อีคอมเมิร์ซ ช่วยในการวัดการโต้ตอบของผู้ใช้กับผลิตภัณฑ์ตลอดทั้งประสบการณ์การช็อปปิ้งของผู้ใช้ ซึ่งรวมถึงการโต้ตอบต่างๆ เช่น การดูรายการผลิตภัณฑ์ (สินค้า) การคลิกรายการผลิตภัณฑ์ การดูรายละเอียดผลิตภัณฑ์ การเพิ่มผลิตภัณฑ์ลงในรถเข็นช็อปปิ้ง การเริ่มกระบวนการชําระเงิน การซื้อ และการคืนเงิน
ดูรายละเอียดเกี่ยวกับการติดตั้งใช้งานเว็บแอปอีคอมเมิร์ซได้ที่อีคอมเมิร์ซของ Google Analytics
ก่อนเริ่มต้น
ตรวจสอบว่าคุณได้ตั้งค่าโปรเจ็กต์และเข้าถึง Analytics ได้ตามที่อธิบายไว้ในเริ่มต้นใช้งาน Analytics การวัดผลอีคอมเมิร์ซกำหนดให้คุณต้องลิงก์โปรเจ็กต์ Firebase กับAnalyticsบัญชี และต้องมี Android SDK v17.3.0 หรือ iOS v6.20.0 ขึ้นไปในแอป
การใช้งาน
การใช้การติดตั้งใช้งานอีคอมเมิร์ซโดยปกติจะวัดการกระทำต่อไปนี้
- เลือกผลิตภัณฑ์จากรายการ
- ดูรายละเอียดผลิตภัณฑ์
- เพิ่ม/นำผลิตภัณฑ์ออกจากรถเข็นช็อปปิ้ง
- เริ่มกระบวนการชําระเงิน
- ทำการซื้อหรือขอเงินคืน
- ใช้โปรโมชัน
หัวใจสำคัญของการกระทำเหล่านี้คือผลิตภัณฑ์ ผลิตภัณฑ์สามารถติดตั้งใช้งานเป็นอาร์เรย์ของสินค้าที่เพิ่มลงในเหตุการณ์อีคอมเมิร์ซที่กําหนดไว้ได้ คุณใส่พารามิเตอร์ที่กําหนดเองได้สูงสุด 27 รายการในอาร์เรย์ของสินค้า นอกเหนือจากพารามิเตอร์ที่กําหนดไว้
ตัวอย่างต่อไปนี้แสดงวิธีสร้างอาร์เรย์ของรายการที่ใช้อ้างอิงตลอดทั้งคู่มือนี้
Swift
// A pair of jeggings var jeggings: [String: Any] = [ AnalyticsParameterItemID: "SKU_123", AnalyticsParameterItemName: "jeggings", AnalyticsParameterItemCategory: "pants", AnalyticsParameterItemVariant: "black", AnalyticsParameterItemBrand: "Google", AnalyticsParameterPrice: 9.99, ] // A pair of boots var boots: [String: Any] = [ AnalyticsParameterItemID: "SKU_456", AnalyticsParameterItemName: "boots", AnalyticsParameterItemCategory: "shoes", AnalyticsParameterItemVariant: "brown", AnalyticsParameterItemBrand: "Google", AnalyticsParameterPrice: 24.99, ] // A pair of socks var socks: [String: Any] = [ AnalyticsParameterItemID: "SKU_789", AnalyticsParameterItemName: "ankle_socks", AnalyticsParameterItemCategory: "socks", AnalyticsParameterItemVariant: "red", AnalyticsParameterItemBrand: "Google", AnalyticsParameterPrice: 5.99, ]
Objective-C
// A pair of jeggings NSMutableDictionary *jeggings = [@{ kFIRParameterItemID: @"SKU_123", kFIRParameterItemName: @"jeggings", kFIRParameterItemCategory: @"pants", kFIRParameterItemVariant: @"black", kFIRParameterItemBrand: @"Google", kFIRParameterPrice: @9.99, } mutableCopy]; // A pair of boots NSMutableDictionary *boots = [@{ kFIRParameterItemID: @"SKU_456", kFIRParameterItemName: @"boots", kFIRParameterItemCategory: @"shoes", kFIRParameterItemVariant: @"brown", kFIRParameterItemBrand: @"Google", kFIRParameterPrice: @24.99, } mutableCopy]; // A pair of socks NSMutableDictionary *socks = [@{ kFIRParameterItemID: @"SKU_789", kFIRParameterItemName: @"ankle_socks", kFIRParameterItemCategory: @"socks", kFIRParameterItemVariant: @"red", kFIRParameterItemBrand: @"Google", kFIRParameterPrice: @5.99, } mutableCopy];
Kotlin+KTX
val itemJeggings = Bundle().apply { putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123") putString(FirebaseAnalytics.Param.ITEM_NAME, "jeggings") putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "pants") putString(FirebaseAnalytics.Param.ITEM_VARIANT, "black") putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google") putDouble(FirebaseAnalytics.Param.PRICE, 9.99) } val itemBoots = Bundle().apply { putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_456") putString(FirebaseAnalytics.Param.ITEM_NAME, "boots") putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "shoes") putString(FirebaseAnalytics.Param.ITEM_VARIANT, "brown") putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google") putDouble(FirebaseAnalytics.Param.PRICE, 24.99) } val itemSocks = Bundle().apply { putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_789") putString(FirebaseAnalytics.Param.ITEM_NAME, "ankle_socks") putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "socks") putString(FirebaseAnalytics.Param.ITEM_VARIANT, "red") putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google") putDouble(FirebaseAnalytics.Param.PRICE, 5.99) }
Java
Bundle itemJeggings = new Bundle(); itemJeggings.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123"); itemJeggings.putString(FirebaseAnalytics.Param.ITEM_NAME, "jeggings"); itemJeggings.putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "pants"); itemJeggings.putString(FirebaseAnalytics.Param.ITEM_VARIANT, "black"); itemJeggings.putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google"); itemJeggings.putDouble(FirebaseAnalytics.Param.PRICE, 9.99); Bundle itemBoots = new Bundle(); itemBoots.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_456"); itemBoots.putString(FirebaseAnalytics.Param.ITEM_NAME, "boots"); itemBoots.putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "shoes"); itemBoots.putString(FirebaseAnalytics.Param.ITEM_VARIANT, "brown"); itemBoots.putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google"); itemBoots.putDouble(FirebaseAnalytics.Param.PRICE, 24.99); Bundle itemSocks = new Bundle(); itemSocks.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_789"); itemSocks.putString(FirebaseAnalytics.Param.ITEM_NAME, "ankle_socks"); itemSocks.putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "socks"); itemSocks.putString(FirebaseAnalytics.Param.ITEM_VARIANT, "red"); itemSocks.putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google"); itemSocks.putDouble(FirebaseAnalytics.Param.PRICE, 5.99);
Web
