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Many predictions will be made about how the industry will evolve in 2025. But do you know what to do about it?

Search Engine Land contributor Navah Hopkins comes to the rescue by sharing 4 PPC tactics to try in 2025. 

These strategies provide opportunities to optimize PPC campaigns while aligning with core business objectives.

Anu Adegbola,
Paid Media Editor

PPC

Top 4 PPC tactics to try in 2025

Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.

PPC

Google Performance Max negative keyword exclusions now in beta

Google is rolling out a beta feature for campaign-level negative keyword exclusions in Performance Max, addressing a long-standing advertiser request.

SEO

Decoding Google’s E-E-A-T: A comprehensive guide to quality assessment signals

Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities.

First-party data

Discover the power of first-party data

Navigating today’s complex advertising landscape requires a privacy-first approach. That’s why MarTech and OneTrust teamed up to create this must-read white paper for marketers.

SEO

How Gen Z is redefining discovery on TikTok, Pinterest, and beyond

Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt.

SEO

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

SEO

Organic traffic benchmarks report for 2024

Comparing your enterprise website’s organic performance to the latest SEO benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results.

SEO

How to set up and optimize your Google Business Profile

Learn how to create and optimize your Google Business Profile to boost visibility, attract local customers, and improve your online presence.

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