Google Marketing Platform’s Post

Adobe GenStudio for Performance Marketing is a new application that can learn a brand’s guidelines and then apply that knowledge to advertising and marketing materials. #genstudio #performancemarketing #ads #advertising #marketing

Key measurement trends from AdWeek: - Marketers shifting towards MMM as last-click attribution loses confidence. Emphasize solutions incorporating MTA and MMM for comprehensive measurement across all marketing and media. - Evaluating campaigns mid-flight is crucial to discern what's effective for enhanced optimization and performance. - KPIs vary for different audiences, adopting and optimizing toward different measurement metrics. Curious about how Adobe is embracing UMM? Explore our latest POV on AI-powered unified marketing measurement authored by Lily Chiu-Watson!

10 Best Performance Marketing Platforms in 2024 - Discover the top 10 performance #marketing platforms in 2024. Boost your #ROI with the best performance marketing #tools and #software. #PerformanceMarketing

💻 Performance marketing continues to be a crucial advertising strategy for many enterprise businesses, whether your goal is to drive purchases, generate higher lead volume, or even increase brand awareness. But how can you ensure that your campaigns are driving the best results from your ad spend? 💡 Learn more about how to drive maximum ROI from your performance marketing tactics and which Yelp’s ad products can best support your goals here: https://lnkd.in/eqZPhweU #yelp #yelpadvertising #ads #marketingstrategy #roi #performance #marketing #enterprise

Performance Marketing: Beyond Just Running Ads 💹 Performance marketing goes far beyond simply running ads. It’s about deep research, analyzing data, and interpreting what the numbers tell you. The real work lies in making informed decisions on where to allocate your budget for maximum impact. When I first started in performance marketing, I believed polished ads would always win. Yet, it was often the rough, unpolished content that triumphed. The market is unpredictable, so test everything and never make assumptions. Always be ready for the unexpected!

The marketing funnel isn't what it used to be. In today's complex, multi-platform world, marketers need to rethink how they engage customers across various touchpoints. CMSWire Contributor Pierre DeBois breaks down how to adapt to this new reality by optimizing content and leveraging advanced search tools. https://lnkd.in/ezS2QkTZ #MarketingStrategy

Are you one of the 67% of marketers who are wasting their martech investments? 😬 According to The Drum, Creative Automation is one of the industry’s best-kept secrets for gaining a competitive advantage in today’s fast-evolving landscape of digital advertising. 🤫 Read the full article to discover how to get the best out of your martech investments and: 👉 Launch more data-informed creative campaigns 👉 Deliver personalization & brand consistency at scale 👉 Get rid of workflow bottlenecks https://lnkd.in/ebwk4FZi

🚨 PSA: There are 3 new ads manager features to keep an eye out for! 🚨 We are rolling out a few new ways for businesses to customize their campaigns, so we can deliver more of the results that matter to them: 1. Conversion Value Rules that allow you to express which audiences or conversions you value more or less. 2. An opt-in attribution setting that optimizes for and reports on incremental conversions. 3. Ability to integrate certain third-party analytics tools through a simple and secure API setup. Learn more about each of these and how they can best serve you here: https://go.fb.me/pmx3jk

Performance marketing is all about getting great results from your ads. Here are some easy tips to help you do just that: Set Clear Goals 🎯 Decide what you want to achieve, like more sales or more website visits. Clear goals help you stay focused. Know Your Audience 👥 Understand who your customers are and what they like. This helps you create ads that speak directly to them. Use Multiple Platforms 🌐 Don’t just stick to one place. Try advertising on Google, Facebook, LinkedIn, and more to reach different people. Make It Mobile-Friendly 📱 Many people use their phones to browse. Ensure your ads and website look good on mobile devices. Test Different Ideas 🔄 Try different images, headlines, and buttons to see what works best. Small changes can make a big difference! Keep Track of Your Results 📊 Look at how your ads are performing. Check things like clicks and sales to see what’s working. Bring Back Interested People 🔁 Show ads to people who visited your website but didn’t buy anything. They’re more likely to come back and make a purchase. Personalize Your Ads ✨ Make your ads feel special by addressing your audience’s needs and interests. Personalized ads grab more attention. Improve Your Landing Pages 💻 Make sure the page people land on after clicking your ad is easy to use and encourages them to take action. Use Automation Tools 🤖 Let software help with tasks like adjusting your ad budget. This saves time and can improve your results. Performance marketing is all about getting the best results from your efforts. Try these simple tips to boost your campaigns and grow your business! 💼 #PerformanceMarketing #DigitalMarketing #MarketingTips #BusinessGrowth #AdSuccess

Marin Software strengthens Microsoft Advertising integration for optimized campaigns: This upgrade allows brands and agencies to combine Marin Software's AI-powered budget optimization with Microsoft's intelligent Automated Bidding, ultimately driving better campaign results. #digitalmarketing #marketing