About Comparison Shopping Service Center

In Comparison Shopping Service (CSS) program countries, merchants participate in Shopping ads through one or several Comparison Shopping Services (CSSs) of their choice. Some CSSs manage product data and campaigns on behalf of the merchant, while others provide tools allowing merchants to manage their setup themselves.

Comparison Shopping Service Center (CSS Center) allows CSSs to gain an overview of their business, manage merchant accounts, view performance data, and explore opportunities for the merchants they represent.

Benefits

With CSS Center, CSSs can:

1. Access all Merchant Center accounts that you manage through a single point of entry
2. Access information in aggregate when viewing all associated accounts
3. Deep dive into any specific CSS domain
4. Identify potential issues at an aggregate level and examine reasons for disapproval
5. Manage CSS users and control access to affiliated CSS domains and associated merchants
6. Enable CSS to participate in the CSS product pages opportunity

Eligibility

All CSSs that have signed up as a CSS on Google have access to CSS Center.

Learn how to sign up as a Comparison Shopping Service

How it works

CSS Center is a free platform on which you can get an aggregated view of the merchant accounts you manage, review account activity, and manage key settings.

Features

• Manage your CSS and control your Merchant portfolio:
  • Navigate your CSS group account, including all affiliated CSS domains, and view critical notifications on the CSS group “Overview" page. Learn more about account types in Comparison Shopping Service Center
  • Control the fulfillment of CSS requirements with the "CSS requirements" report.
  • View and edit users and contacts for your CSS account, and centrally manage CSS users’ access to associated Merchant Center accounts on the "Account access" page. Learn more about access management
  • On the "Merchant accounts" page, view each of your associated merchant accounts, including sub-accounts for MCAs, and the number of loaded products. Access those accounts in Google Merchant Center via CSS Center. Learn more about merchant accounts overview
  • Request a merchant account switch from another CSS on the “Overview“ page, and review the process in the “Account switches“ report. Learn more about account switching
  • Use labels for organizing merchant accounts into smaller groups for easy management. Learn more about labels
• Optimize your portfolio performance and spot changes:
  • Control your merchant accounts status change via the "Account history" report.
  • Track the issues related to your merchant account in the "Account diagnostics" report.
  • Check the status of items per every merchant account in your portfolio in the "Items diagnostics" report.
  • Review opportunities for improving the quality of your clients’ feeds in the "Opportunities" report.

Program and policy requirements

To use CSS Center, you'll need to follow certain policies and requirements including:

• Shopping policies and requirements
• Comparison Shopping Services minimum requirements

Note that separate policy requirements apply to using Merchant Center.