// A pair of jeggings const item_jeggings = { item_id: 'SKU_123', item_name: 'jeggings', item_category: 'pants', item_variant: 'black', item_brand: 'Google', price: 9.99 }; // A pair of boots const item_boots = { item_id: 'SKU_456', item_name: 'boots', item_category: 'shoes', item_variant: 'brown', item_brand: 'Google', price: 24.99 }; // A pair of socks const item_socks = { item_id: 'SKU_789', item_name: 'ankle_socks', item_category: 'socks', item_variant: 'red', item_brand: 'Google', price: 5.99 };
Web
// A pair of jeggings const item_jeggings = { item_id: 'SKU_123', item_name: 'jeggings', item_category: 'pants', item_variant: 'black', item_brand: 'Google', price: 9.99 }; // A pair of boots const item_boots = { item_id: 'SKU_456', item_name: 'boots', item_category: 'shoes', item_variant: 'brown', item_brand: 'Google', price: 24.99 }; // A pair of socks const item_socks = { item_id: 'SKU_789', item_name: 'ankle_socks', item_category: 'socks', item_variant: 'red', item_brand: 'Google', price: 5.99 };
Dart
// A pair of jeggings
final jeggings = AnalyticsEventItem(
itemId: "SKU_123",
itemName: "jeggings",
itemCategory: "pants",
itemVariant: "black",
itemBrand: "Google",
price: 9.99,
);
// A pair of boots
final boots = AnalyticsEventItem(
itemId: "SKU_456",
itemName: "boots",
itemCategory: "shoes",
itemVariant: "brown",
itemBrand: "Google",
price: 24.99,
);
// A pair of socks
final socks = AnalyticsEventItem(
itemId: "SKU_789",
itemName: "ankle_socks",
itemCategory: "socks",
itemVariant: "red",
itemBrand: "Google",
price: 5.99,
);
เลือกผลิตภัณฑ์จากรายการ
เมื่อผู้ใช้เห็นรายการผลลัพธ์ ให้บันทึกเหตุการณ์ view_item_list
พร้อมพารามิเตอร์อาร์เรย์ items
ที่มีผลิตภัณฑ์ที่แสดง
Swift
// Add item indexes jeggings[AnalyticsParameterIndex] = 1 boots[AnalyticsParameterIndex] = 2 socks[AnalyticsParameterIndex] = 3 // Prepare ecommerce parameters var itemList: [String: Any] = [ AnalyticsParameterItemListID: "L001", AnalyticsParameterItemListName: "Related products", ] // Add items array itemList[AnalyticsParameterItems] = [jeggings, boots, socks] // Log view item list event Analytics.logEvent(AnalyticsEventViewItemList, parameters: itemList)
Objective-C
// Add item indexes jeggings[kFIRParameterIndex] = @1; boots[kFIRParameterIndex] = @2; socks[kFIRParameterIndex] = @3; // Prepare ecommerce parameters NSMutableDictionary *itemList = [@{ kFIRParameterItemListID: @"L001", kFIRParameterItemListName: @"Related products", } mutableCopy]; // Add items array itemList[kFIRParameterItems] = @[jeggings, boots, socks]; // Log view item list event [FIRAnalytics logEventWithName:kFIREventViewItemList parameters:itemList];
Kotlin+KTX
val itemJeggingsWithIndex = Bundle(itemJeggings).apply { putLong(FirebaseAnalytics.Param.INDEX, 1) } val itemBootsWithIndex = Bundle(itemBoots).apply { putLong(FirebaseAnalytics.Param.INDEX, 2) } val itemSocksWithIndex = Bundle(itemSocks).apply { putLong(FirebaseAnalytics.Param.INDEX, 3) } firebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_ITEM_LIST) { param(FirebaseAnalytics.Param.ITEM_LIST_ID, "L001") param(FirebaseAnalytics.Param.ITEM_LIST_NAME, "Related products") param( FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsWithIndex, itemBootsWithIndex, itemSocksWithIndex), ) }
Java
Bundle itemJeggingsWithIndex = new Bundle(itemJeggings); itemJeggingsWithIndex.putLong(FirebaseAnalytics.Param.INDEX, 1); Bundle itemBootsWithIndex = new Bundle(itemBoots); itemBootsWithIndex.putLong(FirebaseAnalytics.Param.INDEX, 2); Bundle itemSocksWithIndex = new Bundle(itemSocks); itemSocksWithIndex.putLong(FirebaseAnalytics.Param.INDEX, 3); Bundle viewItemListParams = new Bundle(); viewItemListParams.putString(FirebaseAnalytics.Param.ITEM_LIST_ID, "L001"); viewItemListParams.putString(FirebaseAnalytics.Param.ITEM_LIST_NAME, "Related products"); viewItemListParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggingsWithIndex, itemBootsWithIndex, itemSocksWithIndex}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_ITEM_LIST, viewItemListParams);
Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce params const params1 = { item_list_id: 'L001', item_list_name: 'Related products', items: [item_jeggings, item_boots, item_socks] }; // Log event const analytics = getAnalytics(); logEvent(analytics, 'view_item_list', params1);
Web
// Prepare ecommerce params const params1 = { item_list_id: 'L001', item_list_name: 'Related products', items: [item_jeggings, item_boots, item_socks] }; // Log event firebase.analytics().logEvent(firebase.analytics.EventName.VIEW_ITEM_LIST, params1);
Dart
await FirebaseAnalytics.instance.logViewItemList(
itemListId: "L001",
itemListName: "Related products",
items: [jeggings, boots, socks],
);
เมื่อผู้ใช้เลือกผลิตภัณฑ์ที่ต้องการจากรายการ ให้บันทึกselect_item
เหตุการณ์ที่มีผลิตภัณฑ์ที่เลือกไว้ในพารามิเตอร์อาร์เรย์ items
Swift
// Prepare ecommerce parameters var selectedItem: [String: Any] = [ AnalyticsParameterItemListID: "L001", AnalyticsParameterItemListName: "Related products", ] // Add items array selectedItem[AnalyticsParameterItems] = [jeggings] // Log select item event Analytics.logEvent(AnalyticsEventSelectItem, parameters: selectedItem)
Objective-C
// Prepare ecommerce parameters NSMutableDictionary *selectedItem = [@{ kFIRParameterItemListID: @"L001", kFIRParameterItemListName: @"Related products", } mutableCopy]; // Add items array selectedItem[kFIRParameterItems] = @[jeggings]; // Log select item event [FIRAnalytics logEventWithName:kFIREventSelectItem parameters:selectedItem];
Kotlin+KTX
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_ITEM) { param(FirebaseAnalytics.Param.ITEM_LIST_ID, "L001") param(FirebaseAnalytics.Param.ITEM_LIST_NAME, "Related products") param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggings)) }
