Campaign and workflow updates
Publisher eligibility checks for CTV creatives
Advanced creative management capabilities for connected TV assets is now available. Publisher eligibility checks enable users to review connected TV creatives and ensure they meet publisher-specific inventory requirements.
New requirements for election ads
To help viewers make informed decisions, election ads with synthetic content that have been digitally altered or generated must be disclosed. Learn more about advertising political content.
“Global site tag” renamed to “Google tag”
The global site tag (gtag.js) is now the Google tag. All references to “Global site tag” have been renamed to “Google tag” to be consistent with terminology used in Google Ads.
New source for mobile app inventory
The app mediation partners inventory source is available for direct targeting. This allows more access to mobile app inventory across third-party mobile app mediation partners, such as AdMost, AppLovin MAX, Chartboost Mediation, DT Fairbid, TopOn, and Unity LevelPlay. Learn more about app mediation partners.
Starting April 29, 2024 there is a fee for impressions purchased via app mediation partners, in addition to the Display & Video 360 partner fee. Accept the terms in Partner Settings > Display & Video 360 Fee to continue buying impressions from app mediation partners. Customers who do not accept the fee will be automatically opted-out from targeting app mediation partners and will not be charged.
