Happy Family is an organic and baby food company in the US.[1] It was ranked No. 2 in Inc. Magazine's 2011 list of the 500 Fastest-Growing Companies, in the food industry category.[2]
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Food |
| Founded | 2003 |
| Founder | Shazi Visram |
| Headquarters | U.S. |
Key people |
|
| Products | Baby food |
| Parent | Danone |
| Website | happyfamilyorganics.com |
History
editHappy Family was founded in 2003 by Shazi Visram. Visram developed the idea as a graduate student at Columbia Business School, where she studied the baby-food market and child nutrition, and began building the company while in business school.[3] In 2005, Jessica Rolph joined as COO and founding partner. Rolph, a Cornell Business School graduate, had a prior career at Whole Foods in research.[3]
The company launched its first products on Mother's Day in 2006 – a line of organic, fresh-frozen baby meals sold through a New York grocery store chain.[4]
By 2010, Happy Family grew to more than $13 million in sales and was ranked 68th in Inc. Magazine's list of fastest-growing companies, with three-year growth of over 3,000%.[4] By the end of 2012, the company employed more than 70 people, and its products were available in over 14,000 stores and 30 countries.[5]
The company secured $30 million in debt and equity financing from individual private investors through a number of financing rounds rather than selling equity to private equity or venture capital groups.[6][7] In May 2013, Groupe Danone acquired a 92% stake in the company with both Visram and Rolph as current owner partners.[8]
References
edit- ^ Inc. Magazine. "A Happy Business". Retrieved 14 August 2012.
- ^ Inc. Magazine. "Happy Baby Profile". Retrieved 14 August 2012.
- ^ a b New Hope 360. "Shazi Visram and Happy Baby Hit Jackpot in American Express Commercial". Archived from the original on 8 March 2011. Retrieved 14 August 2012.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ a b Happy Family. "eBaby". Archived from the original on 20 October 2012. Retrieved 14 August 2012.
- ^ Happy Family. "Kids Nutrition Report". Archived from the original on 20 October 2012. Retrieved 14 August 2012.
- ^ Craine’s New York. "40 Under Forty – Shazi Visram". Retrieved 14 August 2012.
- ^ Fox Business. "Young Guns Reloaded No Crying Babies Here". Retrieved 14 August 2012.
{{cite web}}:|last=has generic name (help) - ^ "Danone acquires US organic baby food company Happy Family". Foodnavigator.com.