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Cough (Odo)

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"Cough (Odo)"
Single by Kizz Daniel
from the album Maverick and Where We Come From, Vol. 01
Released14 October 2022 (2022-10-14)
GenreAfro pop
Length3:03
Label
Songwriter(s)Oluwatobiloba Daniel Anidugbe
Producer(s)
Kizz Daniel singles chronology
"Buga"
(2022) 		"Cough (Odo)"
(2022) 		"RTID (Rich Till I Die)"
(2023)
Music video
"Cough (Odo)" on YouTube

"Cough (Odo)", or just "Cough", is a song by Nigerian singer Kizz Daniel. The Philkeyz and Blaisebeatz-produced song was released on 14 October 2022 through Flyboy I.N.C and Empire Distribution as the third single from his fourth studio album Maverick (2023) and the Empire Distribution compilation album Where We Come From, Vol. 01 (2022).[1] A remix of the song featuring American reggaeton singer Becky G was released on 21 July 2023.[2]

Background

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Kizz Daniel released the song the same day Empire Distribution announced their compilation album Where We Come From, Vol. 01.[3] He revealed that he named the song "Cough (Odo)" as a nod to his Ghanaian fans, drawing inspiration from the Twi word "Odo," which means "the love of my life." In an interview with Lexis Bill on Joy FM, he explained that Ghana showed immense support for his previous hit, "Buga," where it stayed at No. 1 in the country longer than in any other African nation. This inspired him to show love back to Ghana by incorporating "Odo" into his latest track. The song enjoyed widespread popularity in Ghana, receiving massive airplay and streams.[4]

Reception

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Emmanuel Esomnofu, in his review for The Native, praised Kizz Daniel's "Cough (Odo)" as a festive hit that continues his streak of hit-making. In Esomnofu's opinion, the song, with its vibrant Blaisebeatz production, showcases Kizz Daniel's effervescent take on love, contrasting themes of heartbreak from his previous hits. He described the track as having "all the saccharine qualities of a hit record," with Kizz Daniel's vocals bringing an immersive, positive energy. Esomnofu highlighted its growing popularity, particularly on TikTok, and affirmed Kizz Daniel as a "genius hitmaker."[1]

Composition and lyrics

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In an official statement, Kizz Daniel stated, "For this song, I wanted to highlight the feeling of new love." He described the song as "energetic, celebratory and really captures what it's like to impress someone new."[5][6] The song features vibrant production by Blaisebeatz, characterized by sunny synths and upbeat percussions, giving the track a festival-ready vibe. Kizz Daniel leans into the theme of love, contrasting with the heartbreak theme in his previous hit "Pour Me Water." The lyrics focus on romantic sentiments, with Kizz Daniel singing about loving a woman right and being attuned to her desires. Notably, he repeatedly sings the phrase "Enter bathroom, fresh up," which has become a catchy part of the song. The track draws influence from the golden age of 90s R&B and the Motown era, reflecting a romantic and effervescent desire that has been a staple in popular music.[1]

Music video

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The music video for "Cough (Odo)" was released on 16 December 2022. It was directed by Director K.[7]

Commercial performance

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Kizz Daniel's "Cough (Odo)" debuted at No. 1 on the TurnTable Top 100 chart during its first week of release, marking his fourth No. 1 entry. The song set a record with 10.5 million streams and 70.2 million in radio plays, achieving the largest streaming week tally in Nigeria at the time. It also became only the second song ever to debut at No. 1 on every available platform in Nigeria, joining Davido's "FEM." The track continued its success, remaining at No. 1 for two consecutive weeks, surpassing Fireboy DML and Asake's "Bandana" for the largest radio reach, with 76.6 million in radio plays in its second week. Despite not having an official video at the time of its release, it quickly gained traction across various platforms, reaching No. 4 and No. 5 on YouTube's audio and visualizer charts.[8][9][10][11]

Charts

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Weekly charts

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Chart performance for "Cough (Odo)"
Chart (2022) Peak
position
Nigeria (TurnTable Top 100)[12] 1
Global Excl. US (Billboard)[13] 8
US Afrobeats Songs (Billboard)[14] 8
UK Afrobeats (OCC)[15] 4

