Display & Video 360 and Campaign Manager 360
Enhanced attribution will be enabled for all advertisers
September 30, 2024
Enhanced attribution will be automatically enabled for most advertisers from September 30, 2024, whether Floodlight configurations are managed in Campaign Manager 360 (Hybrid) or Display & Video 360 (Third-Party Ad Servers). New advertisers will have enhanced attribution enabled by default. Enhanced attribution appends a DCLID identifier to non-YouTube click events, which increases accuracy and conversion volume of click based conversion attribution.
Advertisers can opt out of this enhanced attribution enablement through this form by September 23, 2024.
Advertisers will have the ability to update enhanced attribution settings at any time after the initial enablement.
Display & Video 360
YouTube auto-tagging will be automatically enabled
Estimated September 2024
YouTube auto-tagging will be automatically enabled for all Display & Video 360 advertisers from September 30, 2024. New advertisers will have YouTube auto-tagging enabled by default. YouTube auto-tagging appends a GCLID identifier that is used for measurement and optimization to improve accuracy and conversion volume based on conversion attribution.
Advertisers can opt out of this auto-tagging enablement through this form by September 23, 2024.
Advertisers will have the ability to update YouTube auto-tagging settings at any time after the initial enablement. Those that have Floodlight optimization for YouTube enabled will not be able to disable YouTube auto-tagging, unless they disable Floodlight optimization for YouTube first.
Insertion order Flight ASAP pacing will be removed
Estimated November 2024
We're removing Flight ASAP pacing at the insertion order level. Existing insertion orders that use Flight ASAP pacing will be automatically migrated to Flight Ahead pacing. Flight Ahead is the recommended setting for general purposes.
To replicate Flight ASAP pacing, advertisers can use Daily ASAP pacing, which will continue to be available at both the insertion order and line item levels. Flight ASAP will remain available at the line item level. Flight Ahead and Flight Even will remain at both the insertion order and line item levels.