Java
Bundle selectItemParams = new Bundle(); selectItemParams.putString(FirebaseAnalytics.Param.ITEM_LIST_ID, "L001"); selectItemParams.putString(FirebaseAnalytics.Param.ITEM_LIST_NAME, "Related products"); selectItemParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggings}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_ITEM, selectItemParams);
Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce event params const params2 = { item_list_id: 'L001', item_list_name: 'Related products', items: [item_jeggings] }; // Log event const analytics = getAnalytics(); logEvent(analytics, 'select_item', params2);
Web
// Prepare ecommerce event params const params2 = { item_list_id: 'L001', item_list_name: 'Related products', items: [item_jeggings] }; // Log event firebase.analytics().logEvent(firebase.analytics.EventName.SELECT_ITEM, params2);
Dart
await FirebaseAnalytics.instance.logSelectItem(
itemListId: "L001",
itemListName: "Related products",
items: [jeggings],
);
ดูรายละเอียดผลิตภัณฑ์
หากต้องการวัดจํานวนครั้งที่ผู้ใช้ดูรายละเอียดผลิตภัณฑ์ ให้บันทึกเหตุการณ์ view_item
ทุกครั้งที่ผู้ใช้ดูหน้าจอรายละเอียดของผลิตภัณฑ์
Swift
// Prepare ecommerce parameters var productDetails: [String: Any] = [ AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 9.99 ] // Add items array productDetails[AnalyticsParameterItems] = [jeggings] // Log view item event Analytics.logEvent(AnalyticsEventViewItem, parameters: productDetails)
Objective-C
// Prepare ecommerce parameters NSMutableDictionary *productDetails = [@{ kFIRParameterCurrency: @"USD", kFIRParameterValue: @9.99 } mutableCopy]; // Add items array productDetails[kFIRParameterItems] = @[jeggings]; // Log view item event [FIRAnalytics logEventWithName:kFIREventViewItem parameters:productDetails];
Kotlin+KTX
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_ITEM) { param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 9.99) param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggings)) }
Java
Bundle viewItemParams = new Bundle(); viewItemParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); viewItemParams.putDouble(FirebaseAnalytics.Param.VALUE, 9.99); viewItemParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggings}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_ITEM, viewItemParams);
Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce event params const params3 = { currency: 'USD', value: 9.99, items: [item_jeggings] }; // Log event const analytics = getAnalytics(); logEvent(analytics, 'view_item', params3);
Web
// Prepare ecommerce event params const params3 = { currency: 'USD', value: 9.99, items: [item_jeggings] }; // Log event firebase.analytics().logEvent(firebase.analytics.EventName.VIEW_ITEM, params3);
Dart
await FirebaseAnalytics.instance.logViewItem(
currency: 'USD',
value: 9.99,
items: [jeggings],
);
เพิ่มหรือนำผลิตภัณฑ์ออกจากรถเข็นช็อปปิ้ง
วัดผลิตภัณฑ์ที่เพิ่มลงในสิ่งที่อยากได้หรือรถเข็นโดยบันทึกเหตุการณ์ add_to_wishlist
หรือ add_to_cart
ตามลําดับพร้อมผลิตภัณฑ์ที่เกี่ยวข้องในพารามิเตอร์อาร์เรย์ items
Swift
// Specify order quantity jeggings[AnalyticsParameterQuantity] = 2 // Prepare item detail params var itemDetails: [String: Any] = [ AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 19.98 ] // Add items itemDetails[AnalyticsParameterItems] = [jeggings] // Log an event when product is added to wishlist Analytics.logEvent(AnalyticsEventAddToWishlist, parameters: itemDetails) // Log an event when product is added to cart Analytics.logEvent(AnalyticsEventAddToCart, parameters: itemDetails)
Objective-C
// Specify order quantity jeggings[kFIRParameterQuantity] = @2; // Prepare item detail params NSMutableDictionary *itemDetails = [@{ kFIRParameterCurrency: @"USD", kFIRParameterValue: @19.98 } mutableCopy]; // Add items itemDetails[kFIRParameterItems] = @[jeggings]; // Log an event when product is added to wishlist [FIRAnalytics logEventWithName:kFIREventAddToWishlist parameters:itemDetails]; // Log an event when product is added to cart [FIRAnalytics logEventWithName:kFIREventAddToCart parameters:itemDetails];
Kotlin+KTX
val itemJeggingsWishlist = Bundle(itemJeggings).apply { putLong(FirebaseAnalytics.Param.QUANTITY, 2) } firebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_TO_WISHLIST) { param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 2 * 9.99) param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsWishlist)) }
Java
Bundle itemJeggingsWishlist = new Bundle(itemJeggings); itemJeggingsWishlist.putLong(FirebaseAnalytics.Param.QUANTITY, 2); Bundle addToWishlistParams = new Bundle(); addToWishlistParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); addToWishlistParams.putDouble(FirebaseAnalytics.Param.VALUE, 2 * 9.99); addToWishlistParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggingsWishlist}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_TO_WISHLIST, addToWishlistParams);
Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Specify order quantity const item_jeggings_quantity = { ...item_jeggings, quantity: 2 }; // Prepare ecommerce bundle const params4 = { currency: 'USD', value: 19.98, items: [item_jeggings_quantity] }; // Log event when a product is added to a wishlist const analytics = getAnalytics(); logEvent(analytics, 'add_to_wishlist', params4); // Log event when a product is added to the cart logEvent(analytics, 'add_to_cart', params4);
Web
