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OLED AI TV

See all OLED TVs

Welcome to a new era of Samsung AI TV

Experience colors as they're meant to be seen

Pure blacks, clean whites and stunningly vibrant colors
A colorful and clear picture of a flower on the 2024 Samsung OLED display. A colorful and clear picture of a flower on the 2024 Samsung OLED display.

OLED Picture Quality

Bold details backed by AI

NQ4 AI Gen2 Processor
An explosion of color on a perfectly black background, outlined in the form of a TV. An explosion of color on a perfectly black background, outlined in the form of a TV.

Let Samsung OLED immerse you with unbelievable details and picture quality. Our NQ4 Al Gen2 Processor upscales your favorite movies and shows in brilliant 4K resolution, while OLED color-mapping and brightness boosting technologies give you a more accurate picture that lets your content come to life.

  • *4K AI upscaling may not apply to PC connection and Game Mode.
  • *Utilizes AI-Based formulas

See brighter lights and darker nights

OLED HDR Pro1

Catch the details that immerse you deeper into the story. Our NQ4 Al Gen2 Processor uses brightness-boosting technologies and OLED HDR Pro to give you a next-level view in bright and dark scenes alike.

A city lit up by bright lights is on display. The colors and lights are vivid as OLED lights portray through the screen. A city lit up by bright lights is on display. The colors and lights are vivid as OLED lights portray through the screen.

Limit distractions, not your view

OLED Glare Free 2

Our OLED S95D allows you to watch everything you love with nearly no glare. Say goodbye to washed out images and see your TV's clarity, color and contrast shine through.

* Verified as Glare-Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/1310.
A mountainous scene is blurred by reflective lighting on the side of the screen labeled "Without OLED Glare Free," while the side labeled "With OLED Glare Free" remains clearly visible. OLED Glare Free: Reflection Glare UGR <10. Discomfort Glare UGR <22. Disability Glare UGR <34. UL. A mountainous scene is blurred by reflective lighting on the side of the screen labeled "Without OLED Glare Free," while the side labeled "With OLED Glare Free" remains clearly visible. OLED Glare Free: Reflection Glare UGR <10. Discomfort Glare UGR <22. Disability Glare UGR <34. UL.

OLED Gaming Experience

Game on with a winning screen

Scenes from The First Berserker Khazan are optimized into sharper clarity by Samsung's NQ4 AI Gen2 Processor as a man plays on Samsung OLED. Scenes from The First Berserker Khazan are optimized into sharper clarity by Samsung's NQ4 AI Gen2 Processor as a man plays on Samsung OLED.

Optimize gaming with Samsung OLED. Motion Xcelerator 144Hz delivers ultra-smooth motion and sharp visuals. Al Auto Game Mode intelligently tailors your game's settings to its genre. Whether you're zooming towards the finish line or conquering enemies, our newest OLED TVs immerse you in the world within the game.

Smooth gaming, more winning

Motion Xcelerator 144Hz3

Dominate with a screen designed to give you an edge. Our newest motion enhancements support gaming up to 4K 144Hz, reducing lag and rendering game visuals at blazing speeds. The end result is fast, smooth gameplay and impressive responsiveness that keeps you one step ahead of the competition.

*4K 144hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
*4K 144Hz is only available on S95D and S90D.
*S85D has 120Hz
A character in a racing game is blazing past the competition and off the Samsung OLED screen. 'Kartrider Drift' logo is on the top. A character in a racing game is blazing past the competition and off the Samsung OLED screen. 'Kartrider Drift' logo is on the top.

Skip the pre-game setup

AI Auto Game Mode4

No more tediously tweaking your game settings before every match or level. Our NQ4 Al Gen2 Processor automatically detects what type of console game you're playing and optimizes settings based on the genre. Experience optimized sound to bring your first-person shooters to life or optimized brightness for darker visuals for next-level contrast.

* Availability may vary according to game content and format.
A game being played is detected as 'Action RPG' by Samsung OLED, and the settings are automatically optimized for clearer picture quality. 'The First Descendant' logo is on the top. Another game is detected as 'Fighting' and then optimized into clearer picture quality. 'DNF Duel. Who's Next?' logo is on the top. A game being played is detected as 'Action RPG' by Samsung OLED, and the settings are automatically optimized for clearer picture quality. 'The First Descendant' logo is on the top. Another game is detected as 'Fighting' and then optimized into clearer picture quality. 'DNF Duel. Who's Next?' logo is on the top.

OLED Design

Designed to be barely there (and beautiful everywhere).

Our newest OLED S95D seamlessly and elegantly blends into any space. A sleek, new design modernizes your aesthetic with a minimalistic bezel and flat back. The One Connect Box and One Connect Cable keeps wires neatly tucked away for an even cleaner look.

