Campaign and workflow updates
Additional brand signals available for Custom Bidding
Custom Bidding scripts now include new brand signals, allowing you to optimize towards brand KPIs such as time on screen, audibility, and more. Use these new signals to maximize client-specific goals. Learn more
Weekly frequency caps now available for YouTube ad sequence line items
YouTube ad sequence line items now offer more control over frequency capping and allow you to repeat sequences on a weekly basis. Learn more
Gujarati and Kannada language targeting now available for YouTube & partners line items
Language targeting for YouTube & partners line items now includes Gujarati and Kannada. Learn more
Updates to the popular content option in YouTube placement targeting
The popular content option in YouTube placement targeting has been renamed to “Video lineups” to better reflect the available selection of packaged content for YouTube & partners line items. You’ll still be able to find popular content packages in this targeting option.
Apply for certification for debt services advertising in Brazil and Canada
You can now apply for certification for debt services advertising in Brazil and Canada (in addition to Australia, Japan, South Africa, South Korea, Spain, United Kingdom, and the United States). Learn more
Pre-bid filtering with Integral Ad Science custom segments
You can now use third-party brand safety settings to exclude a custom segment that you’ve set up with Integral Ad Science. Learn more
Creatives updates
Updates to creative audit information
To make it easier to understand at a glance if your creative is ready to serve, Display & Video 360 creative review statuses have been simplified:
| Previous Status | New Status |
|---|---|
| Pending, Not Servable | Pending |
| Pending, Servable | Servable |
| Approved, Servable | Approved |
| Rejected, Not Servable | Rejected |
The audit information panel on the creative details page has also been redesigned:
- To give you one place for review feedback, the new Display & Video 360 review section combines feedback from the two previous sections: Creative and landing page review and Content and policy review.
- To help you troubleshoot and fix issues with creatives synced from Campaign Manager, any changes you make in Campaign Manager will automatically sync to Display & Video 360, and you can now see what time a creative was last synced at the top of the Display & Video 360 review section. After sync, creative review will automatically restart review–you don’t need to click “Resubmit for approval”.
- The “Resubmit for approval” button was moved to the bottom of the panel.
Insights updates
Refreshed look and feel for Instant Reporting
Instant Reporting has been updated with a refreshed look-and-feel and clearer groupings of some settings. To avoid disruption, you can revert to the previous version for a limited time.
Deactivation of unused scheduled reports
Scheduled reports will be disabled if generated report files aren’t downloaded for 60 or more days. You’ll see a message in the Schedule section of the report configuration page letting you know that it’s been deactivated. You’ll be able to reactivate any report that’s been deactivated. Learn more
Attribution models now reporting modeled conversions
Attribution models (that weren’t opted-out) are now reporting modeled conversions. You can choose which attribution models should include modeled conversions in attribution model settings in Campaign Manager and Display & Video 360. Including modeled conversions will result in a low double-digit increase in conversions for most advertisers.
Select an attribution model at the line item level for reporting and automated bidding
You can now select any Floodlight attribution model at the line item level (in Conversion tracking settings) to use for both bidding and reporting for that line item. The attribution model assigned here will be used for line item bid optimization and to report on conversions for the line item.
Update to primary models
The attribution model set as the primary model in your advertiser’s Floodlight basic details is now the default model for all line items. Data-driven models are also available as primary if you manage Floodlight in Campaign Manager.
Inventory updates
Improvements to the default filters in the Negotiations tab, including showing incoming offers from publishers
You’ll see improvements to the default filters in the Negotiations tab so you can quickly see deals that need your attention when you navigate to the tab. The changes include seeing incoming offers from publishers directly on the page rather than needing to apply a filter to make these visible.
Programmatic Guaranteed deals with third-party exchanges
In addition to setting up Programmatic Guaranteed deals with publishers on Google Ad Manager, you can now also set up Programmatic Guaranteed deals with third-party exchanges. This increases the amount of reservation inventory available for Programmatic Guaranteed deals while leveraging tagless transactions and Google-managed billing features. Learn more
Pausing and custom terms and conditions for Programmatic Guaranteed deals
You and the publisher can now decide during negotiations whether either party has the ability to pause a deal once it starts delivering. This is helpful to both buyers and sellers because it sets clear expectations about whether you want to allow pausing and acts as a reminder to not pause deals unnecessarily.
The publisher now has the option to set custom terms and conditions during negotiations. They’re not required and have no relationship to Google’s terms and conditions. Google doesn’t enforce these terms and conditions, and they don’t affect serving.
Inventory source updates
For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