// Specify order quantity const item_jeggings_quantity = { ...item_jeggings, quantity: 2 }; // Prepare ecommerce bundle const params4 = { currency: 'USD', value: 19.98, items: [item_jeggings_quantity] }; // Log event when a product is added to a wishlist firebase.analytics().logEvent(firebase.analytics.EventName.ADD_TO_WISHLIST, params4); // Log event when a product is added to the cart firebase.analytics().logEvent(firebase.analytics.EventName.ADD_TO_CART, params4);
Dart
final jeggingsWithQuantity = AnalyticsEventItem(
itemId: jeggings.itemId,
itemName: jeggings.itemName,
itemCategory: jeggings.itemCategory,
itemVariant: jeggings.itemVariant,
itemBrand: jeggings.itemBrand,
price: jeggings.price,
quantity: 2,
);
await FirebaseAnalytics.instance.logAddToWishlist(
currency: 'USD',
value: 19.98,
items: [jeggingsWithQuantity],
);
await FirebaseAnalytics.instance.logAddToCart(
currency: 'USD',
value: 19.98,
items: [jeggingsWithQuantity],
);
เมื่อผู้ใช้ดูรถเข็นในภายหลัง ให้บันทึกเหตุการณ์ view_cart
ที่มี items
ทั้งหมดในรถเข็น
Swift
// Specify order quantity jeggings[AnalyticsParameterQuantity] = 2 boots[AnalyticsParameterQuantity] = 1 // Prepare order parameters var orderParameters: [String: Any] = [ AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 44.97 ] // Add items array orderParameters[AnalyticsParameterItems] = [jeggings, boots] // Log event when cart is viewed Analytics.logEvent(AnalyticsEventViewCart, parameters: orderParameters)
Objective-C
// Specify order quantity jeggings[kFIRParameterQuantity] = @2; boots[kFIRParameterQuantity] = @1; // Prepare order parameters NSMutableDictionary *orderParameters = [@{ kFIRParameterCurrency: @"USD", kFIRParameterValue: @44.97 } mutableCopy]; // Add items array orderParameters[kFIRParameterItems] = @[jeggings, boots]; // Log event when cart is viewed [FIRAnalytics logEventWithName:kFIREventViewCart parameters:orderParameters];
Kotlin+KTX
val itemJeggingsCart = Bundle(itemJeggings).apply { putLong(FirebaseAnalytics.Param.QUANTITY, 2) } val itemBootsCart = Bundle(itemBoots).apply { putLong(FirebaseAnalytics.Param.QUANTITY, 1) } firebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_CART) { param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 2 * 9.99 + 1 * 24.99) param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart, itemBootsCart)) }
Java
Bundle itemJeggingsCart = new Bundle(itemJeggings); itemJeggingsCart.putLong(FirebaseAnalytics.Param.QUANTITY, 2); Bundle itemBootsCart = new Bundle(itemBoots); itemBootsCart.putLong(FirebaseAnalytics.Param.QUANTITY, 1); Bundle viewCartParams = new Bundle(); viewCartParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); viewCartParams.putDouble(FirebaseAnalytics.Param.VALUE, (2 * 9.99) + (1 * 24.99)); viewCartParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggingsCart, itemBootsCart}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_CART, viewCartParams);
Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Specify order quantity const item_jeggings_quantity = { ...item_jeggings, quantity: 2 }; const item_boots_quantity = { ...item_boots, quantity: 1 }; // Prepare ecommerce params const params5 = { currency: 'USD', value: 44.97, items: [item_jeggings_quantity, item_boots_quantity] }; // Log event when the cart is viewed const analytics = getAnalytics(); logEvent(analytics, 'view_cart', params5);
Web
// Specify order quantity const item_jeggings_quantity = { ...item_jeggings, quantity: 2 }; const item_boots_quantity = { ...item_boots, quantity: 1 }; // Prepare ecommerce params const params5 = { currency: 'USD', value: 44.97, items: [item_jeggings_quantity, item_boots_quantity] }; // Log event when the cart is viewed firebase.analytics().logEvent(firebase.analytics.EventName.VIEW_CART, params5);
Dart
await FirebaseAnalytics.instance.logViewCart(
currency: 'USD',
value: 19.98,
items: [jeggingsWithQuantity],
);
หากต้องการวัดเมื่อผู้ใช้นําผลิตภัณฑ์ออกจากรถเข็น ให้บันทึกเหตุการณ์ remove_from_cart
Swift
// Specify removal quantity boots[AnalyticsParameterQuantity] = 1 // Prepare params var removeParams: [String: Any] = [ AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 24.99 ] // Add items removeParams[AnalyticsParameterItems] = [boots] // Log removal event Analytics.logEvent(AnalyticsEventRemoveFromCart, parameters: removeParams)
Objective-C
// Specify removal quantity boots[kFIRParameterQuantity] = @1; // Prepare params NSMutableDictionary *removeParams = [@{ kFIRParameterCurrency: @"USD", kFIRParameterValue: @24.99 } mutableCopy]; // Add items removeParams[kFIRParameterItems] = @[boots]; // Log removal event [FIRAnalytics logEventWithName:kFIREventRemoveFromCart parameters:removeParams];
Kotlin+KTX
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.REMOVE_FROM_CART) { param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 1 * 24.99) param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemBootsCart)) }
Java
Bundle removeCartParams = new Bundle(); removeCartParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); removeCartParams.putDouble(FirebaseAnalytics.Param.VALUE, (1 * 24.99)); removeCartParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemBootsCart}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.REMOVE_FROM_CART, removeCartParams);
Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce params const params6 = { currency: 'USD', value: 24.99, items: [item_jeggings] }; // Log event const analytics = getAnalytics(); logEvent(analytics, 'remove_from_cart', params6);
Web
