Thomas Molfetto

Industry studies estimate that as much as 60% of MDF funds go unused. Check out the Spear Website for tips on how to get the most from MDF funds, including sample MDF programs and pricing. https://okt.to/C4DWck #mdffunds #partnermarketing #channelmarketing

2

Mismanaging product recalls can seriously threaten your brand and customer safety. Download this best practice guide to learn how to build an effective product recall strategy, including tips on creating a comprehensive plan, conducting mock recalls, and selecting the right software. #RecallManagement #ProductRecalls #BrandSafety https://hubs.li/Q02BP0Mk0

12

Explore the critical role of consumer behavior in shaping market research design! Every survey, interview, and focus group relies on understanding what drives consumer engagement. Dive deeper into how this knowledge informs business strategies: https://hubs.la/Q02wwYxp0 #qlarityaccess #consumerinsights #marketresearch

1

Learn about the essential product marketing metrics and KPIs you need to track. Optimize strategies and measure success effectively 👉 https://ow.ly/nyJ750Uw9bL #ProductMarketing #KPIs #MarketingStrategy

4

Are you finding it difficult to measure the ROI of your press release campaigns? Learn expert tips for setting clear objectives, tracking key metrics, and leveraging insights to optimize your press releases. https://bwnews.pr/3XWb6e1 #ROI #PressRelease #Anaytics #Results #PRTips

2

Learn how to effectively define the scope of work for your product marketing team. Ensure clear objectives, responsibilities, & success 👉 https://ow.ly/egip50SPG6o #ProductMarketing #MarketingSuccess #MarketingStrategy

3

The stakes for account-based marketing (ABM) have risen to an all-time high. Get insights about expanding efforts for existing accounts, allocating additional resources to support ABM and implementing new programs targeting fresh markets and geographies. Read the Forbes article--> https://buff.ly/4cujGoV #AccountBasedMarketing #ABM #B2BMarketing #Forbes

1

Qualitative feedback can uncover potential product pitfalls. Learn how a well-designed research plan can drive success in this article. https://hubs.ly/Q02D2sQ30

2

Manufacturing marketers feel “blah” about their content strategies. That’s just one of the findings from CMI’s new research. What do you think folks say their most effective content tactic is? ⏺️ White papers or e-books ⏺️ Short blog articles ⏺️ Social media ⏺️ Video You might be surprised by the findings. 👉 http://spr.ly/6047saEMd

11

1 Comment

Curious how content marketing can drive real results for manufacturers? Our latest article, featured on Manufacturing.net, breaks down six core components of content marketing that are transforming the manufacturing industry. From SEO benefits to lead generation, find out why manufacturers are turning to content to showcase their expertise and build trust. 💡 👉 Check it out here: https://lnkd.in/dX2pVNbE #ManufacturingMarketing #ContentMarketing #SEO #LeadGeneration #ThoughtLeadership #ClarityDigital

2

Uptempo Introduces New Marketing Planning Capabilities to Help Enterprise Teams Optimize Marketing Spend and Align Campaign Plans to Business Outcomes https://ow.ly/FmJ550TWkNR #marketing #martech #technology #Uptempo

9

Economic buyers aren’t always active in your product 💰 Here’s how to connect the dots between in-market budget holders and high-usage accounts: https://hubs.ly/Q02zhWjG0

5

One of our most important roles as marketers is to guard against unneeded complexity, embracing simplicity as a strategic advantage to obtain the benefits of improved efficiency, enhanced creativity, and better outcomes. Learn how your firm can adopt a "Simplicity Toolbox" to achieve this. https://ow.ly/qo8N50Rr9bm

1

Looking to stay ahead of the competition? Our guide outlines how to quantify opportunities, analyze competitors, and monitor #market #trends for lasting success. Get your copy here! https://hubs.ly/Q02Q6Y3f0

1

1 Comment

Most Rhode Island manufacturing is business-to-business or B2B. B2B marketing is changing — and fast. Ruth Stevens writes about 5 of the most important trends she's seeing for MarTech: https://ow.ly/X1PB50TfWQe If you'd like to to begin planning and tapping into resources for any of the developments mentioned in this article, contact our Specialist Network project manager, Robert Chipman at rchipman@polarismep.org. #Marketing #sales #Automation #ecommerce

3

1 Comment

Looking to speed up your marketing asset production without compromising on quality? Discover five effective strategies in our latest blog, including how sharing your strategic marketing strategy can empower your team and enhance agility. Dive deeper here: https://lnkd.in/egbmw5MD

1