Robin Rendle ･ A Rocket-Powered Jumbo Jet
Before the hagiographical praise for working with an iPad Pro, Robin nails the fundamental shape of the design process:
I had forgotten that there are two modes of design, just as there is in writing.
The first mode is understanding the problem, getting a ten-thousand foot view of the land. It’s getting people to acknowledge that this really is the problem we need to agree upon. This work needs to happen in a sketchbook in the form of messy, back-of-the-napkin drawings or in writing. All this helps you to form a proper argument and focus your thoughts.
The second mode of design is taking that ten-thousand foot view and zooming all the way in to the hairs on the back of the rabbit; figuring out the precise UI and components, the copywriting, the animations, the everything else. This should be done in a design tool like Figma or Sketch. And this is when we should be talking about color palettes, icons, design systems, and consistency.
The problem with almost all design work is that first phase never really happens. People don’t take that ten thousand foot view of the problem and are focusing instead on the pixels; they’re trapped by the system they know too well.
Yes, yes, yes! Spot on:
I think people get stuck in that second mode because productivity in design is often tied to “how many pages or frames did I design today?” when productivity should instead be thought of as “how did my understanding of the problem change?
Responses
Related links
Our web design tools are holding us back ⚒ Nerd
A good ol’ rant by Vasilis on our design tools for the web.
Programming Portals
A terrific piece by Maggie Appleton that starts with a comparison of graphical user interfaces and command line tools—which reminds me of the trade-offs between seamless and seamful design—and then moves into a proposed paradigm for declarative design tools:
Small, scoped areas within a graphical interface that allow users to read and write simple programmes
You Don’t Need A UI Framework — Smashing Magazine
We noticed a trend: students who pick a UI framework like Bootstrap or Material UI get off the ground quickly and make rapid progress in the first few days. But as time goes on, they get bogged down. The daylight grows between what they need, and what the component library provides. And they wind up spending so much time trying to bend the components into the right shape.
I remember one student spent a whole afternoon trying to modify the masthead from a CSS framework to support their navigation. In the end, they decided to scrap the third-party component, and they built an alternative themselves in 10 minutes.
This tracks with my experience. These kinds of frameworks don’t save time; they defer it.
The one situation where that works well, as Josh also points out, is prototyping.
If the goal is to quickly get something up and running, and you don’t need the UI to be 100% professional, I do think it can be a bit of a time-saver to quickly drop in a bunch of third-party components.
Robin Rendle ･ Notes about product design
Some good thought morsels from Robin on product design:
Bad product design is when folks talk more about the UI than what the UI is built on top of.
There’s a lot of talk about how great design is invisible—mostly boring conversations with little substance—but! I think that’s true when it comes to product design.
Bad product design is when your interface looks like your org chart.
Design Systems, Agile, and Industrialization | Brad Frost
Brad weighs in on what I wrote about design systems and automation. He rightly points out that the issue isn’t with any particular tool—and a design system is, after all, a tool—but rather with the culture and processes of the organisation.
Sure, design systems have the ability to dehumanize and that’s something to actively watch out for. But I’d also say to pay close attention to the processes and organizational culture we take part in and contribute to.
There’s a full-on rant here about the dehumanising effects of what’s called “agile” at scale:
I’ve come to the conclusion that “enterprise web development” is just regular web development, only stripped of any joy or creativity or autonomy. It’s plugging a bunch of smart people into the matrix and forcing them to crank out widgets and move the little cards to the right.
Related posts
Design ops for design systems
Defining the damn thing.
Overlay gap
A problem shared is a problem halved. And the web has a big problem with awful overlays.