In response to Andy:
First off, thanks for the heads up on the copy. The "twice as likely" bit is wrong and it's my fault. I'm responsible for the numbers and the numerical statements this year and I just didn't proofread that one closely enough. I'm going to rewrite the summary to that question and have it up on the survey site as soon as possible (it will probably be tomorrow). I'll be more even handed about the results (upside and downside). (Update: The rewrite has been deployed)
The question as asked was...
...and we asked a follow up...
We got 52,683 responses to the main question, and 12,272 people answered the follow up. If we take the people who answered the followup and break them down by their main question answer we get the following...
The answerers to the followup are more polarized than the main question answerers ("Just as welcome" has a lower representation among the followup answerers), and more heavily weighted towards the less welcome side of the spectrum. Respondents were more willing to tell us why they felt less welcome than why they felt more welcome.
At the cost of welcoming people we unwelcomed about 2/3 of that number. Has any research gone into why? Does it matter since "more welcome" out paces "less welcome"?
I wanted to look at the reasons why people felt more welcome and more unwelcome and figure out if your statement was true or not (that we welcomed ~15% of respondents at the cost of ~10% of respondents). I filtered out the responses from the "Just as welcome" and "Not applicable groups" and then I split the remaining responses into the "More Welcome" and "Less Welcome" groups. I broke down the responses into words, calculated the percentage of responses within each group that contained each word, and then the ratio of the percentages. Using those ratios, we can make this graph of the words most likely to come from each group...
On the y-axis are the words most likely to come from one of the groups, and on the x-axis is the multiplicative odds it came from that group. If the bar for a word points to the right, you can look up how many times as likely it was to come from the "More Welcome" group on the x-axis. If the bar for a word points to the left you can look up how many times as likely it was to come from the "Less Welcome" group on the x-axis.
To very, very, (very!) roughly summarize, people in the "More Welcome" group appear more likely to be talking about...
- Features (emails, newsletter, "features", badges, surveys, interface, notifications, newsletters, navigate, podcast)
- Improvements in either themselves or the site (improved, improvements, compare, skills, confident, learned, learnt, overcome)
- Welcomingness (nicer, kindness, collaborate, encourage)
- Other? (I don't know what these might mean) (remind, path, depends, relate, visited, projects, signed)
...while people in the "Less Welcome" group appear more likely to be talking about:
- The company ("se", "inc", "corporate", "business", "employees", "management", "decisions", "fire" "firings" and former employees whom I cannot and will not talk about)
- Monica (whom I cannot and will not talk about) and associated fallout ("Cellio", "Monica", "moderator", "resignations", "left")
- Other unhappiness? (My intent is not to diminish anyone's feelings) ("politics", "drama", "alienated", "worse")
While there may be some overlap in some of these topics, I don't think it is particularly clear-cut that the feelings of welcomeness among the "More Welcome" group came "at the cost" of the feelings of unwelcomeness among the "Less Welcome" group. In this (admittedly brief) analysis, the topics each group was willing to talk about appear different.
Welcoming users has been a big deal for two(?) years at this point. What is the goal Stack Overflow was trying to reach with "more welcome"? Is 15% of users within that goal? Is 70% unswayed by the efforts within that goal? Is 10% less welcome within the goal?
We certainly asked the question on the survey (as we did last year, where we measured ~similar numbers despite the fact that most of the things people are talking about on the "Less Welcome" side this year hadn't happened yet), but I can't say that there's a particular percentage or outcome we were looking to get. Of course we'd like more people to feel more welcomed on the site, but I don't think "X% and we're done" is a thought in anyone's mind. This question was also a relative one ("compared to last year"). I'd have to dig in, but there may be a bunch of people in the "just as welcome as last year" group who feel plenty welcomed and it hasn't changed (and similarly in the opposite direction). Finally, if we were planning to plan based on the results of the yearly Dev Survey I think that'd be pretty poor planning to plan. Measuring/learning/changing course only once a year wouldn't be particularly responsive. We ask questions about welcomingness on the Site Satisfaction survey as well (which runs each month).
Emails make people feel welcome?
Cody Gray asks in the comments...
The number-one word used by folks who feel more welcomed was emails? If that's implying that somehow people feel that emails are welcoming, well let's just say that comes as a major shock to me. I find emails to be one of the most annoying things that a site can do to me. I certainly do not see why someone would find spam to be welcoming. This may, therefore, suggest that the "word clustering" method of interpretation is misleading, if not outright wrong.
It's not the number-one word. It's the number one most-more-used word in the "More Welcome" group (among words with 5 or more total usages, excluding stop words). And there's no clustering of anything. These are multiplicative odds ratios, so they're comparisons of how often people said each word in each response group. The emails case is particularly stark because there were zero usages among the "Less Welcome" group (which gets smoothed to 1 usage, so we can calculate a ratio), while about 1% of people in the "More Welcome" group used it. Here's what a random 5 people (first draw, nothing up my sleeve) had to say about "emails" from the "More Welcome" group.