The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google December 2024 core update rolling out now
Google has released its fourth core update for the 2024 year today.
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Google Performance Max negative keyword exclusions now in beta
Google is rolling out a beta feature for campaign-level negative keyword exclusions in Performance Max, addressing a long-standing advertiser request.
Decoding Google’s E-E-A-T: A comprehensive guide to quality assessment signals
Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities.
How Gen Z is redefining discovery on TikTok, Pinterest, and beyond
Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt.
Microsoft revamps advertising tracking, consent features
Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.
Google December 2024 core update rolling out now
Google has released its fourth core update for the 2024 year today.
Google Lens is having a serving issue
Google has confirmed a serving issue specifically with Google Lens.
Top 4 PPC tactics to try in 2025
Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.
A 13-point roadmap for thriving in the age of AI search
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.
Secrets to Shopify retention: Top tips to maximize customer loyalty [Webinar]
Proven strategies to retain high-intent shoppers and boost repeat purchases from our expert-led Shopify experts.
Meta’s platforms hit by global outage
Facebook, Instagram, Threads, and WhatsApp are all experiencing widespread disruptions, impacting advertising.
Bing officially removes cache link from search results
This comes after Google removed the cache link in February.
Analysis: 75% of Google AI Overview links come from top 12 organic rankings
And if you aren't getting clicks, it may be because AI Overviews and featured snippets, in combination, take up 75.7% of screen real estate.
Google Ads tests video asset option
Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.
Google Gemini 2.0 coming to Search and AI Overviews
AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding.
How to segment traffic from LLMs in GA4
Find out how to identify, track and visualize traffic from AI-powered tools and chatbots using Google Analytics 4 and Looker Studio.
Google Search Console rolling out new date controls for performance reports
This includes a new hourly view of the data.
How to use negative keywords in PPC to maximize targeting and optimize ad spend
Improve your PPC performance with a strong negative keyword strategy. Learn insights to reduce wasted ad spend and target the right audience.
Start 2025 with smarter, more impactful email marketing
With the new year just weeks away, now’s the time to fine-tune your email marketing strategy
Topic clustering for SEO: 5 mistakes to avoid
Identify and fix common topic clustering mistakes that prevent you from engaging users and building topical authority.
Yelp unveils AI features to streamline local business discovery
Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers.
Data providers: Google November 2024 core update was less volatile
This last Google core update was less impactful than the August core update and some other core updates.
Bing Webmaster Tools releases Copilot beta
Microsoft has rolled out Copilot within Bing Webmaster Tools to 10,000 of its top users.
How to build lead gen campaigns for B2B SMBs
Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads.
Google Search Console Insights no longer to show data from Google Analytics
Google says this change is to make it easier to use these reports.
Google Search fixes delayed indexing issues
Google has confirmed it is investigating indexing issues within Google Search.
Google details shopping annotations and badges for ads and free listings
Google’s new guide on Shopping annotations and badges outlines tools like "Price Drop" and "Free Shipping" that help products stand out and boost ad performance.
Global ad revenue to top $1 trillion, dominated by Google and Meta
The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market.
SEO for ChatGPT search: 4 key observations
Here’s how ChatGPT search compares to Google, plus insights into the role of long-form content, local reviews and more in AI search rankings.
Google clarifies how Google’s crawlers handle cache control headers
Google is also asking site owners to allow Google to cache your web pages.
How to measure YouTube ad success with KPIs for every marketing goal
Optimize your YouTube ad strategy by focusing on the right metrics to align with your marketing objectives and prove ROI.
How to find emerging audience needs using Google Trends
Bridge the gap between SEO and audience intent. Learn how Google Trends, digital PR and behavior analysis can improve brand performance.
In 2025, the AI-infused world will require humans bring strategy and judgement
The new marketer is “Position-less” empowered to achieve unprecedented levels of efficiency, execution, and personalization.
Google adds FAQs on site reputation abuse policy
Google added several frequently asked questions around the site reputation abuse policy.
Google CEO Sundar Pichai: Search will profoundly change in 2025
Pichai thinks we'll all be surprised in early 2025 about the newer things that search can do compared to where it is today.
Crawl budget: What you need to know in 2025
Confused about crawl budget? This comprehensive guide explains it all – from server capacity to fixing crawling issues for better indexing.
A guide to creating short-form videos
Learn to create short-form videos that stand out in TikTok, Instagram Reels and YouTube Shorts' competitive algorithm-driven ecosystems.
How AI is radically reshaping marketing budgets
Join MarTech for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B)
Perplexity expands publisher ad revenue sharing program
Perplexity's expansion includes some major news outlets, though concerns over content use and transparency remain.
Google November 2024 core update rollout is now complete
This update took 24 days to roll out and was a typical Google core update.