A detailed blue and pink pattern on a pitch black background on the 2024 Samsung OLED display. A detailed blue and pink pattern on a pitch black background on the 2024 Samsung OLED display.
The back of the 2024 Samsung OLED TV has a clean appearance, thanks to the One Connect Box, which organizes numerous cables. The back of the 2024 Samsung OLED TV has a clean appearance, thanks to the One Connect Box, which organizes numerous cables.

One Connect Box

The side of the 2024 Samsung OLED TV is showcasing its Laser Slim Design with the One Connect Box attached neatly to the stand. The side of the 2024 Samsung OLED TV is showcasing its Laser Slim Design with the One Connect Box attached neatly to the stand.

LaserSlim Design

Four round Seamless Speakers on the back of the 2024 Samsung OLED TV create a harmonious appearance. Four round Seamless Speakers on the back of the 2024 Samsung OLED TV create a harmonious appearance.

Seamless Speaker

Samsung OLED
innovative features

  • The 2024 Samsung OLED shows a detailed flower in accurate color.

    Expert Calibration5

    Enjoy quality you can trust. Expert Calibration ensures accurately reproduced colors that effortlessly adapt to subtle changes.
  • The 2024 Samsung OLED shows swatches of Pantone colors on a colorful nature scene. Pantone and Pantone SkinTone Validated logos.

    PANTONE Validated®

    PANTONE certifies the accurate reproduction of 2,030 colors and 110 newly added skin tones, giving you a viewing experience that stays true to the world.
  • Two people are looking at the 2024 Samsung OLED TV screen and controlling their devices with the SmartThings app that makes their house smart.

    SmartThings6

    Use your OLED TV to simplify your connected home with our integrated SmartThings hub, so you can seamlessly customize you connected devices in one place.
  • The 2024 Samsung OLED TV displays various free channels and streaming content on the Samsung Tizen OS home screen.

    Samsung Tizen OS â–³

    Get more out of your TV with the latest apps & services on Samsung Tizen OS*. Enjoy free live TV channels and thousands of movies and shows with Samsung TV Plus.
  • The front and back of the SolarCell Remote at an angle.

    SolarCell Remote7

    Our included SolarCell Remote recharges its battery with a built-in solar panel, helping you help the planet by eliminating e-waste as you watch.
  • The Samsung Knox Security logo on a black background on the 2024 Samsung OLED screen.

    Samsung Knox Security8

    Watch and game with peace of mind. Integrated Samsung Knox Security protects PINs, passwords & other private data as it defends against unauthorized activity.
  • Two people are looking at a 2024 Samsung OLED TV featured with Dolby Atmos, while TV's sound fills the space around them.

    Dolby Atmos® 9

    Get ready to lose yourself in the action. New top channel speakers blanket you in Dolby Atmos surround sound, delivering multi-dimensional audio experience.
  • When Active Voice Amplifier Pro is Off, the dialogue of a man on the screen emits smaller sound waves than the background noise in the scene and noise from a vacuum cleaner in the room. When it is turned On, the sound waves of the man's dialogue are bigger and project farther off the screen.

    Active Voice Amplifier Pro10

    Active Voice Amplifier Pro isolates dialogue from background sounds both within the scene and within your room, ensuring dialogue is delivered with enhanced clarity.Â

Compare Samsung OLED TVs

  • Screen Size

  • Resolution

  • HDR (High Dynamic Range)

  • OLED Glare Free

  • Processor

  • Motion Xcelerator

  • Freesync

  • Super Ultrawide GameView & Game Bar

  • Dolby Atmos®

  • Object Tracking Sound

  • Q-Symphony

  • Design

  • Attachable Slim One Connect

  • Samsung Tizen OS

  • SmartThings

S95D S95D
S95D
  • 77/65/55
  • 4K (3840 x 2160)
  • OLED HDR Pro
  • Yes
  • NQ4 AI Gen2 Processor
  • Yes (4K 144Hz)
  • FreeSync Premium Pro
  • Yes
  • Yes
  • OTS+
  • Yes
  • Infinity One Design
  • Yes
  • Yes (Tizenâ„¢)
  • Yes
Buy Now
S90D S90D
S90D
  • 83/77/65/55
  • 4K (3840 x 2160)
  • OLED HDR+
  • -
  • NQ4 AI Gen2 Processor
  • Yes (4K 144Hz)
  • FreeSync Premium
  • Yes
  • Yes
  • OTS Lite
  • Yes
  • LaserSlim Design
  • -
  • Yes (Tizenâ„¢)
  • Yes
Buy Now
S90D S90D
S90D
  • 48/42
  • 4K (3840 x 2160)
  • OLED HDR
  • -
  • NQ4 AI Gen2 Processor
  • Yes (4K 144Hz)
  • FreeSync Premium
  • Yes
  • Yes
  • OTS Lite
  • Yes
  • LaserSlim Design
  • -
  • Yes (Tizenâ„¢)
  • Yes
Buy Now
S85D S85D
S85D
  • 77/65/55
  • 4K (3840 x 2160)
  • OLED HDR
  • -
  • NQ4 AI Gen2 Processor
  • Yes (4K 120Hz)
  • FreeSync Premium
  • Yes
  • Yes
  • OTS Lite
  • Yes
  • LaserSlim Design (77" Only) / Contour Design
  • -
  • Yes (Tizenâ„¢)
  • Yes
Buy Now

