Jon Evans

Forget blending in. In 2024, customers crave brands that stand out. At Engage8 Solutions, we're all about turning you into an industry leader – the brand that cuts through the noise and compels audiences to say "YES!" Here's the reality: outdated marketing tactics just don't cut it anymore. You need a fresh, data-driven approach that resonates with your ideal customer. Look no further. These seven battle-tested customer acquisition strategies will have you raking in new customers in no time. https://bit.ly/3Scwb0a #ManagementTraining #LeadershipDevelopment #StrategicThinking #ConflictResolution #TeamInspiration #ProfessionalGrowth #Engage8Solutions

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📢 We’re releasing our completely free Power of Word of Mouth report on Thursday! We surveyed UK consumers to see how reviews and recommendations can affect a brand’s reputation and, ultimately, how that can impact sales. The report is packed full of insights that can help marketers tap into the power of positive reviews. ➡️ If you sign up now, you’ll get access to the report early instead! ⬅️ Sign up here: https://lnkd.in/emDek2gs The full report will include: 📌 32 pages of insights from consumers across the UK 📌 How, why, and when consumers share their experiences with others 📌 How customer support affects brand reputation 📌 How brand reputation affects sales 📌 Advice for marketers hoping to harness the power of word of mouth marketing 📌 Further insights and statistics from industry expert organisations #marketing #marketingtrends #wordofmouth #brandreputation #sales #customerexperience

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Is 'the courage to grow' the missing ingredient in your brand's success strategy? 🤔 Tom Fishburne (https://lnkd.in/etP6ePV) shares his thoughts on this topic in his article. Read more here: https://bit.ly/4f1oDqf #BusinessGrowth #SuccessMindset #GrowthMindset

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🛍️ What's driving UK consumers as we look ahead to 2025? Reputation's latest research report is now available! Download your copy today and learn: 1️⃣ Why reviews still rule 2️⃣ Why taking action matters 3️⃣ How trust is shifting 4️⃣ Why engagement is key to success 🔎 The takeaway? If your business isn’t prioritising reviews and reputation management, you’re missing out on trust, loyalty, and conversions in a competitive market. ➡️ https://lnkd.in/eXc8EqZU #ConsumerBehaviour #OnlineReputation #DigitalMarketing #CustomerExperience #CX #Reputation

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What are the commercial benefits for brands whose Superpowers Index Score outperforms the market? Oliver Truman explains all in this latest snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear what B2B marketers can do to build stronger brands, what brands can do to close deals more quickly, and how brands can create meaningful differentiation > https://lnkd.in/eT5Bv6Qk #b2b #marketresearch #mrx #insights #research #report #thoughtleadership #study #superpowersindex #2024superpowersindex

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Fast food brands are often criticised for their impact on health, yet their branding consistently hits the mark. How do they achieve such success? By consistently delivering on the experience, they promise. These brands understand the importance of clear, consistent messaging and deliver it seamlessly across all platforms. At KEO, we can help your business achieve similar success by developing a strategic approach to branding that ensures consistency and resonates with your target audience.

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Features Tell, But Benefits Sell: 10 UK Brands Leading the Way. In the UK, many iconic brands have mastered the art of selling benefits, not just features. Whether in B2B or B2C, the best marketing focuses on what a product or service does for the customer, not just what it offers. Here are 10 UK examples showing how benefits sell: 1. Dyson Feature Advanced cyclone technology in vacuums. Benefit Dyson highlights cleaner homes with less effort, thanks to their innovative tech. 2. Tesco Clubcard Feature Collect points with every purchase. Benefit Tesco promotes savings and tailored discounts, making customers feel rewarded for loyalty. 3. Sky Q Feature Record and store multiple programmes with 1TB of storage. Benefit Sky focuses on convenience—watch your favourite shows anytime, anywhere. 4. Monzo Feature Instant notifications for spending. Benefit Monzo emphasises financial peace of mind, letting users track spending and avoid surprises. 5. Innocent Drinks Feature 100% natural ingredients. Benefit Innocent promotes the benefit of healthy, natural drinks that make it easy to meet your daily fruit intake. 6. BT Business Broadband Feature Fast and reliable internet connections. Benefit BT ensures uninterrupted business operations, helping companies stay productive and avoid downtime. 7. John Lewis Partnership Feature Extended warranties on products. Benefit John Lewis offers peace of mind, with their trusted “Never Knowingly Undersold” promise and superior service. 8. Deliveroo Feature Delivery from a wide range of restaurants. Benefit Deliveroo focuses on the convenience of getting your favourite meals delivered quickly to your door. 9. OVO Energy Feature Renewable energy plans. Benefit OVO promotes the emotional reward of making a positive environmental impact by choosing sustainable energy. 10. Jaguar Land Rover Feature Advanced off-road driving systems. Benefit Jaguar Land Rover sells the experience of freedom and adventure, with reassurance in all conditions. These UK brands show how shifting the conversation from features to benefits helps engage customers on a deeper level. Enjoyed this? Repost and follow Bruce Smith for more. – Marketing Directors – does this resonate with you? Anecdote Agency provide Top-Tier Design subscriptions to help your business grow. Search Anecdote Agency for more.

