Inventory formats

Learn about inventory formats available in Ad Manager

bookmarkJump to: Banner | Native | In-stream | Interstitial | Rewarded | App open | Anchor ads

Banner ads are one of the most common ad formats. These are ads that appear in feeds, articles or around content.

An example of a banner ad.

See an banner ad with a video creative
The video restarts when a video/audio ad is unmuted for the first time. An example of an in‑article video ad.
See an banner ad with a display creative
An example of an in-feed banner ad with a display creative.
 
Creative support Inventory support
Mobile web Mobile app Desktop Connected TVs
Display Supported Supported Supported Not supported
Video Supported Supported Supported Not supported
 

Native ads

Native ads help ensure that your ads match the look and feed of your content.

Learn more about native ads

An example of a native ad.

Creative support Inventory support
Mobile web Mobile app Desktop Connected TVs
Display Supported Supported Supported Not supported
Video Supported Supported Supported Not supported
 

In-stream ads

In-stream ads are ads that are played within the context of a video or audio stream in the same video or audio player that a user is viewing audio or video content.

Learn more about in-stream ads

An example of an in-stream ad that plays within a video or audio stream.

Creative support Inventory support
Mobile web Mobile app Desktop Connected TVs
Display Supported Supported Supported Supported
Video Supported Supported Supported Supported
 

Interstitial ads

Interstitial ads block all or part of content and appear between content at natural breaks and transitions, such as level completion, and do not offer a user a reward.

Learn more about app interstitial ads

Learn more about web interstitial ads

An example of an interstitial ad.

See an interstitial ad with a display creative
An example of a static interstitial ad.
 
Creative support Inventory support
Mobile web Mobile app Desktop Connected TVs
Display Supported Supported Supported Not supported
Video Supported Supported Supported Not supported
 

Rewarded ads

Rewarded ads are any size ads where a user explicitly opts-into an ad experience in order to receive a reward from the publisher.

Learn more about rewarded ads

Learn more about rewarded ads for web

An example of a rewarded non-gaming ad.

See a rewarded ad with a video creative used in a mobile game
An example of a rewarded ad with a video creative used in a mobile game.
 
Creative support Inventory support
Mobile web Mobile app Desktop Connected TVs
Display Supported Supported Supported Not supported
Video Supported Supported Supported Not supported
 

App open ads

Ads that appear during the loading experience of an app, triggered when a user opens or switches back to a backgrounded app.

Learn more about app open ads

An example of an app open ad

Creative support Inventory support
Mobile web Mobile app Desktop Connected TVs
Display Not supported Supported Not supported Not supported
Video Not supported Supported Not supported Not supported

Anchor ads

Ads that appear at the top or bottom of web pages, remaining in view as the user scrolls. Users can collapse an anchor ad at any time.

Learn more about anchor ads

 

Creative support Inventory support
Mobile web Mobile app Desktop Connected TVs
Display Supported Not supported Supported Not supported
Video Not supported Not supported Not supported Not supported
 

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Post to the help community Get answers from community members
Contact us Tell us more and we’ll help you get there
true
Release notes

Read about the latest Ad Manager features and Help Center updates.

See what's new

Search
Clear search
Close search
Google apps
Main menu
7178878918380927668
true
Search Help Center
true
true
true
true
true
148
false
false