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What’s happening Brand Nerds?! We have a new Brands, Beats & Bytes episode with special guest and fellow Coca-Cola alum, Don Scheibenreif. After decades of success in his career, Don shares his tips and thoughts on CPG, tech & more. To catch the full episode click the link below. Please share & subscribe. https://lnkd.in/gaJZKyz

You want to build a brand that people give a s**t about? Then it's time to get your priorities straight. Stop obsessing over your slick ads and start obsessing over your frontline. You know, the people who actually make and deliver your products? THEY are the face of your brand. The ones who can make or break your reputation. And if you're not putting them first, you're doing it wrong. Just ask Marissa Solis, SVP of Global Brand & Consumer Marketing at the NFL. She gets it and so does PepsiCo. They know that the key to a thriving brand is investing in your people. Take a page out of their playbook. Show your frontline the respect they deserve. Empower them. Invest in them. Treat them like the VIPs they are. Do that, and watch your brand soar. Neglect them, and, well... good f**king luck. The choice is yours. But if you want to build something legendary, you have to put your people first. Want more hard-won wisdom from Marissa Solis? Tune into the next episode of "How The F*ck Did You Get That Job," dropping this Wednesday.

In the latest episode of the Ad Watchers podcast, Eric Unis and I address an issue that is on the FTC’s radar this year: the power of consumer reviews in influencing consumer purchasing decisions. Listen in: https://lnkd.in/egPth_Zs #AdWatchers #Advertising #AdLaw

“Working in advertising is meant to be fun” This statement from the On Strategy Showcase live podcast recording last night really hit a cord with me. Advertising is mean to be fun, and we all seem to have forgotten it. We’re so caught up in KPIs, deadlines, and endless meetings that we’ve lost the playful spark that makes this job so amazing in the first place. Creativity thrives in an environment where people feel free to experiment, laugh, and actually enjoy the process. When did we stop believing that you can do great work and have a good time? It’s not just about boosting morale (though that’s a win too), it’s about unlocking better ideas. We all know that the best campaigns come from teams that are energised and having fun together, but we don’t often practice it. Let’s bring back the energy, the jokes, the excitement. Let’s remember why we got into this industry to begin with.

Here’s the thing: Baiba Matisone is an absolute genius. If you don’t know her, you should. She’s worked on strategy for the biggest brands on the planet, curated the most comprehensive library of strategy resources on the internet, and teaches a class on the effectiveness of advertising at the famous Miami Ad School. If you’re in the strategy world, whether big brand, performance, creative, consulting, business leadership, or otherwise, give this episode a listen. She lays out a little-known evidence-backed framework that will instantly make you a better strategist. Although it’s lucky number 7, it’s the first to launch. Because Baiba is the reason this is real. And you need to hear what she has to say. ---------------------------------------------------------------- P.S. From today forward our podcast will interview the world’s greatest creative strategists to learn the strategies, techniques, tactics, and systems that drive the most effective, creative ads ever made.If you know someone who fits that description, let us know in the comments (Bonus points for strategists outside the US)! Stay tuned for next week’s episode with my first interviewee: Giann Quijano another legend of the creative space.

Check out this episode of the Martech Podcast, featuring ARF President & CEO Scott McDonald as he discusses Retail Media Networks' impact on advertising and business longevity. He addresses the growth in retail media networks, potential cannibalization of other sectors, and long-term impact on brand equity. #AdvertisingResearchFoundation #advertisingresearch #retailmedianetworks

Yesterday's pod episode was delightful as Uncensored CMO host Jon Evans had Orlando Wood and Sir John Hegarty on to discuss their new course called Advertising Principles Explained or APE. Here are some takeaways to motivate you to tune in: This planet can’t survive any more stuff. Our carbon footprint must be front of mind in what we're doing as marketers. Creativity is a green industry. Create work people want. We've lost our sense of humor, and we need to get it back pronto. Constraints force creativity. You think the long and short challenge is new? The battle between salesmanship and showmanship has been raging since 1915. Just because you have a large share in the market does not mean you are a leader. The biggest risk is to be ignored. The CMO should realize they are more in the entertainment industry than the marketing business. The word consumer is horrible. Look the definition up. Audience is a far better. It speaks to relationships, engagement, implies respect. First you ask the client, are you a brand? And then secondly, how are you leading, not following? One BILLION of all users pay to avoid advertising. Asking “Where is word of mouth coming out of this campaign” needs to be added to the creative brief. Asking if this concept is something you'd like to see come to life is a good indicator of whether a campaign is worth pursuing. Understanding the human condition and finding the magic in the idea is critical. We need Imagination, not science. AND interesting fact - Did you know John Evans is the number one digital marketer in the UK? Orlando this Clinical Professor wants to be in the first cohort soooo badly (the Bill Bernbach stuff you found has this fanboy buzzing) but needs a substantial academic discount like the Wall Street Journal offers. WARC doesn't get the importance of connecting to the marketing academic community- maybe you will?

We love a good after party 🎉 – and this year after the Big Game, Kory Marchisotto joined Jim Stengel and Gary Vaynerchuk, Chairman of VaynerX & CEO at VaynerMedia, for The CMO Podcast's fifth annual “Super Bowl Roundtable Discussion.” Here Jim and Gary spoke with CMO’s who created some of the most memorable ads of 2024's Big Game.   When asked, “What was the special moment that helped you decide to part of the Big Game?” Kory shared: “I would boil it down to three letters, A.B.C. -- Audience Before Content.”    “Last year was our first foray at the Big Game and there was a very important reason we were there and it’s because women were being underserved. 115 million people are there of which nearly 50% were women and if we do some real girl math here it’s almost 55 million viewers yet less than 1% of the ads were beauty. So, we felt we had an important move that we needed to make to bust the walls and bust the ceiling and say, 'Hey! The Big Game is not for men, the Big Game is for every eye, lip, and face,' and we are here to serve our audience who is not being served,” Kory furthered.   The secret to our success, as Kory notes, “is bringing together our universal truths with culture, entertainment and the center of the zeitgeist while sharing it on one of the biggest stages where our community is.”   This is an after party you don’t want to miss with additional insights from Russell Wager of Kia America and Brett O'Brien of Frito-Lay, among other top marketers.   Listen to the podcast here 👉 https://lnkd.in/eDCR_fiG  #elfBeauty #ExecutiveLeadership #BrandMarketing #ExecutiveInterview

New Post: 7 Quick & Simple Tactics To Boost Your Promo Results On The Fly - https://lnkd.in/gnuA8bns now, I hope you are all frantically packing orders as your Black Friday promotional campaigns are underway. So far, I’m seeing some phenomenal results for our clients’ campaigns, but there’s always more you can do to squeeze every ounce of opportunity from your promotion! Today I want to share a shorty episode with you that is super practical, with a few quick and simple-to-execute tactics you can implement on the fly throughout your campaign. Because the opportunity to make money is here right now, consumers are spending and you want to capitalise on that opportunity! Spending a few minutes […]