You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about Installing your tag with a website builder or CMS.
The instructions for setting up the Google tag are different for tag IDs starting with "AW-" (usually, Google Ads accounts) and tag IDs starting with "G-" (usually, Google Analytics properties). Follow the instructions below that correspond with your tag.
Before you begin
You’ll need to have your Google tag ID.
If you have a tag starting with "AW-"
If you’d like to set up your Google tag using this method, a Squarespace Business or Commerce subscription is required. Learn more about Squarespace pricing.
- Sign in to your Squarespace account.
- On the "Dashboard", choose the site you want to modify.
- From the main menu, click Pages.
- Click Website Tools.
- Click Code Injection.
- Under “Header”, paste your Google tag and click Save. Don’t add more than one Google tag to each page of your website.
<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'TAG_ID');
</script>
If you have a tag starting with "G-"
- Click the copy icon to copy your tag ID.
- Sign in to your Squarespace account.
- On the "Dashboard", choose the site you want to modify.
- From the main menu, click Settings.
- Click Developer Tools.
- Select External API Keys.
- Paste your tag ID.
- Click Save.
