VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Friends Relaxing and Chatting in Hostel Dormitory
Local Travel at Bangkok Hostel › Local travel at a hostel with Gen Z friend group in Bangkok, Thailand. Organised by ATHVisions, collaboration with Staticnak1983, whitebalance.oatt.
Businesswoman showing the digital tablet to coworker on the office
Better Than Before: Pregnancy and Entrepreneurship in Latin America › How brands can help shift the stigma that pregnancy has in the realm of business by centering pregnant entrepreneurs.
Female instructor crouching while teaching yoga to expectant couple in exercise room
Visualising Pharma in Europe › There are three significant opportunities for pharma brands to leverage visual storytelling to build trust and engage with their audience effectively.
Large Flock of Flamingos Flying Against Colorful Background at Lake Magadi
Video: Artistry of Nature › Nature officially becomes the lead character.
Gay couple kiss at wedding ceremony
Commitment and Community › Fly View Productions captured the wedding weekend of close family friend; the resulting shoot is a wonderfully candid, intimate photo album of this joyful life milestone—the marriage of two middle-aged men surrounded by their diverse, quirky, stylish community.
Mature Man Sitting in a Vintage Car Looking at the Camera
Culture as Wealth: A New Milestone › Culture as a new way to visualize financial milestones.
See more creative trends
Surfer friends talking on the beach
Connection is Wellness Too › Dec 4, 2024 In health and wellness visuals, brands miss a crucial ingredient needed to connect with consumers.
Consumer Packaged Goods
Food & Beverage
USA
Woman in wheelchair with colourful clothing posing for a photo
Closing the Visibility Gap on Disability › Dec 3, 2024 December sees the celebration of International Day of Persons with Disabilities (IDPD), raising awareness about the experiences of people with disabilities in all aspects of social, economic and cultural life.
EMEA
Diversity, Equity and Inclusion
Education
Conceptual Paper craft_Virtual groceries
Content Spotlight
Showcasing the use of AI with Paper › Dec 2, 2024 A new creator Pongphop Puangniyom (Moioh) has created very conceptual paper-crafted stop motion videos with concept of everyday life with use of AI.
Content Spotlight
Video
Travel
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VisualGPS in the News

You should rethink using AI-generated images if you're in the trust-building business
You should rethink using AI-generated images if you're in the trust-building business ›

Getty Images released its latest VisualGPS report, "Building Trust in the Age of AI," which highlights perspectives from over 30,000 adults in 25 countries from 2022 to 2024 to provide insights into using AI‑generated content in marketing. The report overwhelmingly found that people yearn for "authentic content” with the definition of “authentic” varies from person to person.

Medium wide shot client looking at fabric samples in tailors workshop
Study: 66% of Aussie Men Believe Masculinity is Under Attack ›

This article highlights the latest VisualGPS research to highlight the complex shift in how people view masculinity in Australia and New Zealand and suggests that visual media needs to better reflect this changing landscape.

INSTAGRAM VS REALITY - HOW TRAVEL COMPANIES WIN OVER GEN Z CONSUMERS
Instagram vs Reality-How Travel Companies Can Win Over Gen Z Consumers ›

Jacqueline Bourke, Senior Director of Creative EMEA at Getty Images, breaks down VisualGPS data to highlight the impact of social media on travel content in the UK and how travel marketers need to adapt to the preferences of Gen Z travelers.