// Prepare ecommerce params const params6 = { currency: 'USD', value: 24.99, items: [item_jeggings] }; // Log event firebase.analytics().logEvent(firebase.analytics.EventName.REMOVE_FROM_CART, params6);
Dart
final jeggingsWithQuantity = AnalyticsEventItem(
itemId: jeggings.itemId,
itemName: jeggings.itemName,
itemCategory: jeggings.itemCategory,
itemVariant: jeggings.itemVariant,
itemBrand: jeggings.itemBrand,
price: jeggings.price,
quantity: 1,
);
await FirebaseAnalytics.instance.logRemoveFromCart(
currency: 'USD',
value: 9.99,
items: [jeggingsWithQuantity],
);
เริ่มกระบวนการชำระเงิน
วัดขั้นตอนแรกในกระบวนการชําระเงินโดยการบันทึกเหตุการณ์ begin_checkout
ที่มี items
อย่างน้อย 1 รายการที่กํา���นดไว้กับช่องที่เกี่ยวข้อง นอกจากนี้ คุณยังเพิ่มคูปองลงในคำสั่งซื้อทั้งหมดในขั้นตอนนี้ได้ด้วยการเพิ่มลงในเหตุการณ์ หรือนำไปใช้กับสินค้าหนึ่งๆ โดยการเพิ่มลงในองค์ประกอบที่เฉพาะเจาะจงในอาร์เรย์ items
Swift
// Prepare checkout params var checkoutParams: [String: Any] = [ AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 14.98, AnalyticsParameterCoupon: "SUMMER_FUN" ]; // Add items checkoutParams[AnalyticsParameterItems] = [jeggings] // Log checkout event Analytics.logEvent(AnalyticsEventBeginCheckout, parameters: checkoutParams)
Objective-C
// Prepare checkout params NSMutableDictionary *checkoutParams = [@{ kFIRParameterCurrency: @"USD", kFIRParameterValue: @14.98, kFIRParameterCoupon: @"SUMMER_FUN" } mutableCopy]; // Add items checkoutParams[kFIRParameterItems] = @[jeggings]; // Log checkout event [FIRAnalytics logEventWithName:kFIREventBeginCheckout parameters:checkoutParams];
Kotlin+KTX
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.BEGIN_CHECKOUT) { param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 14.98) param(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN") param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart)) }
Java
Bundle beginCheckoutParams = new Bundle(); beginCheckoutParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); beginCheckoutParams.putDouble(FirebaseAnalytics.Param.VALUE, 14.98); beginCheckoutParams.putString(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN"); beginCheckoutParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggingsCart}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.BEGIN_CHECKOUT, beginCheckoutParams);
Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce params const params7 = { currency: 'USD', value: 14.98, // Total Revenue coupon: 'SUMMER_FUN', items: [item_jeggings] }; // Log event const analytics = getAnalytics(); logEvent(analytics, 'begin_checkout', params7);
Web
// Prepare ecommerce params const params7 = { currency: 'USD', value: 14.98, // Total Revenue coupon: 'SUMMER_FUN', items: [item_jeggings] }; // Log event firebase.analytics().logEvent(firebase.analytics.EventName.BEGIN_CHECKOUT, params7);
Dart
await FirebaseAnalytics.instance.logBeginCheckout(
currency: 'USD',
value: 15.98, // Discount applied.
coupon: "SUMMER_FUN",
items: [jeggingsWithQuantity],
);
เมื่อผู้ใช้ไปยังขั้นตอนถัดไปในกระบวนการชําระเงินและเพิ่มข้อมูลการจัดส่ง ให้บันทึกเหตุการณ์ add_shipping_info
ใช้พารามิเตอร์ shipping_tier
เพื่อระบุตัวเลือกการนำส่งของผู้ใช้ เช่น "ทางบก" "ทางอากาศ" หรือ "วันถัดไป"
Swift
// Prepare shipping params var shippingParams: [String: Any] = [ AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 14.98, AnalyticsParameterCoupon: "SUMMER_FUN", AnalyticsParameterShippingTier: "Ground" ] // Add items shippingParams[AnalyticsParameterItems] = [jeggings] // Log added shipping info event Analytics.logEvent(AnalyticsEventAddShippingInfo, parameters: shippingParams)
Objective-C
// Prepare shipping params NSMutableDictionary *shippingParams = [@{ kFIRParameterCurrency: @"USD", kFIRParameterValue: @14.98, kFIRParameterCoupon: @"SUMMER_FUN", kFIRParameterShippingTier: @"Ground" } mutableCopy]; // Add items shippingParams[kFIRParameterItems] = @[jeggings]; // Log added shipping info event [FIRAnalytics logEventWithName:kFIREventAddShippingInfo parameters:shippingParams];
Kotlin+KTX
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_SHIPPING_INFO) { param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 14.98) param(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN") param(FirebaseAnalytics.Param.SHIPPING_TIER, "Ground") param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart)) }
Java
Bundle addShippingParams = new Bundle(); addShippingParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); addShippingParams.putDouble(FirebaseAnalytics.Param.VALUE, 14.98); addShippingParams.putString(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN"); addShippingParams.putString(FirebaseAnalytics.Param.SHIPPING_TIER, "Ground"); addShippingParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggingsCart}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_SHIPPING_INFO, addShippingParams);
Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce params const params8 = { currency: 'USD', value: 14.98, // Total Revenue coupon: 'SUMMER_FUN', shipping_tier: 'Ground', items: [item_jeggings] }; // Log event const analytics = getAnalytics(); logEvent(analytics, 'add_shipping_info', params8);
Web
// Prepare ecommerce params const params8 = { currency: 'USD', value: 14.98, // Total Revenue coupon: 'SUMMER_FUN', shipping_tier: 'Ground', items: [item_jeggings] }; // Log event firebase.analytics().logEvent(firebase.analytics.EventName.ADD_SHIPPING_INFO, params8);
Dart
await FirebaseAnalytics.instance.logAddShippingInfo(
currency: 'USD',
value: 15.98,
coupon: "SUMMER_FUN",
shippingTier: "Ground",
items: [jeggingsWithQuantity],
