Brenda Starrett’s Post

Transcript

Video #3 of module one and you're making great progress. I hope you've been shaking out those limbs and also doing the positive affirmations. That's it. And so this is Speak with Confidence Six week online bootcamp with Charlie and Cagney and we are delighted to be with you because we can already feel the movement in yourself. Literally and figuratively. So we're talking today about why are you speaking? I mean, people are asked to give speeches for weddings, give speeches or presentations for boards of directors or their team, what at many, many different reasons. It could be at a community group even, So that you can have investors invest in your business. Exactly, Exactly. So there's many, many different reasons. It's really important, first of all, to know why. An interesting quote. You may Many people talk. Very few speak. That is so true. Many people talk. Very few speaks. Yeah. And you do not want to be among the people who talk. So Charlie, tell them why they need to speak. Because it's a different it's a different mindset. It's it comes from an approach of I want to get across information to you or I want to inspire you in some way so that you'll take action. So it's not just listening to me having a conversation with you, even though that may it may sound conversational and that's one of the techniques we'll teach. It's it's much more about looking at what is my, what is my purpose. So my purpose could be, for example, simply to inform. Two could be just to get information across. But there are ways of of doing that in a in a in a better way because we've all been we've probably all been in the audience where we've been informed about we've been bored sick and we don't remember the message. Let me give you an example if I may. You may you have probably heard countless times especially for people who fly a lot the safety instructions given by the the the staff on the on the plane, which is something they have to do, but it is so boring that you switch off and literally. I can't remember though say I've flown countless times. I cannot remember those safety, sorry. Which is why they're quite trying to put them into little videos and make them funny. Because it doesn't matter how many times you hear a message, if it doesn't connect with you, it won't go in, it will not go in. You may be a professor and you are the expert on a certain topic. So for example, you want to teach people about why they should vaccinate or not vaccinate their children. That kind of a speech it's usually tend to inform. People. Yeah. So we've got. That's one purpose of speak of speaking. Another one could be to inspire your audience. It could be to get them to feel better, get them to be motivated. Get them to want to look at working for a higher purpose. Yes. What I found with inspiring speeches is like most people use their own stories. Something data overcame and they're telling you you know what, you can do it too or you've seen one of my favorite people is is it Nick. Nick somebody anyway. But he was born with no arms and no legs, and he's just going around the world inspiring people saying if I can do it, you can do it, you can do it too. Because our physical does not determine what our ability and capability is. That's an inspiring message. Yeah. So that's another form of purpose and I guess another one that that's quite important in the business world and maybe one you'll be asked to do. That is to persuade. Now that's a different type of purpose, because you want to at the end. Give a call to action so that the person that you are selling a product or a service to is persuaded by you to purchase it. I've thought of somebody. Isn't Glenda the climate change lady? Ohh, yes, yes, yes. I don't you mean the Swedish lady? Swedish lady? Yeah, yeah. Whatever name is. Yeah. OK. Yes. So Greta Thunberg. Yeah, exactly. And you can just see, any time she speaks, she just wants people to know about climate change and she comes across as very authentic. Again, it doesn't matter what your views are. You see her purely as a speaker and how? She comes across yes, with the message and the purpose for speaking and she comes across as very authentic and people, clearly millions of people have listened to her. So that works. So first of all, it's to answer your question, it's about looking at why am I speaking, what are the purpose of my speaking. It could be that you're an after dinner speaker, you know, and you're there to entertain your audience and and that is purely what you're there to do. So there's that's another purpose, but there's no reason why you can't mix and match. You know, you can be entertaining while also being informing and so on. So they're not, they're not separate categories. Yes, I would also like to add a bit when we talk about call to action is what are you trying to get people to do? Right. So when you, when you're talking about call to action, for example, Sadguru has asked people in India to plant trees and then one day they planted over 800,000 trees. Wow. So that is a call to action. What do I want you to do? I want you guys to help me plant trees. I want you guys to know about climate change and and the ice is melting, you know, in Atlantica and all of us, you know, it will affect all of us down the line. So whatever your call to action could be a movement, your Call to action could be then. Buy this product because this product will help you clean in less time. You know do this because this will save you money. So I could call to action will be what exactly do you want them to do to do look what did Martin Luther King say? I have a dream. And what was the dream that all of us will be able to live in harmony together down the line so you can see what the call of action is. Sometimes it's for a movement, a product can be anything. Very true. So that gives you some really practical examples of calls to action and more spring to mind in your in your mind as you think about it. I think the the, the other aspect of of why are you speaking is OK. It's your message, it's your purpose, but also you've got to be. Very mindful of who you're speaking to. In other words, your audience. Now, it could be that you you've been asked to speak to a group of elderly people, you know, in an aged care home to maybe inspire them. And they're entertaining aids and they're all wearing hearing. They're all wearing hearing aids and they're but they're they're there as that's your audience. It's it's elderly, older people. And so you need to know well, what, what am I? What are their specific needs? What what, What do they what? What will give them value? Yeah. Or a group of CEOs. How will you dress? How will you dress in that? Exactly right. For them to give you respect and even feel you're worthy to be listed. So there's another example of what you need to prepare for before you even think about what you're speaking about. So you need to know all these little bits and pieces. For example, it was to be invited to speak in Saudi Arabia as a woman. I now have to wear a Baker. So you have to do your research. Also understand the culture and the background of the people you speak to. Yep. So that's another aspect and I think the other one I'd like to mention. I'm not sure if it's particularly at the right time, but what's come to mind is you need to know where it is you're speaking. Is that relevant to speak about now? Because if you are speaking in a small room, if you're speaking on a bigger stage, it's going to have an impact on how you prepare to speak. We'll cover that later in one of the modules coming. We'll go into depth and details. And just to wrap up this bit, your take away message is the doggy bag. Think of it when a guest comes to your house and you've made this beautiful meal and there's all this extra dessert and you just give them something extra in a small doggy. Look to take away. Never ever leave your audience without a take away message. What a or why did they come and spend an hour, 20 minutes listening to you? Yeah, they have to go away feeling it was worthwhile. So honor them enough that they will, they will live having encountered you and encounter having encountered your message and whatever you're speaking about. To the extent maybe they'll go tell others, but you want to be a speaker, not a talker. Yeah, you do. And I'll leave you with one final message just to round up. But Kenny was saying, which is we've talked about why you speaking. It's your purpose. What's your message? And who? Your audience? And the one final thing I'll leave you with is that speaking is not about you. It's about your audience. And we'll cover that in a later video. Exactly. And please throw that into your Your Speaking tool bag. You need to leave the audience with a message. If not that, then you are just talking. You are not speaking indeed.