Campaign and workflow updates
Audience suggestions in demographics targeting for connected TV
Audience suggestions are now provided when you add demographics targeting to Connected TV and OTT streaming insertion orders and Over-the-top line items. Add suggested audiences to your targeting to increase your reach.
Purchase Digital Out of Home inventory
Buyers can execute Digital Out of Home campaigns through a centralized programmatic workflow. Advertisers can now discover, negotiate, and buy digital out of home inventory through a new dedicated Marketplace tab, and new Digital Out of Home insertion order and line item types have are available.
Digital Out of Home ads placed through Display & Video 360 are not personalized, and we do not use individual identifiers or any user location data. Display & Video 360 vets all publishers to ensure the measurement methodology follows recognized industry standards or recognized third party vendors – self-measured publishers are not supported.
Admin users can now opt in to automatically enable new exchanges
You can now automatically enable new exchanges at the partner level in Display & Video 360, streamlining the workflow to enable inventory from newly integrated exchanges. This eliminates the manual process of enabling each new exchange. Delivery on new exchanges can still be controlled at the line item level.
Improvements to Custom Bidding algorithm overview table
We’ve updated the Custom Bidding overview table. At the partner level you’ll see:
- A nested table that shows the algorithm readiness status for each associated advertiser.
- Two new additional columns: Model readiness and suspension state.
With these updates you have a better overview of your algorithms.
Automatic inclusion in YouTube Search results for YouTube in-feed line items
The option to opt-out of YouTube Search results has been removed from the YouTube in-feed line item creation flow.
For existing YouTube line items:
- Opted out campaigns can stay opted out of inclusion in YouTube Search results
- Opted in campaigns will remain opted in
Insights updates
Enable YouTube third-party measurement partners by default
You can elect to enable certain YouTube third-party measurement parties by default. This allows you to preselect YouTube third-party measurement parties when constructing your campaign without having to manually enable them for each line item.
New templates added in instant reporting
More templates have been added to instant reporting so you can run quick reports more efficiently. Expand the list of templates to explore all available templates.
Changes to reporting for sitelink extensions
We’ve made updates to help you engage more potential customers and make sitelink extensions easier to manage. As a result, offline reporting data is unavailable for new sitelinks until full migration is complete. Data for extensions is available in the Extension view in Display & Video 360. The Status column is available in the Association view instead of the Extension view where it was previously.