);
บันทึก add_payment_info
เมื่อผู้ใช้ส่งข้อมูลการชำระเงิน หากมี ให้ใส่ payment_type
กับเหตุการณ์นี้สำหรับวิธีการชำระเงินที่เลือก
Swift
// Prepare payment params var paymentParams: [String: Any] = [ AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 14.98, AnalyticsParameterCoupon: "SUMMER_FUN", AnalyticsParameterPaymentType: "Visa" ] // Add items paymentParams[AnalyticsParameterItems] = [jeggings] // Log added payment info event Analytics.logEvent(AnalyticsEventAddPaymentInfo, parameters: paymentParams)
Objective-C
// Prepare payment params NSMutableDictionary *paymentParams = [@{ kFIRParameterCurrency: @"USD", kFIRParameterValue: @14.98, kFIRParameterCoupon: @"SUMMER_FUN", kFIRParameterPaymentType: @"Visa" } mutableCopy]; // Add items paymentParams[kFIRParameterItems] = @[jeggings]; // Log added payment info event [FIRAnalytics logEventWithName:kFIREventAddPaymentInfo parameters:paymentParams];
Kotlin+KTX
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_PAYMENT_INFO) { param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 14.98) param(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN") param(FirebaseAnalytics.Param.PAYMENT_TYPE, "Visa") param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart)) }
Java
Bundle addPaymentParams = new Bundle(); addPaymentParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); addPaymentParams.putDouble(FirebaseAnalytics.Param.VALUE, 14.98); addPaymentParams.putString(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN"); addPaymentParams.putString(FirebaseAnalytics.Param.PAYMENT_TYPE, "Visa"); addPaymentParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggingsCart}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_PAYMENT_INFO, addPaymentParams);
Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce params const params9 = { currency: 'USD', value: 14.98, // Total Revenue coupon: 'SUMMER_FUN', payment_type: 'Visa', items: [item_jeggings] }; // Log event const analytics = getAnalytics(); logEvent(analytics, 'add_payment_info', params9);
Web
// Prepare ecommerce params const params9 = { currency: 'USD', value: 14.98, // Total Revenue coupon: 'SUMMER_FUN', payment_type: 'Visa', items: [item_jeggings] }; // Log event firebase.analytics().logEvent(firebase.analytics.EventName.ADD_PAYMENT_INFO, params9);
Dart
await FirebaseAnalytics.instance.logAddPaymentInfo(
currency: 'USD',
value: 15.98,
coupon: "SUMMER_FUN",
paymentType: "Visa",
items: [jeggingsWithQuantity],
);
ทำการซื้อหรือคืนเงิน
วัดการซื้อโดยการบันทึกเหตุการณ์ purchase
ที่มี items
อย่างน้อย 1 รายการที่กําหนดไว้กับช่องที่เกี่ยวข้อง
Swift
// Prepare purchase params var purchaseParams: [String: Any] = [ AnalyticsParameterTransactionID: "T12345", AnalyticsParameterAffiliation: "Google Store", AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 14.98, AnalyticsParameterTax: 2.58, AnalyticsParameterShipping: 5.34, AnalyticsParameterCoupon: "SUMMER_FUN" ] // Add items purchaseParams[AnalyticsParameterItems] = [jeggings] // Log purchase event Analytics.logEvent(AnalyticsEventPurchase, parameters: purchaseParams)
Objective-C
// Prepare purchase params NSMutableDictionary *purchaseParams = [@{ kFIRParameterTransactionID: @"T12345", kFIRParameterAffiliation: @"Google Store", kFIRParameterCurrency: @"USD", kFIRParameterValue: @14.98, kFIRParameterTax: @2.58, kFIRParameterShipping: @5.34, kFIRParameterCoupon: @"SUMMER_FUN" } mutableCopy]; // Add items purchaseParams[kFIRParameterItems] = @[jeggings]; // Log purchase event [FIRAnalytics logEventWithName:kFIREventPurchase parameters:purchaseParams];
Kotlin+KTX
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.PURCHASE) { param(FirebaseAnalytics.Param.TRANSACTION_ID, "T12345") param(FirebaseAnalytics.Param.AFFILIATION, "Google Store") param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 14.98) param(FirebaseAnalytics.Param.TAX, 2.58) param(FirebaseAnalytics.Param.SHIPPING, 5.34) param(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN") param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart)) }
Java
Bundle purchaseParams = new Bundle(); purchaseParams.putString(FirebaseAnalytics.Param.TRANSACTION_ID, "T12345"); purchaseParams.putString(FirebaseAnalytics.Param.AFFILIATION, "Google Store"); purchaseParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); purchaseParams.putDouble(FirebaseAnalytics.Param.VALUE, 14.98); purchaseParams.putDouble(FirebaseAnalytics.Param.TAX, 2.58); purchaseParams.putDouble(FirebaseAnalytics.Param.SHIPPING, 5.34); purchaseParams.putString(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN"); purchaseParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggingsCart}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.PURCHASE, purchaseParams);
Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce bundle const params10 = { transaction_id: 'T12345', affiliation: 'Google Store', currency: 'USD', value: 14.98, // Total Revenue tax: 2.85, shipping: 5.34, coupon: 'SUMMER_FUN', items: [item_jeggings] }; // Log event const analytics = getAnalytics(); logEvent(analytics, 'purchase', params10);
Web
// Prepare ecommerce bundle const params10 = { transaction_id: 'T12345', affiliation: 'Google Store', currency: 'USD', value: 14.98, // Total Revenue tax: 2.85, shipping: 5.34, coupon: 'SUMMER_FUN', items: [item_jeggings] }; // Log event firebase.analytics().logEvent(firebase.analytics.EventName.PURCHASE, params10);
Dart
await FirebaseAnalytics.instance.logPurchase(
transactionId: "12345",
affiliation: "Google Store",
currency: 'USD',
