routine report of insolvency, for a dead business. Fails WP:CORPDEPTH.
"Airsynergy to launch new sister brand and new products" (2015) This is a press-release. Fails WP:SIRS
"Airsynergy set to change corporate status" (2014). Raised £5million. Fails WP:CORPDEPTH standard notices, brief announcements, and routine coverage, such as: f a capital transaction, such as raised capital

The majority of these new references are effectively NON-RS as they press-release driven, mostly funding news or interviews with the founder. Even the insolvency notice which must be printed in the local paper of record is useless as reference. The profile fails WP:SIRS. All of the comes from this dead company. User:Guliolopez The notability standards for a company were updated in 2018 to reflect the massive amount of paid editing that was occuring and are now know as WP:NCORP. They old WP:ORG and so on didn't have the weight to stop the reams of startup like this. They are much tighter in terms of what is acceptable. Content generated from startup like this stuff, is not acceptable references. They are all in one form or another press-releases from the company. When you see funding news, annoucements saying they expanding, or taking on a person, opening a new office, its all press-release and all non-rs. I hope that helps. scope_creep^Talk 15:37, 2 December 2022 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.