San Diego County, California, United States
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About
Articles by Gregory
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🪐 𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗧𝗵𝗿𝗶𝘃𝗶𝗻𝗴 𝗶𝗻 𝗟𝗼𝘃𝗲 𝗮𝗻𝗱 𝗖𝗮𝗿𝗲𝗲𝗿: 𝗗𝗿𝗼𝗽 𝗪𝗵𝗮𝘁’𝘀 𝗛𝗼𝗹𝗱𝗶𝗻𝗴 𝗬𝗼𝘂 𝗕𝗮𝗰𝗸 𝗮𝗻𝗱…
🪐 𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗧𝗵𝗿𝗶𝘃𝗶𝗻𝗴 𝗶𝗻 𝗟𝗼𝘃𝗲 𝗮𝗻𝗱 𝗖𝗮𝗿𝗲𝗲𝗿: 𝗗𝗿𝗼𝗽 𝗪𝗵𝗮𝘁’𝘀 𝗛𝗼𝗹𝗱𝗶𝗻𝗴 𝗬𝗼𝘂 𝗕𝗮𝗰𝗸 𝗮𝗻𝗱…
Liked by Gregory shepard
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What’s your WHY? This is the question that changed everything for me. For years, I treated fitness like a checklist. → Go to the gym. → Eat…
What’s your WHY? This is the question that changed everything for me. For years, I treated fitness like a checklist. → Go to the gym. → Eat…
Liked by Gregory shepard
Experience & Education
Publications
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Motivated Properly, Millennials Will Become Your Killer Employees
HR Technologist (MarTech Advisor)
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Investment and M&A Activity is Indicative of Performance Marketing’s Bright Future
MarTech Advisor
Greg Shepard, Pepperjam CTO discusses what marketers can do to close the divide between investments in tech and creativity and make better use of data.
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Mapping Consumer Sentiment through Attribution Modeling
MTA
Pepperjam CTO talks about the crux of attribution modeling and what makes it so crucial for modern marketers. The process provides the ability to figure out what aspects of your campaign is working and what’s not. He adds that, while marketers used to think about different touchpoints on a single device, we now need models that allow us to understand the complicated relationship between the given type of media and the given screen.
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How Affiliate Marketing and Coupons Spread Brand Loyalty to a Larger Audience
PerformanceIN
Pepperjam's Chief Strategy Officer Greg Shepard explains why brands shouldn't underestimate the power of coupons.
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Influencer Marketing - Contributor
AM Navigator
2017 Affiliate Marketing Trends and Predictions from 10 Top Experts
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Things Are Looking Up For Affiliate Marketing in Canada
Canadian's Internet Business
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Why Merchants Should Adopt the Pay for Performance Display Advertising Model
Internet Advertising Bureau UK
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Is Your Brand Doing Enough Affiliate Marketing?
PowerRetail
Affiliate marketing allows brands to launch full-on advertising campaigns and never pay a dime until a sale is made. So why aren’t more brands doing it?
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Why Agency Managed Services Are A Smarter Choice Than Network Managed Services
American Marketing Association
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Why a Merchant Needs an Affiliate Marketing Agency When it Goes Global
American Marketing Association
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Top Tips for Brands Selling Directly Through Affiliate Channels
Internet Advertising Bureau UK
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Preserving your brand: The Affiliate Channel vs. Price Comparison Engines
Internet Advertising Bureau UK
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