In some countries, prices shown to readers must equal the amount paid at the time of payment. Taxes (including VAT) must be added in the price. We currently support tax-inclusive prices in eligible countries.
Update the VAT rate
Important:
- We can’t give you tax advice. Consult your tax advisor for guidance on how taxes may impact you and your sales to users through Reader Revenue Manager.
- You’re responsible to determine whether you’re eligible for the reduced value-added tax (VAT) rate, and to provide the accurate reduced VAT rate value.
For each relevant country, Google has assigned the standard value-added tax (VAT) rate as a default. If your publication is eligible for reduced VAT rates, change directly in the Publisher Center by selecting the appropriate rate. It can be applied when your readers from eligible countries make a purchase.
How to set or update the VAT rate
- Go to Publisher Center.
- Click Settings
Basic Settings.
- Under "Reduced VAT," click Edit.
- If your publication is eligible for reduced VAT, select Yes.
- For each country, select the country-specific reduced VAT rate.
- Default
- Tax Tier News 1 (reduced VAT)
- Tax Tier News 2 (super-reduced VAT) available in select countries
- Click Accept.
Learn to create and update pricing plans.