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Consumers love simplicity. Marketers love simplicity. But the world of sustainability is anything but simple. 😖 If you work in either a marketing or a sustainability team and are looking to maximise your impact, then you need a new approach. StoryDoing is a radical new concept designed to unite teams under shared goals, KPIs and activities to create a dual impact for both brand and the world. 💪 We’ve modelled this new approach based on our insights from working with some of the biggest brands in the world - including Avon, Lidl GB, Principality Building Society, CalvinKlein and Costa Coffee. As well as the super insightful Purpose Disruptors. But don’t just take our word for it - here’s what Deb Caldow (Ralls) from Diageo thinks about StoryDoing… Find out for yourself: download the StoryDoing guide today 👉 https://lnkd.in/ewh7kMYg #ESG #Sustainability #SustainabilityMarketing #Marketing #Comms #SustainabilityTeam #ImpactCommunications #Purpose

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✨Small Budget, BIG IMPACT✨   #OOH is a channel accessible to all brands and spend levels. It is highly effective at driving brand impact for returning and newly launched brands.   Couple this with OOH’s traditional role as a brand builder and trust driver, it is the perfect channel for smaller brands looking to make a BIG impact. Effectiveness Manager, Lucy Baumgartner, explains our Talon Benchmarks proving that lower budgets are no barrier to effectiveness in OOH: https://lnkd.in/ecpAv6AT

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INDUSTRY UPDATE: Marketing budgets are at a 10-year high! What does this mean and what should you do? We’re thrilled to see the latest IPA Bellwether Report revealing that UK marketing budgets have hit a decade high in Q2! With a net balance increase to +15.9%, the highest since 2014, it's clear that companies are investing heavily in their marketing strategies. This marks a sustained 13-quarter period of growth, signaling strong confidence in the market. Max Fellows, founder at allpoints explains, "We recognise the significance of this trend for our clients and the broader industry. The surge in events and direct marketing budgets underscores the value of in-person engagements and targeted outreach. Additionally, the resurgence in main media, driven by online and video, aligns with the evolving digital landscape." However, amidst this optimism, staying mindful of consumer financial strains is crucial. Brands that emphasise value, trust, and reward will likely navigate these challenges effectively. As Agency Growth Specialists and M&A Advisors, we're here to help businesses leverage this growth to fuel their strategic expansions and acquisitions. Let's capitalise on this momentum! 🚀 #MarketingGrowth #UKBusiness #DigitalStrategy #MergersAndAcquisitions #BrandBuilding

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📚 Content is king, and we hold the crown 👑 #ContentMarketing is more than just words—it's your brand’s voice, your customer’s journey, and a powerful tool to stand out in crowded fields. With decades of collective experience, The Comms Crowd Ltd specialises in crafting compelling, high-level content that drives engagement, builds trust, and boosts your brand’s presence. From #whitepapers and #blogs to #casestudies and #socialmedia content, we’ve got the expertise to take your messaging to new heights and forge real connections with your target audience. Ready to make your content work harder for you? Let’s collaborate and create impactful content that resonates. Discover how we can support your content strategy: https://lnkd.in/eAYFCgXk #BrandStrategy #PR #Marketing

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The GDMA recently released their international benchmark report for email (based on a roll up of the whole of 2023) which I thought could be interesting to share for all those marketers and business owners in my network that are involved in email. Link is here if it is helpful to anyone - https://lnkd.in/ex2sksM6

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Bags full of Wholefoods out for delivery! 📦 CGI ads represent a powerful tool in modern advertising, offering unparalleled creativity, flexibility, and engagement opportunities. By embracing this trend, brands can create memorable and impactful ads that captivate their audiences and drive meaningful results. With a strategic approach that includes clear goals, expert collaboration, strong storytelling, integration with overall marketing efforts, and continuous optimization, brands can harness the full potential of CGI ads to stay ahead in the competitive market. Featured CGI ad by vxreel_official ✨ Curated by MëxD Reality Labs #cgi #vfx #3danimation #vxreel #marketing #wholefoods #shopping #CGIAds #DigitalMarketing #AdvertisingTrends #MarketingStrategy #CGI #CreativeAdvertising #BrandEngagement #MarketingInnovation #FutureOfAdvertising #TechInMarketing #ARAdvertising #vradvertising

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🔍 Did you know? A staggering 88% of consumers place as much faith in online reviews as they do in personal recommendations. At Evolution Digital, we recognise the impact of authentic reviews on consumer decisions. Our strategies not only amplify your brand’s presence but also ensure your satisfied customers' voices resonate across the digital landscape. Let’s discuss how we can improve together, contact us via the link in our bio 📧 #OnlineReviews #DigitalMarketing #EvolutionDigital

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B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

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