Love our products?
You'll love this 20% off.*

Love our products?
You'll love this 20% off.*

Jumpstart your new setup with 20% off your next home electronics purchase and stay up to date on all things TV, audio and memory.

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The industry has spoken

See the awards and accolades that have solidified our place as the leader in home entertainment.

Samsung named no. 1 global TV manufacturer for 18 consecutive years.‡

Global #1 brand Global #1 brand

Rated #1 in Overall Quality by the American Customer Satisfaction Index.‡‡

You can count on us. #1 Overall Quality. You can count on us. #1 Overall Quality.

Samsung is the Fastest Growing OLED TV Brand.‡‡‡

Fastest Growing OLED Badge Fastest Growing OLED Badge

Why Samsung

Five reasons our TVs are awesome:

Content at its Best

Upscale every moment. Our AI-powered TVs make all the things you watch look sharper, sound clearer and feel more real.†

Explore AI Upscaling
Content at its Best Content at its Best

Samsung TV Plus + Gaming Hub

Get 2,700+ free channels, including 360+ Samsung TV Plus premium channels and thousands of top-tier games — no console required.†††

Explore Gaming
Samsung TV PLUS + Gaming Hub Samsung TV PLUS + Gaming Hub

Powered by Knox

Peace of mind while you watch—with security that protects your personal data across all connected devices
at once.

Explore Security
Powered by Knox Powered by Knox

SmartThings

With your Samsung TV as the hub, SmartThings connects your smart home devices across brands.△

Explore SmartThings
Explore SmartThings Explore SmartThings

Sustainability + Accessibility

We value what you value—from packaging and energy-efficiency to accessibility features that help everyone enjoy the content they love.

Explore Sustainability
Sustainability + Accessibility Sustainability + Accessibility
  1. OLED HDR Pro only available on OLED S95D series. S90D 83", 77", 65", and 55" sizes have OLED HDR+. S90D 48", 42" sizes and the S85D series have OLED HDR.
  2. OLED Glare Free: Only applies on OLED S95D series.
  3. Motion Xcelerator 144Hz: 4K 144Hz is only available with PC connected games that support such specifications. (PC graphic card required). Performance may vary. 4K 144Hz is only available on S95D and S90D series. S85D series has 120Hz
  4. AI Auto Game Mode: AI Auto Game Mode is available for certain console games only. Availability may vary according to gaming content and format. UI is subject to change without prior notice.
  5. Expert Calibration: Only available with OLED S95D series.
  6. Available on Android or IOS devices. A Wi-Fi connections and a Samsung account are required
  7. To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight. In case the remote’s battery is depleted, you should charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).
  8. Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is provided for three years from product launch. Lates software update is required.
  9. Availability of top channel speakers may vary depending on model, so refer to the product detail page for more information.
  10. Active Voice Amplifier Pro: This feature can be activated in the TV Menu > Intelligence Mode > Adaptive Sound Pro. The default setting of Adaptive Sound Pro is Off.

†AI Upscaling Utilizes AI-Based formulas.

†††High speed internet connection, additional gaming service subscriptions and compatible controller required.

△Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

‡Source Omdia, Jan 2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.

‡‡Compared to all other measured TV manufacturers in the 2023 American Customer Satisfaction Index (ACSI(R)) surveys of customers rating their own TV manufacturer's performance. The #1 rating is shared with four other TV manufacturers. ACSI is a registered trademark of the American Customer Satisfaction Index LLC.

‡‡‡Source : Circana /Weekly Retail Tracking Service, Based on display type, US sales, 52 weeks ending June 15, 2024”

*Valid 11/25/24-12/31/24, while supplies last, at Samsung.com or Shop Samsung app towards the purchase of one (1) of the following products: all TVs, all audio (excluding HW-Q990C), and memory & storage 4TB and higher ("Qualifying Products"). Discount applied by entering promotional code at checkout. If Qualifying Products are returned, the discount will be forfeit.