Campaign and workflow updates
Display & Video 360 API update
The Display & Video 360 API now includes support for default line item generation, campaign targeting retrieval, expanded app targeting, and full replacement of sites in a channel or negative keywords in a negative keyword list. See the release notes for more details.
New insertion order goals available
There are new performance goals available for insertion orders including:
- Target cost per completed audio listen (CPCL)
- Target cost per completed video view (CPCV)
- Target cost per video impression that was on screen for at least 10 seconds (TOS10)
Use regional and proximity geography targeting in the same line item
In order to allow for more fine-grained geography targeting, you can now use both regional and proximity targeting options in the same line item. Learn more
Insights updates
Active View expanded use of Open Measurement SDK on mobile app display inventory
During the week of March 22, Active View measurement switched from using proprietary signals to using signals from Open Measurement (OM) SDK when measuring viewability for mobile app display inventory in Display & Video 360 and Campaign Manager 360. This change brings Active View in line with the industry standard. There may be a small change in mobile app display measurability and viewability. This change only impacts Active View measurement on inventory where the OM SDK is available.
N+ frequency available in Unique Reach reports
N+ frequency, a dimension that determines how many people observed a given ad N+ times, is available in reporting. You’ll see a new “Reach by frequency” metric selection section in Unique Reach reports, allowing up to four metric selections:
- Unique Reach: Impression Reach
- Unique Reach: Click Reach
- Unique Reach: Total Reach
- Unique Reach: Viewable Impression Reach
New targeting expansion suggestions in the Intelligence panel
You’ll see new suggestions in the Intelligence panel for using targeting expansion to help improve your pacing or performance. By accepting the suggestions, you can increase your available impressions and expand the reach of your line item.
New dimensions in YouTube report
We have added two new dimensions in the YouTube report. You can now see data breakdowns by Click Type or YouTube Ad Type.
New report templates give insight into Display & Video 360 auction outcomes
You can see customizable and granular details about how your campaigns are performing in auctions with two new report templates: Win Loss and Impression Loss in the standard report type. Use the data in these reports to inform your ongoing campaign optimization. In addition to the new templates, there will be 4 new metrics:
- Available Requests: The number of bid requests that were received before filtering occurred as a result of targeting
- Targeted Impressions: The number of bid requests that were considered eligible to bid on based on targeting
- Bid Responses: The number of responses that were sent by the advertiser. This may be lower than Targeted Impressions based on budget and pacing.
- Win Rate: Total impressions won divided by the total number of Bid Responses
These can be found in the Win Loss category of metrics. Learn more
Inventory updates
Assign inventory packages to existing line items from Marketplace
You can now add inventory packages to existing line items directly from Marketplace. Instead of navigating to a line item and updating its inventory source targeting, you can use a new menu to complete this action without leaving the Marketplace.
Inventory source updates
For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
Starting the week of April 19, Open Measurement-enabled (OMID) inventory will be targeted by default for more measurable, higher quality inventory
Starting the week of April 19th, Open Measurement-enabled (OMID) mobile display inventory will be targeted by default by Display & Video 360. An Open Measurement setting will be available as part of viewability targeting at the advertiser and line item level. If the advertiser level setting is on, all line items in that advertiser will target Open Measurement-enabled inventory. If the advertiser level setting is off, you can control Open Measurement targeting per line item.
You can review your settings for Open Measurement targeting at the advertiser and line item item levels. Any updates you make to your Open Measurement targeting will take effect on April 19th.