value: 15.98,
shipping: 2.00,
tax: 1.66,
coupon: "SUMMER_FUN",
items: [jeggingsWithQuantity],
);
วัดการคืนเงินโดยการบันทึกเหตุการณ์ refund
ที่มีtransaction_id
ที่เกี่ยวข้องซึ่งระบุไว้ และitems
อย่างน้อย 1 รายการที่กําหนดด้วย item_id
และ quantity
(ไม่บังคับ) เราขอแนะนำให้คุณระบุข้อมูลสินค้าในrefund
เหตุการณ์เพื่อดูเมตริกการคืนเงินระดับสินค้าใน Analytics
Swift
// Prepare refund params var refundParams: [String: Any] = [ AnalyticsParameterTransactionID: "T12345", AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 9.99, ] // (Optional) for partial refunds, define the item ID and quantity of refunded items let refundedProduct: [String: Any] = [ AnalyticsParameterItemID: "SKU_123", AnalyticsParameterQuantity: 1, ]; // Add items refundParams[AnalyticsParameterItems] = [refundedProduct] // Log refund event Analytics.logEvent(AnalyticsEventRefund, parameters: refundParams)
Objective-C
// Prepare refund params NSMutableDictionary *refundParams = [@{ kFIRParameterTransactionID: @"T12345", kFIRParameterCurrency: @"USD", kFIRParameterValue: @9.99, } mutableCopy]; // (Optional) for partial refunds, define the item ID and quantity of refunded items NSDictionary *refundedProduct = @{ kFIRParameterItemID: @"SKU_123", kFIRParameterQuantity: @1, }; // Add items refundParams[kFIRParameterItems] = @[refundedProduct]; // Log refund event [FIRAnalytics logEventWithName:kFIREventRefund parameters:refundParams];
Kotlin+KTX
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.REFUND) { param(FirebaseAnalytics.Param.TRANSACTION_ID, "T12345") param(FirebaseAnalytics.Param.AFFILIATION, "Google Store") param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 9.99) // (Optional) for partial refunds, define the item ID and quantity of refunded items param(FirebaseAnalytics.Param.ITEM_ID, "SKU_123") param(FirebaseAnalytics.Param.QUANTITY, 1) param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggings)) }
Java
Bundle refundParams = new Bundle(); refundParams.putString(FirebaseAnalytics.Param.TRANSACTION_ID, "T12345"); refundParams.putString(FirebaseAnalytics.Param.AFFILIATION, "Google Store"); refundParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); refundParams.putDouble(FirebaseAnalytics.Param.VALUE, 9.99); // (Optional) for partial refunds, define the item ID and quantity of refunded items refundParams.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123"); refundParams.putLong(FirebaseAnalytics.Param.QUANTITY, 1); refundParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggings}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.REFUND, refundParams);
Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce params const params11 = { transaction_id: 'T12345', // Required affiliation: 'Google Store', currency: 'USD', value: 9.99, items: [] }; // (Optional) For partial refunds, define the item_id and quantity of refunded items const refundedProduct = { item_id: 'SKU_123', // Required quantity: 1 // Required }; params11.items.push(refundedProduct); // Log event const analytics = getAnalytics(); logEvent(analytics, 'refund', params11);
Web
// Prepare ecommerce params const params11 = { transaction_id: 'T12345', // Required affiliation: 'Google Store', currency: 'USD', value: 9.99, items: [] }; // (Optional) For partial refunds, define the item_id and quantity of refunded items const refundedProduct = { item_id: 'SKU_123', // Required quantity: 1 // Required }; params11.items.push(refundedProduct); // Log event firebase.analytics().logEvent(firebase.analytics.EventName.REFUND, params11);
Dart
await FirebaseAnalytics.instance.logRefund(
transactionId: "12345",
affiliation: "Google Store",
currency: 'USD',
value: 15.98,
items: [jeggingsWithQuantity],
);
ใช้โปรโมชัน
อีคอมเมิร์ซรองรับการวัดการแสดงผลและการคลิกของการโปรโมตภายใน เช่น แบนเนอร์ที่แสดงเพื่อโปรโมตการขาย
โดยทั่วไปการแสดงผลของโปรโมชันจะวัดจากการดูหน้าจอแรกโดยบันทึกเหตุการณ์ view_promotion
ด้วยพารามิเตอร์ items
เพื่อระบุผลิตภัณฑ์ที่โปรโมต หากต้องการระบุว่าผู้ใช้คลิกโปรโมชัน ให้บันทึกเหตุการณ์ select_promotion
ที่มีผลิตภัณฑ์นั้นเป็นพารามิเตอร์ item
Swift
// Prepare promotion parameters var promoParams: [String: Any] = [ AnalyticsParameterPromotionID: "T12345", AnalyticsParameterPromotionName:"Summer Sale", AnalyticsParameterCreativeName: "summer2020_promo.jpg", AnalyticsParameterCreativeSlot: "featured_app_1", AnalyticsParameterLocationID: "HERO_BANNER", ] // Add items promoParams[AnalyticsParameterItems] = [jeggings] // Log event when promotion is displayed Analytics.logEvent(AnalyticsEventViewPromotion, parameters: promoParams) // Log event when promotion is selected Analytics.logEvent(AnalyticsEventSelectPromotion, parameters: promoParams)
Objective-C
// Prepare promotion parameters NSMutableDictionary *promoParams = [@{ kFIRParameterPromotionID: @"T12345", kFIRParameterPromotionName: @"Summer Sale", kFIRParameterCreativeName: @"summer2020_promo.jpg", kFIRParameterCreativeSlot: @"featured_app_1", kFIRParameterLocationID: @"HERO_BANNER", } mutableCopy]; // Add items promoParams[kFIRParameterItems] = @[jeggings]; // Log event when promotion is displayed [FIRAnalytics logEventWithName:kFIREventViewPromotion parameters:promoParams]; // Log event when promotion is selected [FIRAnalytics logEventWithName:kFIREventSelectPromotion parameters:promoParams];
Kotlin+KTX