Year-end charts

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2022 year-end chart performance for "Cough (Odo)"
Chart (2022) Position
Nigeria (TurnTable)[16] 24
US Afrobeats Songs (Billboard)[17] 73

Remix

[edit]
"Cough (Remix)"
Single by Kizz Daniel featuring Becky G
from the album Maverick
Released21 July 2023 (2023-07-21)
GenreAfro pop
Length2:57
Label
Songwriter(s)
Producer(s)
Kizz Daniel singles chronology
"Shu-Peru"
(2023) 		"Cough (Remix)"
(2023) 		"My G"
(2023)
Becky G singles chronology
"La Nena"
(2023) 		"Cough (Remix)"
(2023) 		"Coming Your Way"
(2023)
Lyric video
"Cough (Remix)" on YouTube

A remix of "Cough (Odo)" was released on 21 July 2023 that features Becky G.[18][19]

References

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  1. ^ a b c Esomnofu, Emmanuel (17 October 2022). "Best New Music: Kizz Daniel's "Cough (Odo)" Reinforces His Hitmaking Genius". The Native. Retrieved 11 November 2024.
  2. ^ Okhide, Peter (21 July 2023). "Kizz Daniel gives 'Cough (Odo)' an international remix, features Becky G". NotJustOk. Retrieved 11 November 2024.
  3. ^ Adebiyi, Adeayo (14 October 2022). "EMPIRE announces Africa compilation album, 'Where We Come From (V0L.1)'". Pulse Nigeria. Retrieved 16 November 2024.
  4. ^ Agbamila, Dorcas (17 November 2022). "Kizz Daniel reveals why he titled his latest single 'Odo'". Pulse Ghana. Retrieved 16 November 2024.
  5. ^ Mudasiru, Wisdom (17 October 2022). "EMPIRE & Kizz Daniel Take Over Charts With New Single, "Cough (Odo)"". The Culture Custodian (Est. 2014.). Archived from the original on 17 October 2022. Retrieved 16 November 2024.
  6. ^ Mamo, Heran (17 October 2022). "EMPIRE Announces 'Where We Come From (Vol. 1)' African Compilation Album Featuring Fireboy DML, Olamide, Wande Coal & More". Billboard. Retrieved 11 November 2024.
  7. ^ Okhide, Peter (16 December 2022). "Kizz Daniel Unveils The Video For 'Cough (Odo)'". NotJustOk. Retrieved 16 November 2024.
  8. ^ Oriowo, Ayomide (18 October 2022). "Kizz Daniel & EMPIRE's "Cough (ODO)" is Aiming to Join Davido's "FEM" in a Rare Feat". TurnTable Charts. Retrieved 16 November 2024.
  9. ^ Wangechi, Tela (25 October 2022). "TurnTable Top 100: Kizz Daniel & EMPIRE's "Cough (ODO)" debuts at No.1". The Native. Retrieved 16 November 2024.
  10. ^ Udugba, Anthony (26 October 2022). "Empire's lead single tops Nigeria's Turntable chart on debut week". Business Day. Retrieved 16 November 2024.
  11. ^ Oriowo, Ayomide (10 January 2023). "Kizz Daniel is the Only Artiste with Multiple Songs That Have Reached No. 1 on All Charts in Nigeria – and He Has 3". TurnTable Charts. Retrieved 16 November 2024.
  12. ^ "Official Nigeria Top 100". TurnTable.
  13. ^ "Billboard Global Excl. US". Billboard.
  14. ^ "Billboard U.S. Afrobeats Songs". Billboard.
  15. ^ "Official Afrobeats Chart Top 20". Official Charts Company. Retrieved 3 December 2024.
  16. ^ "End of the Year Charts — TurnTable Top 100". TurnTable. 2 January 2023. Retrieved 16 November 2024.
  17. ^ "Billboard U.S. Afrobeats Songs". Billboard. Retrieved 16 November 2024.
  18. ^ Daramola, Kunle (21 July 2023). "DOWNLOAD: Kizz Daniel, Becky G team up for 'Cough' remix". TheCable. Retrieved 16 November 2024.
  19. ^ Bassey, Ekaete (20 July 2023). "Kizz Daniel partners American singer, Becky G for 'Cough (Odo)' remix". The Nation. Retrieved 16 November 2024.
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