val promoParams = Bundle().apply { putString(FirebaseAnalytics.Param.PROMOTION_ID, "SUMMER_FUN") putString(FirebaseAnalytics.Param.PROMOTION_NAME, "Summer Sale") putString(FirebaseAnalytics.Param.CREATIVE_NAME, "summer2020_promo.jpg") putString(FirebaseAnalytics.Param.CREATIVE_SLOT, "featured_app_1") putString(FirebaseAnalytics.Param.LOCATION_ID, "HERO_BANNER") putParcelableArray(FirebaseAnalytics.Param.ITEMS, arrayOf<Parcelable>(itemJeggings)) } // Promotion displayed firebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_PROMOTION, promoParams) // Promotion selected firebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_PROMOTION, promoParams)
Java
Bundle promoParams = new Bundle(); promoParams.putString(FirebaseAnalytics.Param.PROMOTION_ID, "SUMMER_FUN"); promoParams.putString(FirebaseAnalytics.Param.PROMOTION_NAME, "Summer Sale"); promoParams.putString(FirebaseAnalytics.Param.CREATIVE_NAME, "summer2020_promo.jpg"); promoParams.putString(FirebaseAnalytics.Param.CREATIVE_SLOT, "featured_app_1"); promoParams.putString(FirebaseAnalytics.Param.LOCATION_ID, "HERO_BANNER"); promoParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggings}); // Promotion displayed mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_PROMOTION, promoParams); // Promotion selected mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_PROMOTION, promoParams);
Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce params const params12 = { promotion_id: 'ABC123', promotion_name: 'Summer Sale', creative_name: 'summer2020_promo.jpg', creative_slot: 'featured_app_1', location_id: 'HERO_BANNER', items: [item_jeggings] }; // Log event when a promotion is displayed const analytics = getAnalytics(); logEvent(analytics, 'view_promotion', params12); // Log event when a promotion is selected logEvent(analytics, 'select_promotion', params12);
Web
// Prepare ecommerce params const params12 = { promotion_id: 'ABC123', promotion_name: 'Summer Sale', creative_name: 'summer2020_promo.jpg', creative_slot: 'featured_app_1', location_id: 'HERO_BANNER', items: [item_jeggings] }; // Log event when a promotion is displayed firebase.analytics().logEvent(firebase.analytics.EventName.VIEW_PROMOTION, params12); // Log event when a promotion is selected firebase.analytics().logEvent(firebase.analytics.EventName.SELECT_PROMOTION, params12);
Dart
await FirebaseAnalytics.instance.logViewPromotion(
promotionId: "SUMMER_FUN",
promotionName: "Summer Sale",
creativeName: "summer2020_promo.jpg",
creativeSlot: "featured_app_1",
locationId: "HERO_BANNER",
);
await FirebaseAnalytics.instance.logSelectPromotion(
promotionId: "SUMMER_FUN",
promotionName: "Summer Sale",
creativeName: "summer2020_promo.jpg",
creativeSlot: "featured_app_1",
locationId: "HERO_BANNER",
);
ส่งพารามิเตอร์ที่กำหนดเองระดับสินค้า
พารามิเตอร์ที่กำหนดเองระดับสินค้าคือพารามิเตอร์ที่ไม่ได้อยู่ในรายการพารามิเตอร์ที่จําเป็นหรือไม่จําเป็นสําหรับสินค้าอีคอมเมิร์ซที่ Google ระบุไว้ พารามิเตอร์ที่กําหนดเองช่วยให้คุณรวบรวมข้อมูลเกี่ยวกับรายการที่เป็นประโยชน์ต่อธุรกิจของคุณโดยเฉพาะ
จากแอป คุณสามารถส่งพารามิเตอร์ที่กําหนดเองระดับสินค้าได้สูงสุด 27 รายการในอาร์เรย์ของรายการ ซึ่งคุณกําหนดค่ามิติข้อมูลที่กําหนดเองระดับสินค้าได้ 10 รายการสําหรับพร็อพเพอร์ตี้มาตรฐานและ 25 รายการสําหรับพร็อพเพอร์ตี้ Analytics 360 ซึ่งให้ความยืดหยุ่นในการเลือกกลุ่มพารามิเตอร์ที่ใหญ่ขึ้นโดยไม่ต้องติดแท็กแอปอีกครั้ง
Swift
// A pair of jeggings
var jeggings: [String: Any] = [
AnalyticsParameterItemID: "SKU_123",
AnalyticsParameterItemName: "jeggings",
AnalyticsParameterItemCategory: "pants",
AnalyticsParameterItemVariant: "black",
AnalyticsParameterItemBrand: "Google",
AnalyticsParameterPrice: 9.99,
AnalyticsParameterItemColor: "blue", // The item-scoped custom parameter
]
Objective-C
// A pair of jeggings
NSMutableDictionary *jeggings = [@{
kFIRParameterItemID: @"SKU_123",
kFIRParameterItemName: @"jeggings",
kFIRParameterItemCategory: @"pants",
kFIRParameterItemVariant: @"black",
kFIRParameterItemBrand: @"Google",
kFIRParameterPrice: @9.99,
kFIRParameterItemColor: @"blue", // The item-scoped custom parameter
} mutableCopy];
Kotlin+KTX
val itemJeggings = Bundle().apply {
putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123")
putString(FirebaseAnalytics.Param.ITEM_NAME, "jeggings")
putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "pants")
putString(FirebaseAnalytics.Param.ITEM_VARIANT, "black")
putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google")
putDouble(FirebaseAnalytics.Param.PRICE, 9.99)
putString(FirebaseAnalytics.Param.ITEM_COLOR, "blue") // The item-scoped custom parameter
}
Java
Bundle itemJeggings = new Bundle();
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_NAME, "jeggings");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "pants");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_VARIANT, "black");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google");
itemJeggings.putDouble(FirebaseAnalytics.Param.PRICE, 9.99);
itemJeggings.putDouble(FirebaseAnalytics.Param.ITEM_COLOR, 9.99); // The item-scoped custom parameter
Web
// A pair of jeggings
const item_jeggings = {
item_id: 'SKU_123',
item_name: 'jeggings',
item_category: 'pants',
item_variant: 'black',
item_brand: 'Google',
price: 9.99,
item_color: 'blue' // The item-scoped custom parameter
};
Web
// A pair of jeggings
const item_jeggings = {
item_id: 'SKU_123',
item_name: 'jeggings',
item_category: 'pants',
item_variant: 'black',
item_brand: 'Google',
price: 9.99,
item_color: 'blue' // The item-scoped custom parameter
};
Dart
// A pair of jeggings
final jeggings = AnalyticsEventItem(
itemId: "SKU_123",
itemName: "jeggings",
itemCategory: "pants",
itemVariant: "black",
itemBrand: "Google",
price: 9.99,
itemColor: "blue", // The item-scoped custom parameter
);